Category: Research methods

It is required to prepare the qualitative part for the existing research project. AI-generated responses to existing interview questions are provided. Quantitative part results and research questions are given too. 
Requirement: write up a high-quality qualitative part of the research in research methods for business subject. It is crucial to prepare materials like graphs, charts, or matrixes to put into appendices using Nvivo and other software. 
Conclusions on correlation analysis of the quantitative part: In summary, the findings suggest that individualism
tends to positively influence customer satisfaction with product and service
quality, while collectivism tends to negatively influence satisfaction. These
results can be included in your research project to provide evidence of the
relationship between individualism, collectivism, and customer satisfaction
within the UK grocery industry. Additionally, consider discussing the
implications of these findings for grocery stores in terms of understanding customer
preferences and tailoring services to meet their needs.
Conclusions on the Mann-Whitney U test of the quantitative part: The Mann-Whitney U test results suggest that there are
some significant differences in satisfaction with product and service quality
between individuals with different levels of collectivism, but not necessarily
with individualism. This indicates that collectivism may have a stronger
influence on customer satisfaction within the UK grocery industry compared to
individualism. However, further research may be needed to confirm these
findings and explore other potential factors influencing customer satisfaction.
Research Topic: Culture and international business
Research question: 1.   
To what
extent does either collectivism or individualism have more influence on customer
satisfaction with product and service quality within the UK grocery industry?
The qualitative part should answer the question WHY?
Use this part from the proposal as guidance on what is expected from you:
Interviews will be
transcribed verbatim, preserving both verbal and non-verbal elements.
Qualitative data analysis software, such as NVivo, will be utilized for
systematic organization and coding. An initial round of open coding will
identify broad themes, followed by focused coding to refine, and categorize
these themes. The coding process will be iterative, allowing for a
comprehensive exploration of the data (Bazeley, 2013).
Thematic analysis will be
applied to identify patterns, connections, and relationships within the
qualitative data. The data will be systematically reviewed to derive
overarching themes related to the impact of collectivism and individualism on
customer satisfaction. The iterative nature of thematic analysis will
facilitate a comprehensive exploration of the data, ensuring that no valuable
insights are overlooked (Collis and Hussey, 2014, pp. 163-164).
The interpretation phase will involve synthesizing the identified themes
and patterns to address the research objectives. The results will be
systematically evaluated in relation to the research objectives, assessing how
well the identified themes align with the study’s aim. Insights will be
scrutinized for depth and relevance, and the contribution of the qualitative
findings to the overall research will be emphasized.