I chose the company KPMG for my study.
Introduction
Congratulations on all your hard work that brought you to the final assignment of this course. So far, the activities and assignments have challenged you to analyze some key concepts and to apply them to marketing selected product(s) for your chosen company.
In this final assignment, you will demonstrate your ability to integrate your learning from all aspects of the course and to draw conclusions.
You will now finalize your business marketing plan and provide a reflective summary of your learning through your reading, participation in discussions, and personal reflections.
There are two parts to Assignment 4:
Part A: Business Marketing Plan (5% of your final mark)
Part B: Reflective Summary (4% of your final mark)
Each part is marked out of 50 marks, totalling 100 marks. This whole assignment counts for 9 per cent of your final grade in the course.
In Assignments 1 through 3, you have already completed and submitted the first four sections of your business marketing plan to your online faculty member, who has graded them and provided feedback to you. In the first part of Assignment 4, you will organize your information into a complete business marketing plan by first editing and combining your work from sections 1 through 3, then completing and adding the remaining section 4. The five sections of your completed marketing plan should be organized according to the business marketing plan outline provided below. Remember that you must use APA style.
In Part B, the Reflective Summary, you will provide a summary of your learning and growth from the modules and discussion activities you engaged in throughout the course. Remember that you must specifically discuss a minimum of four discussion and/or reflective activities that you completed.
Instructions
Part I: Business Marketing Plan (50 marks total)
Now it’s time to pull all of the pieces of your business marketing plan together. You will be using Assignments 1–3 (with improvements your Open Learning Faculty Member may have suggested) to integrate the following sections of your business marketing plan. You will not be graded again on work that you were asked to complete in the first three assignments, but you will be graded on the executive summary (10 marks) and marketing plan implementation (40 marks). Use the following outline to help you organize your final plan.
Outline of a Business to Business Marketing Plan
Executive Summary [Assignment 4]
Introduction [Assignment 1]
Opportunity Identification and Marketing Strategy Development [Assignment 1]
Consumer Behaviour and Purchasing Process Analysis [Assignment 1]
Marketing Mix Strategies [Assignments 2 and 3]
Brand strategy (Assignment 2)
Product strategy [Assignment 2]
Channel strategy [Assignment 2]
Segmentation strategy (Assignment 3)
Communication strategy [Assignment 3]
Pricing strategy [Assignment 3]
Marketing Plan Implementation [Assignment 4]
References [All assignments]
Appendices [If applicable]
Executive Summary (10 marks)
Provide a 1- to 2-page formal introduction to your business marketing plan. The purpose is to summarize the key findings of your report and to articulate what you want the reader to conclude after reading the rest of your plan. It is recommended that you prepare this section last, after finalizing all the other sections of your plan.
Marketing Plan Implementation (40 marks)
Write a 4- to 6-page double-spaced report, discussing how you would implement your marketing strategy in your chosen company and control the implementation process. Discuss how you would:
Measure performance.
Analyze causes for high or low performance.
Develop methods to improve the performance in a continuous way.
Part II: Reflective Summary (50 marks)
The reflective summary requires you to look back at your activities and discussions and to reflect on your learning experience. Consider the following reflective questions:
Which of the Reflection activities did you find contributed most to your learning? Why? (Remember, you must specifically discuss at least four activities that you engaged in.)
Did you engage in discussions with other learners, and did the contributions of other learners influence you and help enrich your knowledge of B2B marketing?
Did you agree with everything others posted to the online discussions?
Did the ideas and information presented in the readings significantly influence your understanding of B2B marketing?
Did your ideas and views shift as you progressed through the course?
Write 4- to 5-pages (double-spaced, approximately 1,000 words) reviewing your contribution to the discussions and other activities. Include the above reflective questions and what you have learned from them. Document your best contribution to the discussions and describe briefly what you have learned from the postings of other learners. Include highlights from other activities and from the course in general.
References
You must reference all ideas or findings that are not original to you. References must be provided for both paraphrasing and quoting. Paraphrasing is taking the ideas or findings of another writer or researcher and putting them into your own words. Like quotations, paraphrased ideas must be acknowledged; otherwise, you appear to be claiming that the idea is your own. Quoting is using the exact words of a writer.
This course uses American Psychological Association (APA) citation style; the TRU Library provides excellent guides on how to write APA citations and references.
Criteria for Evaluating Assignment 4
Criteria
Value
Use of marketing terms and textbook concepts
30%
Organization and completeness
20%
Critical thinking and insight
20%
Logical conclusions
10%
Professional Presentation (tone, grammar, spelling, APA)
20%
Home
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“Integrating Learning into Action: A Business Marketing Plan for KPMG and Reflective Summary” Reflecting on My Learning Journey in B2B Marketing: Contributions, Discussions, and Insights
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Title: The Hidden Epidemic: Exploring the Causes and Consequences of Food Insecurity in America Thesis: Despite being one of the wealthiest nations in the world, food insecurity remains a pervasive issue in America, affecting millions of individuals and
Research paper on Food insecurity in America. Be sure to include 3 online sources for the paper. Also write the essay that has a thesis argument and uses evidence throughout in support of argument and analysis.
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“Reforming the Class Action: Proposals for Congressional Legislation to Address Challenges and Improve Effectiveness”
Nature of assignment: The Module 11 lecture and readings focused on the class action as a key device for mass litigation.
As explained in the lecture and readings, several developments have combined to undermine the class action: (a) Congress passed a law, the Class Action Fairness Act, that pushed most class actions from state to federal court, (b) the Supreme Court, particularly in the Wal-Mart case, made it more difficult to certify a class action in federal court, and (c) the Court has repeatedly enforced arbitration clauses even if they contain explicit or implicit waivers of class actions.
Imagine that you work for a member of Congress who is considering legislative changes to the class action as a litigation device. The member of Congress has asked you to write a brief memo outlining one or more proposals that you would make to reform the class action via congressional legislation. Write a memo of between five and seven double-spaced pages. In your memo, you should do the following things.
First, explain what you see as a key problem or problems with the role of the class action in modern civil litigation. In doing so, make sure you explain how class actions differ from ordinary civil litigation, and create additional challenges.
Second, describe one or more proposals for reform or change to the class action as a litigation device, which could be embodied in a new law passed by Congress.
Third, explain why your proposal or proposals would be an improvement over the status quo.
As with the first assignment (on discovery), you are free to write a memo covering only one proposed reform, or you may write about more than one proposal. However, I highly recommend that you do not spread yourself too thin by trying to write about too many topics. An approach that tries to cover too much ground will likely receive a lower grade because it will be unable to fully explain and defend the changes that are being proposed.
In writing your memo, you are free to consult any outside material you wish, as well as any of the required or optional readings. The organization and clarity of your writing will also affect your grade. -
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“Building a Strong Foundation for Reading: Understanding the Science of Reading, Scarborough’s Reading Rope, and Levels of Phonological Awareness”
Reading Toolkit Part 1: Phonological Awareness
Regardless of grade level or content area, all teachers encounter students who experience various reading difficulties that can impede classroom success. Knowledge of the Science of Reading and Scarborough’s Reading Rope is critical to the reading process. Understanding levels of phonological awareness and how to foster these skills early in the reading process and recognize gaps in these areas for students in all grades can help teachers identify and address student reading challenges in the classroom.
Throughout Topics 1-4 you will be creating a Reading Toolkit that will include practical resources that can be shared with parents/guardians and colleagues and can also be used to improve your professional practice related to literacy and language development. You may use the tool of your choice to create a digital deliverable such as a website, bookmarked document, or brochure. You will add various pieces of content to the toolkit in the Topics 1-4 assignments.
Part 1: Glossary
Create a glossary of terms related to language and literacy development. Include the term, its definition, and a related illustration or graphic when appropriate. You will add to the “Glossary” section of the toolkit in Topics 2-4.
Define the terms below and add them to the “Glossary” section of the toolkit:
Science of Reading
Scarborough’s Reading Rope
Phonics
Phonological awareness
Part 2: Levels of Phonological Awareness
Using the topic Resources and your own research, create a chart, flow chart, or infographic that focuses on the levels of phonological awareness and the age/grade range where students typically demonstrate the milestone skills. For each level, address the following:
Name and brief explanation of the level
Examples that illustrate the milestone skills typically exhibited at that level
Age/grade range where students typically demonstrate the milestone skills
Indicators that a student may be struggling with this level
Assessments that can be used to determine whether a student is working toward meeting the milestone skills
Add the chart, flow chart, or infographic to your Reading Toolkit.
In a 250-500 word reflection, discuss the following:
Why it is important for special education teachers to have a thorough understanding of the Science of Reading, Scarborough’s Reading Rope, and the levels of phonological awareness, even though direct reading instruction may not be your primary support role?
How this knowledge can help teachers meet the needs of all readers in their classrooms.
Support your ideas with research-based evidence and examples from your own professional experience.
Support the assignment with 3-5 scholarly resources.
Submit your chart/flow chart/infographic, supporting resources, and reflection in a single document. Include a link to your Reading Toolkit.
Log- *********************************** Waynecounty#933
https://www.reallygreatreading.com/what-is-the-science-of-reading-and-phonics?gclid=EAIaIQobChMI6-yrvb6l9wIVMxh9Ch2tTgelEAAYASAAEgI9i_D_BwE
https://ldadhdnetwork.ca/for-professionals/educators/the-reading-rope/
https://www.reallygreatreading.com/content/scarboroughs-reading-rope
https://www.readingrockets.org/teaching/reading-basics/phonemic
http://www.wileyblevins.com/teacher_and_parents/phonics-ten-important-research-findings
https://www.readingrockets.org/article/development-phonological-skills
https://www.readingrockets.org/article/phonological-awareness-instructional-and-assessment-guidelines
https://scienceofreading.amplify.com/ -
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“Breaking Boundaries: A Social Norms Experiment” List of Social Norms: 1. Informal Norm: Saying “bless you” after someone sneezes Formal Norm: Saying “excuse me” after burping in public
Assignment Instructions
Review the module activities and resources.
Create a list of set informal and formal norms you follow. These can be at home or in your community.
Select some norms you are comfortable breaking. Please do not select anything illegal, illicit, immoral, or that could cause punitive repercussions.
Select a location to violate or break these social norms. The location can be at home or in the community.
Create a short presentation (minimum of 200 words) on your social norms experiment.
Submit by the due date listed in the course schedule.
written reflection describing what you learned about social norms and how this experiment changed your perspective about the social norms around you. -
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“Exploring Public Education and ADHD: A Rhetorical Analysis and Synthesis” “Exploring the Complexities of ADHD: A Comparison of Scholarly and Popular Sources on Supporting College Students with ADHD” “Empowering ADHD Students in College: The Necessity of Specialized Courses and Accommodations” “Addressing the Unique Challenges Faced by College Students with ADHD: A Comprehensive Approach for Academic Success and Well-Being”
Please make a title, and my essay is 60% AI. please help me to rewrite; the structure is good; just adjust the sentences to lower the AI. Thank you so much.
In your essay, you should:
Summarize the scholarly article, explain the author’s purpose, and explain who the intended audience is for the scholarly article (Here you want to use the reading with the grain approach.)
Summarize the popular source, explain the author’s purpose, and explain who the intended audience is for the popular source (Here you want to use the reading with the grain approach.)
Analyze how well the author of the scholarly article establishes their credibility and trustworthiness (ethos)
Analyze how well the author of the popular source establishes their credibility and trustworthiness (ethos)
For each of your sources, you should also:
Analyze how well, or to what extent, the authors use reliable sources and/or methods (ethos and/or logos)
Analyze how well the authors treat their opposition fairly, with the understanding that not all sources will address opposing views, work, or studies (ethos and/or logos)
Analyze how well the authors create a logical structure for their arguments or main points (logos)
Analyze how well the authors appeal to their readers’ values and/or emotions
Structure for our rhetorical analysis and synthesis essay
Introduction
Start with a title for your essay—not just a subject heading (yes, your essay deserves an informative title that will also invite us to keep reading). In your introduction, introduce us to the subject of public education in the U.S and then your topic, followed by your research question. Let us know that in this essay you will be evaluating two sources you will be using in your longer research-informed essay. Introduce us to the scholarly article and popular source you will be evaluating. Be sure to include the authors’ names, the scholarly article’s title, publication date, and type of journal in which it is published, and the popular source’s title publication date if available, and type of popular sources, e.g., newspaper or magazine. Give us a very summary (one sentence each) of the scholarly article and popular source. In another sentence or two, explain the authors’ purposes. Include your evaluative thesis. What connections can you create between these different sections of your introduction so that you do not just list bits of information?
Body paragraphs
For your first body paragraph, offer a more comprehensive summary of the scholarly article and popular source’s main points. In your subsequent body paragraphs, support your thesis using evidence from the scholarly article and popular source. When using a quotation, give your reader some context for the quotation, e.g., what is the main point of the paragraph from which the quotation comes? Be sure to explain how the quotation supports the point you are making. If appropriate, you can discuss what would improve the article and/or popular source. Explain how you will consider the scholarly article and popular source together to help you do one of the following: contextualize your research question, explain the significance of your research question, or help you answer your research question.
Conclusion
Help your readers better understand how the ideas in your body paragraphs work together in support of your evaluative thesis. This is not simply restating what you have said. Instead, you are helping us connect the ideas—your analysis in the different paragraphs—so that we understand how they work together.
My essay:
The Rhetorical Analysis and
Synthesis Essay
Introduction
In the United States, public education serves as a
foundational system designed to equip students with the skills necessary for
success. For college students with Attention-Deficit/Hyperactivity Disorder
(ADHD), transitioning to higher education introduces unique challenges that
necessitate specific support structures. This essay explores whether public
colleges should offer specialized courses tailored to support students
diagnosed with ADHD. In pursuing this inquiry, I will evaluate two distinct
types of sources: a scholarly article and a popular media source.
“Symptoms of Attention-Deficit/Hyperactivity Disorder
(ADHD) Moderate Suicidal Behaviors in College Students with Depression
Mood,” authored by Connor H. G. Patros and colleagues and published in the
2013 Journal of Clinical Psychology discusses the effects between ADHD symptoms
and suicidal behaviors among college students, providing insights into the
complexities of ADHD beyond academic challenges.
The purpose of this
article is to deepen the understanding of ADHD’s impact on severe psychological
outcomes, suggesting that ADHD symptoms exacerbate risks associated with
depressed moods. The study included a sample of 1,056 undergraduate students
who provided self-reported ratings on mood, suicidal behavior, and current ADHD
symptoms. It can help us to understand that ADHD symptoms can magnify the risks
of severe psychological outcomes, such as increased susceptibility to
depression and suicidal ideation, highlighting the importance of early
identification and support within the educational framework. On the other hand, the popular source to be examined is a
blog post from the ADDA (Attention Deficit Disorder Association) website titled
“Recommended Accommodations for College Students With ADHD,” posted
by the ADDA Editorial Team published in 2022. It provides practical advice on
navigating college challenges. These sources aim to enhance understanding and
support for ADHD students in academic environments, advocating for targeted
strategies that address both academic and psychological needs.
Body Paragraphs:
This scholarly article by Connor H. G. Patros and colleagues
examines the complex relationship between ADHD symptoms and suicidal behaviors
in college students, emphasizing the moderating role of ADHD on the link
between depression and suicidal ideation and attempts. The study found that
ADHD symptoms, particularly when combined (hyperactive/impulsive and
inattentive), amplify the risk of suicidal behaviors in students experiencing
depressive moods, highlighting a significant interaction that suggests a need
for targeted interventions.
The intended audience for this scholarly article includes
clinical psychologists, psychiatrists, educational professionals, and
researchers interested in the intersections of mental health conditions such as
ADHD and depression, particularly as they relate to suicidal behaviors in young
adults. Additionally, it is relevant for policymakers and educators who develop
mental health strategies and support systems within college environments.
The
study utilizes a robust methodological framework that enhances its reliability
(ethos) and logical argumentation (logos). By employing a large sample size and
a detailed self-report measure to assess ADHD symptoms and suicidal behaviors,
the research provides a solid empirical basis for its conclusions. The use of
established diagnostic criteria and scales for measuring depression and ADHD
symptoms further underpins the scientific rigor of the study.
The
authors also ensure the study’s credibility through systematic data analysis
techniques, including moderation analyses that explore the interactions between
depressive mood, ADHD symptoms, and suicidal behaviors. The clear delineation
of these relationships through statistical methods lends significant weight to
the findings, offering a nuanced understanding of how ADHD symptoms potentially
exacerbate suicide risk.
Overall,
the article effectively uses reliable sources and methodological approaches to
address a complex issue, providing valuable insights into how ADHD symptoms
influence the severity of suicidal thoughts and behaviors in college students
experiencing depression. The thoroughness of the research design and the
careful analysis of the data contribute to a persuasive and scientifically
sound exploration of the topic.
The ADDA blog post discusses practical accommodations that
can support ADHD students in navigating college challenges. It advocates for
comprehensive support systems including extended time for tests, separate
testing locations, permission to record lectures, and priority registration.
This guidance is aimed at empowering students to manage their symptoms
effectively and succeed academically.
The article is logically structured, listing specific
accommodations that can help ADHD students manage their educational challenges.
This structured approach makes it easy for readers to understand and apply the
recommendations in their academic pursuits.
The article is logically structured, listing specific
accommodations that can help ADHD students manage their educational challenges.
This structured approach makes it easy for readers to understand and apply the
recommendations in their academic pursuits.
The author effectively appeals to the readers’ emotions by
addressing the common struggles faced by ADHD students and providing practical
solutions that resonate with their needs for support and understanding. This
empathetic approach helps to validate their experiences and encourages a
proactive stance towards academic and personal development.
Both sources contribute valuable insights into the
overarching need for specialized courses in public colleges that cater
specifically to students with ADHD. The scholarly article’s findings on the
severe psychological outcomes associated with ADHD underscore the necessity of
academic and psychological support embedded within the college curriculum. This
academic support would not only address learning challenges but also
incorporate strategies to manage emotional and psychological stress,
potentially reducing the incidence of severe outcomes like suicidal behavior.
The popular source complements this by offering practical
measures that could be integrated into specialized ADHD courses, ensuring that
the courses are tailored to address both academic and life skills, ultimately
fostering a safer and more supportive environment for these students. Together,
these sources contextualize and emphasize the significance of the research
question regarding the establishment of ADHD-specific courses in public
colleges, highlighting both the immediate benefits for student well-being and
the long-term advantages for academic and social integration.
Conclusion
In developing an evaluative thesis on the necessity for specialized courses for
ADHD students in public colleges, the synthesis of ideas across both scholarly
and popular sources provides a comprehensive understanding of why these courses
are essential. The scholarly article by Patros et al. provides critical data
linking ADHD symptoms with heightened risks of suicidal behaviors in college
students, emphasizing the need for mental health strategies within the academic
framework. This establishes a crucial foundation for the argument that
ADHD-specific courses could serve as a preventive measure, not only enhancing
academic outcomes but also addressing significant mental health risks.
The popular source from the ADDA Editorial Team complements
this by outlining practical accommodations and supports that could be
integrated into these specialized courses, such as extended testing times and
tailored instructional strategies. This guidance on accommodations underscores
the feasibility and direct benefits of such courses, demonstrating how they can
be implemented to meet the specific needs of ADHD students effectively.
Together, these sources link by demonstrating both the
critical need for specialized courses and the practical ways these needs can be
addressed. This integration of theoretical data with practical applications
creates a compelling argument for the implementation of specialized ADHD
courses in public colleges, aiming to foster a supportive educational
environment that not only acknowledges but actively accommodates the unique
challenges faced by students with ADHD. This comprehensive approach not only
supports academic success but also contributes significantly to the overall
well-being and safety of these students.
Cited:
Kelliny, M. (2024, April 4). Recommended
Accommodations for College Students with ADHD. ADDA – Attention Deficit
Disorder Association. https://add.org/recommended-accommodations-college-students-adhd/
Patros, C. H. G., Hudec, K. L., Alderson, R. M., Kasper, L.
J., Davidson, C., & Wingate, L. R. (2013). Symptoms of
Attention-Deficit/Hyperactivity Disorder (ADHD) Moderate Suicidal Behaviors in
College Students With Depressed Mood. Journal of Clinical Psychology, 69(9),
980–993. https://doi.org/10.1002/jclp.21994 -
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“Breaking the Chain of Malaria Infection: A Case Study of Mr GOSOLO”
c. Case scenario
Mr GOSOLO is an adult male who presented himself at the clinic complaining of headache, fever and chills,
joint pains, loss of appetite, and nausea and vomiting.
You took the vital observations as follows:
– Temperature = 40 degrees Celsius
– Resp = 20 breaths /per minute
– BP = 100/60 mm Hg
– Pulse = 85 /minute
Physical assessment showed the following:
– Chest = clear
– Ears = clean and no inflammation or discharge.
– GIT = passes loose stool 4 times the last 24 hours.
Diagnostic Test:
Malaria Parasite Slide (MPS) showed positive PV malaria.
The treatment includes:
– Coartem 20/120mg BDx3/7 (twice daily for 3 days).
– Primaquine 15mg daily x 2 weeks.
– Paracetamol 1g stat, PRN
Make a essay
Introduction
Patient’s background
The Chain of Infection
Causative organism
Reservoir
Portal of exist
Mode of Transmission
Portal of entry
Susceptible host
How to breaking the chain
Pharmacology
Pharmacokinetics of drug given
Pharmacodynamics of drugs given
Nutritional Requirements and Rationales
Conclusion
Reference -
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“The Benefits of Grass for Football: A Comprehensive Report for the NFLPA”
write a long report on how grass is better for the use of football versus using turf
address the report to the NFLPA
can use sum sources from past reports double spaced -
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“Request for Financial Aid for Summer Term LPN Certificate Course”
Im trying to receive financial aid for my summer term LPN certificate course. so far for the fall and spring term my grades been good. I received an C for fall and an B AND A for spring term that can be add to the letter i will continue getting good grades. just make this letter sound professional and sincere. thank you