Category: Marketing

Writing A Press Release
You are going to write a press release for a company of your choice. It can even be for your own future
company. NOTE: It has to be new, never-released information. The whole purpose of this assignment is
your ability to create a captivating Press Release that Editors will find intriguing enough to then write
about it in press.
Review notes on the lecture and read through Chapter 15 “Public Relations Writing,” pages 317-331 and
page 335 on the “Importance of Editing” for a thorough understanding on the components of a Press
Release.
Full Press Release – Using the correct formatting, you should consider:
• Give email & phone for contact
• Use date and dateline (city & state)
• Use third person
• First paragraph: Who, What, When, Where and Why
• Headline that summarizes the main point(s)
• Never more than 2 pages (400 – 500 words)
• Include a boiler plate
• Past tense for quotes
• Precise, concise & objective
• Image(s) (ex. https://www.ifaparis.com/media/news/2016/alumna-karen-topacio-participate-tokyo-fashion-week)
• A-Ha Moment
IMPORTANT NOTES Distinguish news that is worthy of a Press Release
●Give you an opportunity to practice writing for media
●Research examples of press releases and the response/circulation of the news thereafter
●Observe what components of a Press Release are carbon-copied and what elements
companies add and/or omit
●Inspire you with ideas for your future company as you are your best PR

Introduction Activity
Required Attendance
Completion of this introduction discussion is required in order to verify your attendance in this course. Learning Outcomes
Introduce yourself to your peers and instructor. Identify three business sectors of interest. Use Bureau of Labor Statistics (BLS) to identify possible areas.
Look for common ground between students.
Instructions
First create a collage of pictures that represents yourself. Create one power point slide to do this. You can choose anything, hopefully things that are important to you … your interests, where you live now or in the past, favorite foods, pets, favorite sports teams, favorite websites, your major, etc. similar to the one I developed in my own introduction.
Within the collage insert a text box and write at least three (3) business sectors that you have interest in: say automotive, construction, or retail for example. If you are interested in technology, be specific as to the application you are interested in: such as energy technology, gaming technology, technology and agriculture etc. Upload your ppt slide as Part 1 due by Sunday January 28.
Monday January 29 in class we will team up in small groups of 3. You will use 1 minute to explain your collage to your classmates and they in turn will do the same. Afterwards you all will look for similarities between the collages within your small group. Try to find as many similarities as possible. You will have to be present in class with your collage (on your phone or laptop) to get full credit for this assignment. See Power Point attachment for Assignment details and website references
Collage Intro Detail Spring 2024.pptx

Write a short report illustrating an example of a project undertaken by a company, municipality, or non-profit organization demonstrating how this project links to the organization’s mission, vision, and values. If possible, show the numerical rationale (NPV, IRR, Payback Period) used as a rationale.
Need Help?
If you have any questions or comments regarding this assignment, please contact your facilitator or instructor via the discussion boards or directly via email.
Instructions on how to access and upload assignments are available via the Technical Support link in the left-hand course menu.
NOTE 1: An article from PM Journal, which is case study of a project to harmonize practices for the use of IV pumps at a Canadian healthcare center, is available to you through Library Course Reserves (please follow the instructions to search for the MET AD642 O1 readings list). Although not in the format of Assignment 1, it does contain an example of a project charter, which may be valuable as guidance for your team project, and it does show how the project connects with the overarching mission of the healthcare center.
How this will be graded:
Structure, Organization, Ease of reading, Grammar: 2 Points
Did you write this to be easy to read?  For example, have you avoided huge blocks of text with no headers? Did you use (sparingly but where needed) highlighting (bold, underline, italic text)?
Did you follow the structure of the sample Assignment 1?
Did you follow the advice given in the lectures and From Your Instructor about the format?
Did you follow rules of English grammar, spelling, and syntax?  Did you fix errors pointed out via Word’s editing capabilities (e.g. squiggly blue or red underlined text)?
Content: 7 Points
Did you find an interesting project?  Did it come across that you yourself seemed interested in the project?
Did you inform the reader about the project so that you could discuss it intelligently with someone else?
Did you link the project to the organization’s mission, vision, and values?
Did you make assertions, such as “this project was a success”, or “this project is used as an example a to how NOT to run a project”.
Did you provide numbers – percentages, monetary amounts, resources used, etc., to make their point?  In particular, did you tie into the course content regarding NPV, IRR, Payback Period as suggested?  NOTE: If your project has intangible or hard-to-measure benefits (saving lives, protecting the environment, reducing hunger) you need to talk to that aspect and indicate why you cannot provide these financial figures.
References and resources: 1 Point
Did you provide at least 2 references to a business journal or scholarly source to make a connection to the principles of mission, vision, values, benefits realization, charter creation, or other project, program, or portfolio concept?
Other things to consider:
Did you add value from your own professional and/or personal experience
Did you make appropriate use of figures and tables in an appendix?  Don’t substitute quantity for quality here – one good, relevant, and meaningful small table is worth 100 randomly inserted graphs and charts.
Below are example files, not necessarily even the highest-scoring assignments, made available to you so you can see the approximate length, scope and appearance of successful submissions from the recent past. Use them for those purposes only.
Students ask about the required length of this assignment.  There is no specified length minimum or maximum, however to express this properly with enough background and to avoid writing a small novel, best practice seems to be about 4-5 pages of double-spaced 12-point Times New Roman font text. If you have many  or larger supporting tables, figures, etc., you can include them as an Appendix.  It is a good practice to put smaller relevant tables/figures in-line with the text to make it easier for your reader.

Discuss Dicks sporting goods stages of the Buyer Decision Process for this organization using the example of a target consumer.
and how they market to other businesses. Discuss how online shopping has changed in the business-to-business market using an example.

Let’s now try to do a simplest pivoting of marketing analytics row data.
Please find here a raw data file:
PivotTableExerciseDataFile.xlsx.Download PivotTableExerciseDataFile.xlsx.
Then try to create Pivot Table report (remember that pivot tables are actually interactive reports in Excel and also in PowerBI) similar to this PDF solution:
PivotTable-Solution.pdf
Actions
My Additional Hints: you will need to use 2 demographics as your Rows and Amount Spent, Impressions and Clicks as your Columns.
Pivot table data formatting should be similar to Excel VLOOKUP assignment’s one: Currency for Sum of Amount Spent and Number with commas as thousand separator for Sum of Impressions and Sum of Clicks .
Feel free to review again all Excel resources previously mentioned.
Submit Excel file (no PDF)
View Rubric

details your “top-down” and “bottom up” estimations of the size of the available Short Stay Rental Accomodation Services market in Australia and it’s key segments. 
Include a clear market definition. 
Explain how you made these estimates, any variation between estimates, and any significant insights you may have derived.  
If you make assumptions in your calculations in the above, please make sure you show/state these clearly. Cite all sources of secondary data.

5.2Delivering Customer Solutions Over Time
Comprehensive Final Exam
Complete the four essay questions. Support your position in APA format with in-text citations and references listed at the end of the essay. Use the resources provided throughout the course (under the readings, resources, and videos) rather than attempting any Google search. You may use the ERAU Hunt Library to add peer-reviewed journal articles for integrating constructs (i.e., Journal of Marketing Research – segmentation). 
Rule of Thumb: The essay questions are open-ended questions that require you to develop answers by fully explaining each marketing element’s context (constructs) and clearly describing the marketing aspects to deliver customer solutions. Each answer should be at least 200 words (500 words maximum). 
Citation format for assessment purposes: Use the following format (author, year, page number) for the course textbooks when inserting in-text citations in the essay. For example:
The Now Economy is service-dominant and runs on speed – digital technologies and immediacy (Weinstein, 2019, p.15). The internet has changed a route to speedy and cost-effective distribution for the airline industry (Shaw, 2011, p. 94).
Backup Strategy: Use alternate tools (MSWord) to back up your written work.
Time limit: There is a 3-hour time limit, and at the end of the 3-hours, the exam will close and be automatically submitted for grading. This will allow plenty of time to integrate in-text citations, your own words, and fully answer the essay questions. You will get a notification pop-up approximately 10 seconds before time expires. If you leave the exam for any reason, the timer will continue, and the exam will automatically submit when time is up. If you lose your Internet connection, you may reconnect and return to the exam where you left off as long as time has not expired. If you encounter technical difficulties, please contact your instructor.
Grading: Some types of exam questions (short answer, essay) are not automatically graded and will not be reflected immediately in your Grades area. You will see scores for multiple-choice questions right away but check back after your instructor has had a chance to grade the rest of the questions to see your final score. Please contact your instructor if you have any questions.

5.2Delivering Customer Solutions Over Time
Comprehensive Final Exam
Complete the four essay questions. Support your position in APA format with in-text citations and references listed at the end of the essay. Use the resources provided throughout the course (under the readings, resources, and videos) rather than attempting any Google search. You may use the ERAU Hunt Library to add peer-reviewed journal articles for integrating constructs (i.e., Journal of Marketing Research – segmentation). 
Rule of Thumb: The essay questions are open-ended questions that require you to develop answers by fully explaining each marketing element’s context (constructs) and clearly describing the marketing aspects to deliver customer solutions. Each answer should be at least 200 words (500 words maximum). 
Citation format for assessment purposes: Use the following format (author, year, page number) for the course textbooks when inserting in-text citations in the essay. For example:
The Now Economy is service-dominant and runs on speed – digital technologies and immediacy (Weinstein, 2019, p.15). The internet has changed a route to speedy and cost-effective distribution for the airline industry (Shaw, 2011, p. 94).
Backup Strategy: Use alternate tools (MSWord) to back up your written work.
Time limit: There is a 3-hour time limit, and at the end of the 3-hours, the exam will close and be automatically submitted for grading. This will allow plenty of time to integrate in-text citations, your own words, and fully answer the essay questions. You will get a notification pop-up approximately 10 seconds before time expires. If you leave the exam for any reason, the timer will continue, and the exam will automatically submit when time is up. If you lose your Internet connection, you may reconnect and return to the exam where you left off as long as time has not expired. If you encounter technical difficulties, please contact your instructor.
Grading: Some types of exam questions (short answer, essay) are not automatically graded and will not be reflected immediately in your Grades area. You will see scores for multiple-choice questions right away but check back after your instructor has had a chance to grade the rest of the questions to see your final score. Please contact your instructor if you have any questions.
Test is only given 180 minutes. I will have to actively give you the questions.

The organization is Tesco also you need to make a customer persona using the website called Canva and the theme is sustainability and environment for the digital marketing report Task 1: a report on how a chosen organization is utilizing digital marketing techniques and exploring how other organizations might also be adopting and applying various digital marketing techniques.
Task 2: a written presentation explaining the organization’s customer digital journey, the benefits of omni-channel experience, and responds to current digital trends.
Task 3: Building on your response to Tasks 1 and 2, develop a digital marketing plan and recommend digital metrics to inform senior managers about this plan. Details of each of these tasks are provided below. Please read them carefully. Theme : Sustainability and environment
Consumers are increasingly making conscious decisions with sustainability and the environment in mind. The question is whether these behavioural changes become permanent despite the economic uncertainty. Brands now have a unique opportunity to provide sustainable product innovations that support consumers with the decisions of purchasing in a more sustainable and ethical way. The SMT has asked you to develops a marketing pan that promotes your organization’s sustainable product offering. TASK 1: Digital Techniques
You are required to submit a written report, detailing the choice of an organization, the theme (below) that you will be addressing, and the application of digital marketing techniques used by both the chosen organization and by other organizations as a way of illustrating best practice. In line with the theme you have selected for this assessment, you are required to carry out the following:
(1a) Provide a background to your chosen organization, including: organization name and information (size of organization, range of products and services)
stakeholders – identify your organization’s main internal and
external stakeholders, with a brief explanation
a descriiption of the key customer segment
theme chosen and rationale for choice.
(1b) Illustrate a digital campaign or digital marketing activity from a competing organization and the content types that were used to engage customers.
(1c) Analyze TWO digital marketing channels for their effectiveness in reaching your customer segment, to give your organization a competitive advantage.
Task 2: Digital Enhancement
You have been asked by the senior management team (SMT) to give an internal written-presentation* about digital marketing in the next company-wide meeting.
(2a) Explain your organization’s customer journey, using relevant theory, and recommend digital touchpoints that will improve the customer experience.
(2b) Using appropriate theories or frameworks, explain the benefits of providing a co-ordinated and consistent customer journey across different channels.
(2c) Relevant to your chosen theme, identify TWO trends in customer behaviour’s and explain how your organization can effectively respond to these trends in a digital context.
* Students should copy-paste their slides as an image into a word document, and below each slide image, they should insert speaker notes. 18 slides can be divided among three tasks but the total number of slides should be 18. TASK 3: Plan
Building on your response to Tasks 1 and 2, and in line with your selected theme, you are required to carry out the following:
(3a) Develop a digital marketing plan. Your objectives and activities must be relevant to the chosen theme and address the trends identified in Task 2c. Your plan must include:
TWO objectives
Justification for your chosen objectives
a digital marketing mix that highlights the most relevant elements of the 7Ps
a descriiptive list of resources and dependencies that you require to implement the plan.
(3b) Recommend TWO digital metrics that you will share in future monthly company-wide meetings.
(3c) Provide TWO methods for how you would identify ‘leading indicators’ of social change and behavior. Submission guidelines: Font: 12px, Times
File type: doc or docx (no PDF or .pages)
Line spacing: 1.5 line
Max word count Task 1a: two sides of A4 paper (~ 550 to 750 words depending on line spacing and formatting you use)
Task 1b to 1c: 1200 words Task 2a to 2c: 18 slides* with speaker notes (maximum of 2000 words for speaker notes)
Task 3a to 3c: 1550 words * slides are not counted towards max word count. Slides should be copy-pasted as an image into the submission document.
reference list at the end Harvard referencing style and in text citation
the word count does not include the reference list please i have attached a pdf document that’s an example of how exactly the structure of the report should be .and also attached 2 pdf documents that will guide you on how to do the report and thank you very much and please try your hardest unfortunately i suffer from mental illness that’s why i wasn’t able to do this assignment and i need to get a high result in this assessment to be able to pass and make my family proud thank you very much

5.3Delivering Customer Solutions Over Time
Assignment: Video Presentation (Final)
Create a 5-minute video that briefly describes two models and applies them to a practical experience. Make sure you apply the Now Economy construct to create content for your marketing strategies that align with your current organization, your selected company, or your personal life.
Content should balance the practical content, scholarly content, applied models, and fun elements of marketing. Fun elements might include creating a new marketing logo, jingle, and value proposition for XYZ company. Be creative, well-organized, and clearly communicate your content to the target audience.
Create the videos in Canvas Studio or upload video files to Canvas Studio. Please review the detailed instructions and resources for Studio (ERAU). The video may be created using another tool (i.e., cell phone video) but must be uploaded within Canvas Studio. Please review the Media Hub, a multimedia resource guide (ERAU).