Category: Marketing

  • The Rationale and Implications of Uber’s Dynamic Pricing Strategy: A Critical Evaluation Introduction The rise of ride-sharing companies such as Uber has revolutionized the transportation industry, offering consumers a convenient and cost-effective alternative to traditional taxis. One of

    **Please NO chatGPT or plagiarism since the professor uses a top-rated AI-use detection tool to screen the assignment***
    Prompt: Critically evaluate the rationale and implications of Uber’s dynamic pricing strategy. First, analyze the theoretical purpose behind dynamic pricing from an economic and business perspective. Then, transition into a personal reflection: recount specific instances where you have directly experienced the affects of Uber’s, or another company’s, dynamic pricing. How did these experiences influence your perception of the value and fairness of Uber’s, or another company’s, service? Conclude by considering the broader societal implications of widespread dynamic pricing practices in the service industry. 
    Format:
    Your response should be structured in essay format, consisting of an introduction, body paragraphs, and a conclusion.
    Aim for clarity, coherence, and conciseness in your writing, providing relevant examples and insights where applicable.

  • Title: Analyzing the Impact of Social Media on Society and the Role of Government Regulation Question 2: Analyzing the impact of social media on society Introduction Social media has become an integral part of our daily lives, with millions of

    So this is a Takeaway paper and i am only givin 24 hours to complete it. I have put the rubric below so you can follow that. Also i would like to do question 2 and question 6. Each one of these questions need to be 750 words each, and make sure to seperate the two questions not one big essay. 

  • Title: Public Organization Analysis: The National Park Service

    : In a paper of 500-600 words, select one public organization to be the focus of a course project paper. Submit a brief outline of the industry, company, product line, and online digital presence (website, app, storefront).
    Prepare this assignment according to the APA7 guidelines, including a title page, an introduction, and a conclusion. An abstract is not required. Cite in text and include a References section. A template is included here.
    In your paper, make certain that you include at least two outside references from search engines or scholarly sources from the APUS Online Library.
    Turnitin is required.
    In the Assignment dropbox, please attach your paper as a file, do not copy & paste. 

  • Title: Identifying Missing Variables in a Conceptual Framework: Mediator or Moderator?

    Please check the variable section and conceptual framework to make sure what is the missing there ( mediator or moderator) and explain it in the context.

  • Title: The Power of SWOT Analysis in Informing Strategic Decision Making and Motivating Employees in Global Business

    Description
    Primary Discussion Response is due by Thursday (11:59:59pm Central), Peer Responses are due by Saturday (11:59:59pm Central).
    Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
    The quickly changing landscape in global business is causing organizations to adapt their corporate and global strategies. They have to adapt to stay competitive. It requires organizations to rely on strategic analysis tools. They need to rely on tools such as a SWOT analysis. Organizations that accurately analyze internal strengths and weaknesses, as well as external opportunities and threats, gain crucial insights to inform their strategic decision making. It is vital for organizations to have knowledge in strategic analysis such as the SWOT analysis. It is critical for those striving to thrive in the competitive market today.
    Watch the following video on SWOT analysis to learn how it addresses the questions below:
    SWOT Analysis: Definition, Examples, Process, and Uses
    Discuss the following with your fellow classmates:
    What can organizations learn from a SWOT analysis?
    How can organizations best communicate the findings of a SWOT analysis to employees?
    How might the results of a SWOT analysis motivate employees?

  • “Cultural Leadership Styles: Impact on Employee Engagement and Change Management”

    You are to submit a paper that analyzes the various cultural leadership styles as they apply to employee engagement and managing change. Include in your paper at least two examples of the influence of cultural leadership on the noted leadership responsibilities. 
    The paper should be in APA formatLinks to an external site., Times New Roman 12-point font, and double-spaced. The paper should be 5 pages in length not including the title page and reference page. 
    Resources:
    Xenikov, A. Leadership and Organizational Culture.Links to an external site. In C. Newton and R. Knight (eds.), Handbook of Research Methods for Organizational Culture. Northhampton, MA:Edward Eldgar Publishing.

  • “CSR in Action: A Marketing Analysis of [Global Company]”

    You have recently been appointed Marketing Manager, of your brand of your choice.
    Select a global company, that in your opinion, has the highest application of Corporate Social Responsibility (CSR) standards. Provide an overview and analysis of their marketing mix variables that enhance and deliver the CSR strategy. Feel free to apply your creativity and assumptions for the information not available or public.
    You should analyze:
    Positioning and brand strategy, including targeting.
    Distribution, pricing and communication strategy
    Marketing plan, highlighting the communication chapter
    Submission will be supported in a power point, or similar software (max of 6 slides), supported by a x5 minute video and/or audio presentation.

  • Title: Stakeholder Approach: Understanding and Implementing Stakeholder Management in Organizations DEFINITION: The stakeholder approach is a management philosophy that focuses on identifying and managing the interests of all stakeholders involved in an organization, including employees, customers,

    Discuss in detail the stakeholder approach.
    DISCUSSION FORUM Then create a thread (400 words minimum requirement). Include references. I will provide examples from the posts of 2 fellow classmates, so that you can see how a good finished job should look like. JOURNAL ARTICLE SUMMARY
    Pick one of the following terms for your research: centralization, contingency, decentralization, efficiency, mechanistic, organic, organizational behavior, scientific management, stakeholder, or sustainability.
    Journal Article Summary and Discussion Within each module, there is a list of key terms. Each student will select one of the key terms and conduct a search of online library resources to find 1 recent peer reviewed article (within the past 3 years) that closely relate to the concept. Your submission must include the following information in the following format:
    DEFINITION: a brief definition of the key term followed by the APA reference for the term; this does not count in the word requirement.
    SUMMARY: Summarize the article in your own words- this should be in the 150-200-word range. Be sure to note the article’s author, note their credentials and why we should put any weight behind his/her opinions, research or findings regarding the key term.
    DISCUSSION: Using 300-350 words, write a brief discussion, in your own words of how the article relates to the selected chapter Key Term. A discussion is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment.
    REFERENCES: All references must be listed at the bottom of the submission–in APA format. (continued) Be sure to use the headers in your submission to ensure that all aspects of the assignment are completed as required.
    Any form of plagiarism, including cutting and pasting, will result in zero points for the entire assignment.

  • “Triangulating Marketing Strategies: A Study on the Effectiveness of Multiple Research Methods”

    It is the final project report of a graduation in Marketing, and it is necessary based on the documentos attached write the methodology and findings (chapter 3 and 4). The first two charpter is already done. 
    Also, I alredy did the presentation for this report, but I the write part is not done yet. I would like a help with those write. The ideia is alredy on the doc. attached, but if it is necessary any addaptition, be free to do it. 
    Attached are the following documents: 
    – Presentantion slides with the main ideias for the triangulation
    – First two parts of the report
    – Ansewer of the survey to be use in the triagulation
    That is the sctructure that is necessary to follow:
    Format of Report 
    1. Introduction (DONE) 
    • Objective of study
    • Aims and objectives.
    • Purpose of study
    • Significance of study
    • Limitations
    2. Literature Review (DONE)
    • Introduction
    • Break down each of five themes – five sections.
    3. Methodology – 1200 to 1400 words
    • Introduction
    • Research Approach
    • Research Method
    • Data collection Method 
    • Sampling
    • Pilot Study
    • Analysis
    4. Findings & Discussions: – 2000-2500 words
    • You can treat this by Theme or, analyse each question on the questionnaire.
    • Triangulation (see this link)
    • https://www.scribbr.co.uk/research-methods/triangulation-in-research/#:~:text=Triangulating%20theory%20means%20applying%20several,for%20why%20people%20behave%20cooperatively.

    5. Conclusions & Recommendations
    References/Bibliography
    Appendices 

  • “Marketing Strategies for a Successful Product Launch: A Case Study Analysis”

    . You must support your answers to the case study questions with material from Chapter 1 of the Armstrong & Kotler, 2022 text and with details from the case study. Part of the grading rubric is to cite in APA format (Armstrong & Kotler, 2022) from the course material a minimum of 3-4 times and reference the textbook once at the end of your case study analysis: Armstrong, G. & Kotler, P. (2022) Marketing An Introduction (15th Ed.). Pearson
    please use Title: Marketing: An Introduction (15th ed) 2022
    Author: Gary Armstrong and Philip Kotler
    Publisher: Pearson
    ISBN: 9780137704354 OR 9780138161866 OR 9780137476480
    as the source