Category: sports management and administration

Your Must read the Case Study attached and answer the three questions below:
1. The Firedogs are sold out for every game, so the young people they are attempting to entice to become fans cannot attend an actual Firedogs game. What are ways for the Firedogs Marketing staff to deal with this dilemma? Can you come up with any way, despite a sold-out season, to give young people a game experience?
2. Much of the outreach discussed above is geared toward youth football teams, presumably made up of a majority of male players. What implication does that have on the Firedogs attempt to grow the fan base? What ideas do you have to grow the game among young female fans?
3. Do you agree with this statement, “We evaluate the entire youth program based on how many players we are reaching.” Is that the appropriate way to evaluate a youth marketing program? How should the Firedogs build a youth fan base among those who are not players?