Article I have chosen is: “How Marketers Choose College Athlete Influencers” (by KImberly A. Whitler and Graham Twente) (Harvard Business Review magazine May-June 2024)
This is for Principles of Marketing class, extra credit, Randolph-Macon College.
Category: Principles of Marketing
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“Analyzing the Strategic Selection of College Athlete Influencers in Marketing Campaigns”
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“Maximizing Persuasion: The Power of Multiple Narrators in Marketing”
Review and summarize article from the California Management Review:
Boosting Persuasion: The Attention Benefits of Multiple Narrating Voices
by Hannah H. Chang, Anirban Mukherjee, and Amitava Chattopadhyay
This assignment is for extra credit, review and summarize article, no ai and no plagiarism.
This is for a Principles of Marketing class at Randolph-Macon College.