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Subject: Business Administration Capstone
My Company: Nike
Overview
The assignments in this course are framed around a scenario in which you are hired by a company as a consultant to provide a recommendation on solving a challenge or capitalizing on an opportunity. You will draw upon your knowledge and skills around operations, finance, marketing, leadership, etc. for each assignment. The assignments will be completed in a PowerPoint presentation template and will be combined into a final pitch deck that you can add to your portfolio. In your Week 3 assignment you shared important data and insights about your company. In this assignment, you will continue in your role as a hired consultant and analyze that data to create a recommendation for your company to either solve a problem or capitalize on an opportunity. This will be the 2nd part of your pitch deck presentation.
Instructions:
The assignment must be completed in the provided PowerPoint template.
Download and save the Week 6_Assignment_Template [PPTX] Download Week 6_Assignment_Template [PPTX]. (SEE ATTACHED)
Follow the guidelines provided in the Strayer Library: SWS Guidelines for Slideshow Presentations
Review the rubric carefully before you begin working on the assignment.
Using the template, create an eight-slide presentation that will be part of a pitch deck for the company that hired you as a business consultant.
Each slide should include 1-2 paragraphs of speaker notes that will be utilized to explain the content to the company leadership during your presentation. (Note: A video tutorial has been provided under the resources section below)
For Slide 1. Title slide – add the name of the company as a subtitle and your name and the date.
For Slide 2. Identify one challenge or opportunity that you will address as a consultant. In your speaker notes, explain the basis or rationale behind this selection. Remember, you are creating a pitch to the company leadership. Convince them why they should address this challenge or opportunity.
For slides 3-4 research close competitors of the company to determine their approach to a similar challenge or opportunity.
Slides 3-4. Analyze similar solutions for the challenge or opportunity from two competitors. Be sure to provide specific, relevant details to connect the competitors’ approach to your recommendation. (Detailed explanation should be placed in the speaker notes.)
Sides 5-7. Recommend an approach to solve the challenge or capitalize on the opportunity identified for the company. Include specific details explaining which areas in the company would be the focus of your recommendation. (e.g. human resources, management, accounting/finance, marketing, etc.) (Detailed explanation should be placed in the speaker notes.)
Slide 8. Sources slide. Use three or more quality sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source slide at least one time within your assignment.
For help with research, writing, and citation, access the library.
Produce writing that is clear and well organized and applies appropriate Strayer Writing Standards (SWS) style. Writing contains accurate grammar, mechanics, and spelling.
This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.
Resources
SWS Guidelines for Slideshow Presentations                                                                            Link: https://library.strayer.edu/sws/slideshow
The following tools available in the Strayer Library will help you with your research:
Company, Industry, and Market Research using Business Source Ultimate                     Link:  https://rise.articulate.com/share/SuKW8QMr_sNx7uMMeD2ch_WoZ-chWJIF#/ (This resource will provide custom guidance for your research in this assignment.)
Company, Industry, and Market Research using Business Source Ultimate. (Start with this resource – it will be very helpful as you search for specific information.) Link: https://rise.articulate.com/share/SuKW8QMr_sNx7uMMeD2ch_WoZ-chWJIF#/
Business Source Ultimate Library Guide 
Link: https://library.strayer.edu/businesssourceultimate/
Business Source Ultimate Database (Tip: Search for case studies as a document type, could also add a NAICS code based on industry and then type the type of issue into the search bar.) 
Link: http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?authtype=ip,uid&custid=strayer&groupid=main&profile=ehost&defaultdb=bsu
Market Line Company Profiles – Type the company name in the 2nd field. (Note: Your company may or may not be listed here.) 
Link: https://web-p-ebscohost-com.libdatab.strayer.edu/ehost/search/advanced?vid=1&sid=6272e1af-f108-4e60-bedc-b85767be8adb%40redis
SWOT analyses can be found under the publication type
IBISWorld Database – Library Guide (This is a good resource for researching competitor information.) 
Link: https://library.strayer.edu/ibisworld
Library of Congress Research GuidesLinks to an external site. (See their left-hand menu – use this resource to look for competitor information on public and private companies.) 
Link: https://guides.loc.gov/company-research
The following websites can provide helpful data on budgets and spending:
U.S. National Debt: Implications for Organizations                                                                  Link: https://search.credoreference.com/articles/Qm9va0FydGljbGU6NDMxMjk2?cid=6268
Government spending (Mind map)                                                                                           Link: https://search.credoreference.com/search?q=Government%20spending&articleType=ENTRY&searchTextMethod=FULL_ARTICLE&cid=6268
Fiscal Data US Treasury Dept.                                                                                                       Link: https://fiscaldata.treasury.gov/americas-finance-guide/federal-spending/
USA Spending                                                                                                                                   Link: https://www.usaspending.gov/agency
There are also many other relevant internet resources (e.g., Yahoo Finance).
Video tutorial on how to add speaker notes to a PowerPoint presentation:
https://cdnapisec.kaltura.com/html5/html5lib/v2.101/mwEmbedFrame.php/p/956951/uiconf_id/43830551/entry_id/1_m5m9erls?wid=_956951&iframeembed=true&playerId=kaltura_player&entry_id=1_m5m9erls&flashvars%5BstreamerType%5D=auto#
The specific course learning outcome associated with this assignment is the following:
Analyze a business challenge or opportunity using data related to management, operations, finance, and/or marketing.
View Rubric: See attached 

Purpose
This assignment is intended to help you learn about ethical issues in marketing.
Action Items
Choose one topic from the following list of options: 
Ethical Challenges in Influencer Marketing: Investigate the ethical challenges associated with influencer marketing, such as authenticity, disclosure, and the influence on vulnerable demographics.
Ethics in Product Labeling and Advertising Claims: Examine the ethical implications of misleading product labeling and the responsibility of marketers in ensuring accurate information to consumers.
The Role of Stakeholders in Environmental Sustainability: Analyze how stakeholders (e.g., employees, investors, communities) influence and are influenced by a company’s approach to environmental sustainability.
Greenwashing: Ethical Issues and Solutions: Examine the practice of greenwashing, where companies exaggerate or falsely claim environmental sustainability efforts, and propose ways to combat this unethical practice.
Write a 2-page paper on your chosen topic, and be sure to include references.