Category: Marketing

Using the same organization, you selected in Week 1, imagine that you will be making a Microsoft Power Point presentation to the organization’s board of directors or other decision-making leaders (depending upon the type of organization you are using). Your work this week will consist of two parts for the presentation.
First, you will synthesize the key insights you have learned during the past five weeks.
Second, you will present an Integrated Marketing Communications (IMC) strategy, a pricing objective, and a pricing strategy to the board of directors. Because this second part involves new material in the project, it will probably require the most research and analysis to complete this week’s presentation.
The following sections provide greater detail about the two pieces of your presentation.
Note: The expectation for this project is a scholarly presentation. A scholarly presentation has two main distinctions:
The notes sections of slides contain research citations, evaluation, and conclusions—just like in a good scholarly paper. In other words, a reader should be able to read your notes section as if he or she is reading an academic paper. The grading rubric suggests a level of critical thinking for the presentation (in the notes section particularly) that is on the level of a good academic paper.
Key points and information on the slides are highlighted. A good slide contains no more than six lines of text. The slide should just contain the “big ideas” to help guide your reader through the main points.
In addition, for this project in particular, the first several sections of your presentation will use material you composed in the previous weeks of the project. However, use the slides and notes sections to show that you can do more than just copy from the previous weeks’ papers. Show that you can summarize the material and present the most important points to your audience.
Part 1: Summary of Key Insights from the Course Project to Date
Using course work (and feedback!) you have completed so far in the course project, summarize key points regarding the organizational mission and how the new product/service and your proposed service delivery enhancements contribute to the organization’s ability to complete the mission.
New Mission; New Product/Service (2 slides)
Provide a brief overview of the new/improved mission statement and the new/improved product or service you are proposing.
Provide the board of directors with supported rationale for how the new product/service contributes to achieving the new/improved organizational mission.
Service Delivery Enhancements (2 slides)
Provide a brief overview of service delivery enhancements to improve efficiency and effectiveness.
Provide the board of directors with supported rationale for how the service delivery enhancements contribute to achieving organizational mission.
Part 2: Communication Strategy
As new material for this week, you need to communicate to your “organization’s” market segment the key benefits that make the organization distinct from the competitors. In addition, you need to announce the improvements in the delivery of the services by the company. Justify an Integrated Marketing Communications (IMC) strategy that includes the following:
Advertisement (5–7 slides)
Propose an advertisement featuring the new (improved) services and containing the following elements:
A headline
A subhead line
A brand–positioning statement
An artwork
A layout
Justify traditional and nontraditional channels to carry the advertisement.
In the notes section, justify your channel selection. Use research to support your work.
Pricing (2–3 slides)
Justify both a pricing objective and a pricing strategy for the company on the basis of the information gathered from the case study, an understanding of the competition, and the likely attitude of current customers.
In the notes section, justify why the organization should adopt the pricing objective and follow your pricing strategy, using appropriate examples, research, and reasoning.
Conclusion (1 slide)
Conclude with a statement positioning the brand around the new service delivery.
In the notes section, defend the statement. Support your work with research.
Submissions Details:
The presentation should be 12 to 15 slides in length.
Place any references on the last slide, using APA style.

Topic 1 : Sustainability and the United Nations 
This week’s discussion focuses on sustainability and its significance in business work, particularly in the context of corporate social responsibility, ethics, and sustainable practices. You will start focusing on the importance of sustainability and its connection to the United Nations Sustainable Development Goals (SDGs) in the context of business. Sustainability is a shared responsibility, and individuals and companies are crucial in driving positive change. You will explore what individuals can do on a personal level and discuss the actions that companies can take to contribute to sustainability and address the SDGs.
The SDGs are a set of 17 global goals designed to address various social, economic, and environmental challenges faced by the world. They aim to promote sustainable development and create a better future for all. In the Sustainable Development Report based on the publication by Sachs et al. 2023, each country is rated on their progress towards realizing the following 17 sustainable development goals (SDGs):
(1) No poverty (2) Zero hunger (3) Good health and well-being, (4) Quality education, (5) Gender equality, (6) Clean water and sanitation, (7) Affordable and clean energy, (8) Decent work and economic growth, (9) Industry, innovation and infrastructure, (10) Reduced inequalities, (11) Sustainable cities and communities, (12) Responsible consumption and production, (13) Climate action, (14) Life below water, (15) Life on land, (16) Peace, justice and strong institutions, and (17) Partnerships for the goals (SDG Dashboards and Trends, 2023)
Research and become familiar with the UN’s 17 Sustainable Goals (SDGs) and their specific targets. Explore the background and rationale behind the SDGs, as well as the key areas they address.
What actions can you take to promote sustainability and contribute to achieving the UN SDGs? Explain how these actions align with your personal values and ethics.
What measures can businesses adopt to integrate sustainability into their operations and actively contribute to the UN SDGs? Provide examples of companies that have successfully implemented sustainable practices. Do some research on the Internet and discuss how multinationals address some social responsibility issues through B Lab certification?
Research the current rankings of countries in achieving the 17 Sustainable Development Goals (SDGs) on the Internet. Select one of the top-ranking countries that have made notable progress in achieving all 17 SDGs. Analyze and share:
What lessons or strategies can be learned from this country’s efforts, whether for individuals or businesses?
Explain whether sustainability should be a core element of a company’s corporate social responsibility (CSR) strategy. Discuss the potential benefits and challenges that arise from prioritizing sustainability in business practices.
Reference
Sachs, J. D., Lafortune, G., Fuller, G., Drumm, E. (2023). Implementing the SDG stimulus. Sustainable Development Report 2023. Dublin University Press. https://dashboards.sdgindex.org/rankings
Topic 2: International Negotiations Challenges and Considerations
International negotiations present unique challenges and considerations due to cultural differences, varying negotiation styles, and diverse approaches to decision-making. In this discussion, you will explore the negotiation styles of different countries and analyze how they compare to the styles presented in Exhibit 19.3: “Summary of Japanese, American, and Chinese Business Negotiation Styles.” Your task is to select two countries (excluding the United States, China, and Japan) and examine their negotiation styles based on the categories and stages outlined in Exhibit 19.3 (see atatched) 
Analyze and compare the negotiation styles of two countries of your choice, focusing on the categories presented in Exhibit 19.3. Discuss the similarities and differences in their negotiation, decision-making, and relationship-building approaches. How do these negotiation styles influence business interactions and outcomes in each country?
Discuss the challenges and considerations that arise when negotiating with these two selected countries. How do cultural factors, communication styles, and decision-making processes impact the negotiation process? Share any personal experiences or examples that highlight these challenges.
Reflect on the negotiation styles presented in Exhibit 19.3 (Japanese, American, and Chinese) and compare them to those of the two countries you have chosen. Identify any unexpected or contrasting elements between the countries in Exhibit 19.3 and the countries you selected. What insights or lessons can be drawn from these comparisons for conducting successful international negotiations?
Note: Please ensure that the two countries you select are not the United States, China, or Japan.
** Please keep two docs for Topic 1 and 2 AND  submit plagiarism report

We’re going to showcase how you are going to provide value to your business. 
To do this correctly, we are going to do the following:
1. Determine how you intend to serve your audience long-term and what topics you think you will be able to cover and keep interested in talking about for years.
Where Can You Provide Value:
2. Find 2 places you think you could contribute to add value and build your audience. This can be a forum, social media groups, Quora, or even Yahoo Answers or Google groups – it doesn’t matter (find the water fountains).
What Type Of Model Do You Enjoy:
3. Determine from the “More Examples Of Affiliate Marketing” video, what types of affiliate marketing you think you could see yourself doing. Delve into it and be ready to provide details on why that is your path. 
List of Findings – Example
How You Provide Value: I will provide value by focusing on my journey so far in the ______ space and what an “in the trenches”, looks like.
2 Places I Provide Value: Quora & Facebook Group (Give specific groups)
Method Of Affiliate Marketing: Education Path in the soap-making niche. I will link out to all of the needed gear on Amazon and partner with other ideas for candle-making sites, etc. 
Write Up – Specifics
An APA formatted paper that goes over why you think these offers will work well for your business.
Go into detail about how you think what you’ve detailed above is going to work well for your business. 
Provide citations in the paper, and Cite Fast if needed.
Watch grammatical errors & spelling – reread your work.
Provide the details AFTER YOUR COVER PAGE, then on the next page have your write-up.
Make it professional
What Is Needed For A Good Grade
– On Deadline: 20 points
– Value Provided: 10 points
– Places Providing Value: 20 points
– Method Of Marketing: 10 points
– APA – 10 points
– Write Up – 20 points
– Grammar & Spelling – 10points
VIDEOS LINK:

MC4061 Assignment – Additional information
In terms of your choice of a company for your assessment for this module,
please make sure your chosen company is one within one of the service
sectors below or a company with a service component
Services includes a range of employment activities such as in for Profit & Not-for-
Profit organisations:
Financial services – banks, building society, accountants, insurance agents,
stockbrokers
Professional services – estate agents, architects, designers, solicitors, lawyers & consultants
Marketing services – advertising agencies, marketing research, public relations, sales agents
Leisure & recreation – sports clubs, theme parks, zoo & wildlife, tourism
organisations, libraries, museums, cinemas, theatre etc.
Transportation – air, sea, rail, and road Power – electricity, gas, coal
Others – education & training, postal services, police, hairdressing etc.
Please speak to your seminar tutor about your choice of a company.

Ready to bring your favorite cuisine to life? In this assignment, you’ll craft a search marketing strategy for a restaurant of your choosing. Describe what makes your restaurant unique and who it’s meant to serve. Then, dive into the nitty-gritty of marketing—select keywords that capture the essence of your cuisine, create enticing meta tags, and plan a Google Ads campaign to attract food lovers. You can present your ideas in a document or a slide presentation, and feel free to use images to add flavor to your work. Have fun with this project and let your creativity lead the way in making your restaurant a culinary hotspot! 

Exam Content
This week you will complete your strategic marketing plan for your selected business by identifying customer segments, developing an implementation plan, evaluating communication channels, and determining metrics. You will submit all 3 parts of your strategic marketing plan you have worked on in this course in 1 document.
Access the Strategic Marketing Plan Template that you submitted in Week 4 that contains your completed information for Parts A and B.  
Review your faculty member’s feedback on your Wk 4 – Apply: Summative Assessment: Part B: Strategic Marketing Plan assignment and incorporate feedback into your plan.
Complete Wk 6 – Part C: Market Strategy, Marketing Channels, Implementation, and Monitoring of the Strategic Marketing Plan in the same document that contains your completed Parts A and B.
Submit your Strategic Marketing Plan Template that contains completed information for Parts A, B, and C. 

Please help me write a paper based on the documents I submitted. It must be based on the local situation in Norwich. Thank you.

In Topic 5, your team will develop a marketing plan to
support your marketing division and justify an additional capital investment
from corporate headquarters to move forward. Digital marketing is a critical
part of marketing strategies today because of the prevalence of social media
and other web-based technologies, online media outlets, and mobile internet and
applications.
Based on the current position (VP-Finance) of
your new division in the simulation and your goals for coming quarters, analyze
market consumer data, competitive data, and real-world digital marketing
options to develop a summarized digital marketing plan for your division that
benefits growth and considers competition. In 500-750 words, address the
following:
Digital 
marketing analysis and budgeting strategies: Based on your analysis of markets and consumer data, discuss the
decision to shift all or a portion of your division’s promotional budget
in the simulation to digital marketing. 
Digital marketing
strategies for organizational growth: Discuss the decision to shift all or a portion of your division’s
promotional budget in the simulation to digital marketing. Discuss the
digital marketing strategies that will be used to promote organizational
growth. Consider factors including B2B verses B2C considerations in
digital media, target market coverage, exposure, analytics, and costs.
Digital media
impact: How would the
addition of digital media options influence your division’s overall
promotional plan? Consider the five elements of the promotion mix.
Digital media types
and options: Include
examples of specific social media platforms, blogs, websites,
applications, etc., and a justification for each based on your division’s
goals. Use real-world data by researching the outlets/platforms, reviewing
media kits when available, and citing available sources on exposure,
targeting options, and other factors.
Digital marketing
ties to relationship marketing: Explain
how your digital marketing strategy will improve relationship marketing
efforts and increase revenue.
Monitor digital
media: How will you monitor effectiveness and adjust your
strategy based on your division’s goals? What tools would you recommend to
measure the effectiveness of reaching these goals?
You are required to include both academic and professional
references (e.g., data on analytics, platform use data) to justify your plan.

Chapter 5 – Data Driven Storytelling: Winning the War of Brand Relevance – Michael Brito

Chapter 6 – Programmatic Advertising 101 – Brian Stempeck

After reading Chapters 5&6 of the textbook, watch the above videos and then: (I have attached a resume of each chapter)
Write a minimum 2 page report which summarizes the 2 videos and also go to STATISTA and include relevant statistics. (Also I attaches the two references that I found in statists also you can see the references bellow) ( Also if you don’t want to use one of the reference that I gave you because you find something better or easier to write is fine)
You can search for terms mentioned in the videos such as – Brand Relevance, Programmatic Advertising etc..
Write using APA 7 Format and list all your references.
1. Alipay, WeChat top china brand relevance index. Telecom Asia (Online). 2017. https://4x20id2g7-mp02-y-https-www-proquest-com.proxy.lirn.net/trade-journals/alipay-wechat-top-china-brand-relevance-index/docview/1955758103/se-2.
1. Tomkins R. Global chief thinks locally: INTERVIEW DOUGLAS DAFT: Coca-cola’s new chairman is decentralising power to rebuild the brand’s relevance around the world, says richar: [london edition]. Financial Times. Aug 01 2000:15. Available from: https://4x20id2eq-mp02-y-https-www-proquest-com.proxy.lirn.net/newspapers/global-chief-thinks-locally-interview-douglas/docview/248961056/se-2.

Throughout this course you have explored all elements of a marketing plan. Now it is time to put your marketing plan together for the company you selected for your marketing manager internship.
Part A – General Information and Situational Analysis
Section 1 – Company Background
Describe the selected company and brand and a brief history.
Summarize the core products and services the company offers.
Identify direct current competitors and explain why they are direct competitors.
Section 2 – SWOT Analysis
Complete a SWOT analysis.
Propose the product or service line you want to develop a marketing plan for.
Justify your proposal with a SWOT-based argument for why it warrants marketing investment.
Section 3 – Macro- and Microenvironment
Analyze at least two elements from each quadrant of Table 8.1 in the course text as the micro- and macroenvironment factors that affect the company’s overall marketing strategy.
Part B – The Marketing Plan
Section 1 – Segmentation, Targeting, and Positioning (STP)
Describe your segmentation approach for your proposed product or service and provide rationale for this approach.
Describe the target audiences or markets.
Create a positioning statement.
Section 2 – The Marketing Mix
Formulate the four Ps for your proposed product or service:
Product
Describe your core product, extended product, and the product concept.
Explain how you plan to achieve competitive differentiation through creating customer value in four areas
Branding
Packaging
Support
Quality
Price
Place
Promotion with a special focus on digital media and integrated marketing communications (IMC)
Section 3 – Global and Ethical Considerations, and Conclusion
Identify three business or sociocultural considerations in translating your marketing plan for use in a foreign market.
Discuss the company’s policy or philosophy on one of the areas below:
corporate social responsibility (CSR
green marketing practices
ethics
ethical marketing
diversity, equity, and inclusion (DEI) practices.
Conclude with a summary of your plan and why it deserves to be funded.