Category: Marketing

PLEASE READ THE INSTRUCTIONS AND THE RUBRIC ATTACHED TO THE DOCUMENT. The unit is marketing fundamentals and it is a business report

Read WGSN’s Trend Confirmations 2020Download WGSN’s Trend Confirmations 2020
Create an historical TREND CURVE of a chosen trend (at least 5 examples with and image for each example) – show past examples up to present, show how it gained or lost popularity over time
Write a short description for each example – describe what is important about the example at that point in time, if you are tracking a style trend, describe the style at that point in time
Write a paragraph on the same page, about how this trend has evolved over time – what caused it to peak or lose popularity?
Cite research references using the citation instructions (superscripted number with corresponding web link)
Clearly illustrate how your trend evolved over time with the chosen images – select images that visually describe the trend evolution
PREDICT – forecast where you think the trend will go next!

Research Case Study: Create a Marketing Plan – New Energy Drink
A marketing plan is a comprehensive document or blueprint that outlines a company’s advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description of the current marketing position of a business, a discussion of the target market and a description of the marketing mix that a business will use to achieve their marketing goals. A marketing plan has a formal structure, but can be used as a formal or informal document which makes it very flexible. It contains some historical data, future predictions, and methods or strategies to achieve the marketing objectives. Marketing plans start with the identification of customer needs through a market research and how the business can satisfy these needs while generating an acceptable level of return. This includes processes such as market situation analysis, action programs, budgets, sales forecasts, strategies and projected financial statements. A marketing plan can also be described as a technique that helps a business to decide on the best use of its resources to achieve corporate objectives. It also contains an analysis of the strengths and weaknesses of a company, its organization and its products.
Using the information from the text chapters, online resources and the sample marketing plan outline, design a marketing plan for a new Energy Drink that you are planning to launch.
Important to remember 
complete a minimum 5 page paper (plus one page for citations) in Microsoft Word
 formatted using the Marketing Plan outline below as a template.
• Be sure to incorporate terms and methodology from Chapters studies and use appropriate citations within the body of your work from the text and outside research.
• Your thoughts should be integrated into the body of the paper with correct formatting, paragraphs.
• You MUST supplement with outside research material and you must cite your sources appropriately.
Use the following template for your marketing plan or find one you prefer online:
The Marketing Plan – An Outline
Submission 
Submit your response via the assignment drop box within the Canvas course website
Please write your paper in the MLA format (12 point font, double spaced, 1” margins, no title page) – it should be at least 5 pages long plus a Works Cited page (6 pages minimum) As part of your research, you may refer to the course material for supporting evidence, but you must also use at least three credible, outside sources and cite them using MLA format as well.
GRADING
Summary                                                                                  20 POINTS
Course Concepts Incorporated                                              40 POINTS
Key Marketing areas addressed                                             40 POINTS
Outside research incorporated                                              30 POINTS
Correct MLA Formatting
spelling/grammar/reference                                                   20 POINTS
TOTAL                                                                                           150 POINTS

You are to submit a paper discussing the importance of strategic decision-making by management regarding the organizational change. Include in the discussion the effect of organizational structure on the change process. 
The paper should be in APA format,Links to an external site. Times New Roman 12-point font, and double-spaced. The paper should be 2-3 pages not including the title page and reference page. 
Resources:
Change Leadership: The role of emotional intelligence.Links to an external site. Mohammed Issah, September 2018.
The Quality of Decision-Making Process relating to organizational effectiveness.Links to an external site. Oriana Neglulescu and Elena Soval, January 2014. 

Only need 1 credible source. The post only has to be 250 words. I appreciate any help you can provide. 

Companies try to forge a marketing channel, a set of
interdependent organizations involved in the process of making a product or
service available for use or consumption by the consumer or business user.
Information, promotion, contact, matching, and negotiation help to complete
transactions. Physical distribution, financing, and risk taking help to fulfill
the completed transactions. Explain why companies use marketing channels and
discuss the functions these channels perform.Make sure you provide substantive graduate level answers,
emulating the practice questions provided in the Assignments. Please use
adequate, credible and reliable APA source citations to support your
work. Review the guidelines file provided to
ensure all requirements are met. Also used the Rubic and template as the guide to product this paper.  You must use all sources provided but you can one of your choce. 

Identify the Target Market for the product or service you have selected for your Marketing Plan project.
Use at least 3 sources to assess the target market in terms of demographic, geographic, and/or psychographic data. Your analysis should describe usage characteristics and/or current or anticipated needs for your product or service.
Use MS Word to present your findings in 1-2 pages. (600 – 800 words)
You must use at least 3 sources for your Target Market analysis. Use APA style to cite your sources.

For your final project, you will assume the role of an account executive with a small marketing firm that specializes in digital advertising campaigns. You have been asked to develop a digital strategy for a client who wants to develop a forward-thinking digital campaign that leverages key learnings from past campaigns. The proposed strategy should be based on the client’s campaign goals, budget, and timelines, as well as the lessons learned from the previous campaign.
The campaign proposal will include an overview of the campaign, including an executive summary, channel selection and rationale, a SWOT analysis, and evaluation methodology. Other components include a content plan, media plan, and recommendations for campaign enhancements.
To effectively address the required critical elements, you will use the information from the Client Packet. You will also use the Campaign Toolkit, which includes templates and other resources to use when developing the campaign proposal.
The proposal will demonstrate your knowledge of digital channels and related marketing strategies, including their pros and cons, methods of evaluation, and legal and ethical risks and considerations.

Using the resources describing Conscious Capitalism and fair trade, how does fair trade support the philosophy and practices of Conscious Capitalism? What are the challenges to implementation of fair trade in the developing world? What adjustments in product development would you have made in the simulation to overcome these challenges? How would these adjustments affect your global growth strategies?

Pleas see document “01 Instructions for Individual assignment.docx” (4 pages) for instructions. And please get back if anything is unclear or if further input is needed. 🙂