Category: Marketing

Here are the preliminary results.   I have embedded comments to help you understand them.   Please review with your group.  
Within your group, you must identify hypotheses (minimum of three), you wish to test.  You will forward these to me, and I will run the results.  Hypotheses must examine two or more variables.  These should be based upon theory.   For example, you may want to examine what data respondents are willing to provide by gender.  Are there differences between men and women?  These are the two largest categories for gender. 

This research must present an examination of the
benefits, obstacles, and best practices of integrating AI in SEO strategy. It must contain the following chapters:
Table of Contents
Chapter 1: Introduction
1.1 Introduction to Search Engine Optimization (SEO)
1.2 Introduction to Artificial Intelligence • 1.2.1 Overview of Artificial Intelligence
• Introduce the broad scope of artificial intelligence, encompassing technologies such as machine learning, natural language processing, and more.
• 1.2.2 Current Integration of AI in SEO
• 1.3.1 AI Tools for SEO
• Detail the AI tools currently enhancing SEO strategies, including automated content creation, AI-driven keyword optimization, and predictive analytics.
• 1.3.2 Practical Applications and Case Studies
• Present case studies and examples where AI tools have been effectively implemented in SEO to improve outcomes and efficiency.
1.4 Research Landscape and Contributions
• 1.4.1 Key Contributions from Academia and Industry
• Review significant academic research, white papers, and industry insights into the application of AI in SEO.
• 1.4.2 Dominant Themes and Research Trends
• Identify prevalent themes and trends in the existing research, including commonly used methodologies and principal findings.
1.5 Identification of Research Gaps
• 1.5.1 Areas Lacking in AI and SEO Research
• Highlight specific areas within SEO that lack extensive research concerning AI applications.
• 1.5.2 Critique of Current Research Limitations
• Analyze the limitations and shortcomings in current studies, including methodological flaws or conceptual gaps.
1.6 Unanswered Questions and Future Research Directions
• 1.6.1 Prospects for Advancing AI in SEO
• Discuss potential applications of emerging AI technologies that could further revolutionize SEO practices.
• 1.6.2 Theoretical and Practical Challenges Remaining
• Outline significant unanswered theoretical questions and practical challenges that Chapter 2: Theoretical Framework
2.1 Overview of AI in Digital Marketing
• 2.1.1 Definition and Scope of AI
• 2.1.2 Evolution of AI in Marketing
• 2.1.3 Key Technologies: Machine Learning, Natural Language Processing, Predictive Analytics
2.2 The Role of AI in Search Engine Optimization
• 2.2.1 Understanding SEO Basics
• 2.2.2 Integration of AI in SEO Practices
• 2.2.3 Case Examples of AI-enhanced SEO
2.3 Benefits of AI in SEO
• 2.3.1 Efficiency in Content Creation and its promotion • 2.3.2 Enhanced User Experience and Personalization
• 2.3.3 Predictive Analytics in SEO Strategy
2.4 Challenges and Ethical Considerations
• 2.4.1 Data Privacy and Security
• 2.4.2 Accuracy and Dependence on AI
• 2.4.3 Ethical Implications of AI in Digital Marketing
2.5 Theoretical Models and Concepts
• 2.5.1 Theories of Technology Adoption
• 2.5.2 Models of Consumer Behavior Online
• 2.5.3 Frameworks for Evaluating Technology Efficacy. 
Also, the paper must contain minimum 17 sources. All these sources must be accessible and free, so any person can read these references on Google scholar. 

You must prepare a report of 4000 words containing an analysis of a specific activity, operation, policy, or practice revealed or experienced during the internship, along with an analysis and explanation of why it is especially effective OR why it is not effective and suggestions for capitalizing on that strength or improving upon that deficiency.  In doing this, you must combine theoretical and practical knowledge — remember, what you are doing here is clearly and directly applying concepts and theories that you have learned during your studies at Hult, along with germane information from your own research (using academic reference sources) as appropriate, to facilitate a detailed analysis and to support your recommendations.
This work product could be based on a report/research project about the problem/opportunity that you wrote during the internship. Alternatively, you can analyze the focal activity, operation, policy, or practice(s) on your own.
Grading Criteria (What constitutes a good assignment?):
Clear evidence of both practical knowledge and concepts and theories from the BBA program being applied (responsibilities vs CLO);
Critical analysis of the specific topic/issue;
Well-supported recommendations.
This is a report I wrote, I need it to be fixed wherever it is needed, and to look professional. I need it to have a low percentage of AI and plagiarism. 
The in-text citations have to be fixed and references have to be added. 
Also table of content has to be added. 

Information and communication technologies provide a tremendous tool for spreading awareness and highlighting issues that may not be adequately represented in the mainstream media. Hashtag activism, in particular, is concerned with driving social media traffic to bring awareness to a cause. Review this article for a few examples: https://marketing.twitter.com/en/success-stories/cause-marketing-on-twitter
Create a cause-oriented hashtag campaign and use your online voice for good. Follow this process for your post information:
Select a cause important to you
Plan your messaging and decide which hashtag to use
Create social media posts in Canva.com to promote your hashtag campaign (Go to Canva.com/Templates/Social Media/Twitter Posts)
Provide an image of the X post you created here with a one paragraph overview

I have already done this assignment and got a 0 on it because the brief wasnt understood. I have attached the report. It says its a group report but its individual. please read the brief attached. The company name is ‘Guide’ Website: https://www.guide-ae.com/
There is a Example for this assessment attached to this email. NO AI OR PLAGIARISM ALLOWED.
AT LEAST 10 ACADEMIC REFERENCES. Please read the brief and examples carefully before confirming.

THE ROAST COFFEEHOUSE in the Aksarben Village area closed to University
Address for the shop: 1904 S 67th St, Omaha, NE 68106
Website: https://www.ahillofbeans.com/
Instagram: https://www.instagram.com/a_hill_of_beans/
Facebook: https://www.facebook.com/TheBeansOmaha/
PART 1:
Gather the background information about the industry of this business. This industry analysis should include:
description of the industry: Extensively search information about the industry from various sources. Provide an extensive discussion of the products produced by the industry and its impacts on the economy and society.
size of the national/local industry: Investigate the size of the industry on a national and local scale. Describe the primary target market(s) for the products produced by the industry and the size of the market(s).
listing of local competitors: Provide a listing of local competitors. Explain the criteria used to create the listing.
challenges facing the industry: Explain the various challenges facing the industry from the perspective of the external component of a SWOT analysis.
opportunities and future growth potential of the industry: Explain the various opportunities and future growth enjoyed by the industry from the perspective of the external component of a SWOT analysis.
information sources (e.g. citations) for investigating the industry/specific business: Provide a listing of information sources for this assignment. This may include journal articles, websites (include the address), trade publications, etc.
Please provide a minimum of 500 words for this documentation.
PART 2:
For this part, evaluate the secondary data available from various sources. Data source evaluations should include:
secondary data source name and website/location of data/information: Provide the secondary data source name. Include a bibliographical reference to the source website, journal citation, trade industry information, data set, or other publication type.
data collectors (e.g., publishers) and rationale for collecting the data/information:Discover who published the materials you have reviewed. Provide possible rationale for collecting and distributing the information. Do this for each of your reviewed sources.
data collection period: Determine the period of time that the information from the source was generated. Do this for each of your reviewed sources.
description of the collection’s contents: Provide a detailed description of the information from the reviewed source. Do this for each of your reviewed sources.
explanation of the how the data collection may be used in the project: Explain how the information from this source can be used for your group’s marketing research process. Do this for each of your reviewed sources.
Please provide a minimum of 500 – 750 words; evaluate at least 4 sources.
The document ‘Collect New and Existing Data, aka Part 2 [individual assignment] Guidance.docx’ may be helpful.
PART 3:
Create surveys to collect data for THE ROAST COFFEEHOUSE; try to collect data from survey participants in the identified target market:
describe the target market used for survey collection: Fully describe the target market chosen for survey distribution. Explain why the target market was selected and how it satisfies the client’s needs.
provide details about survey distribution and collection methods: Discuss the survey distribution method(s) that will be used to reach the target market. Explain why the method(s) were selected.

As you use the rubric as guide (template) to your case analysis please address (answer) the following case question (issues) below as an integral part of your case analysis:
1. What could be an appropriate marketing mix (the 4 Ps) that can derived from the research? Explain.  What are the managerial implications of the results that can help Manan Shah design the marketing program? Explain.
Additional Instructions
Only answer the question above. I also need thie question summarized. Please submit your completed work as one document on canvas in a Word document or pdf document. Your paper should have an Executive Summary.  The format and length of your completed work should be as follows: 12 font size, typed, plain texts, single-spaced, and 5-7 pages limit excluding the executive summary.  Your analysis should be based solely on the facts, information and data given in the case only.  Do not research the case or use research information to answer or respond to the case requirements. The Executive Summary should be not less than a half-page and not more than one page. Please present your work in paragraph form. DO NOT submit your work in outline form.  A paper submitted in outline form WILL NOT be accepted and a ZERO grade will be assigned to the paper.
* 4 Ps=Product, Price, Place, and Promotion.

Competencies
In this project, you will demonstrate your mastery of the following competencies:
Utilize information from industry and scholarly sources to inform problem solving and decision making
Analyze quantitative and qualitative data to solve problems and make decisions that impact organizations and their
stakeholders
Communicate professionally to diverse internal and external audiences
Scenario
Your presentation to the leadership panel of your company was well received. Now you must create a presentation for a wider audience—stakeholders from inside and outside the company—and include your decisions and recommendations, which were approved by the leadership panel. Remember that your presentation must convey professionalism and be visually appealing as well as informative.
Directions
Create a presentation of your research and data findings from Project Two including your decision and rationale.
Construct a professional business presentation for internal and external stakeholders.
Identify your key message to both internal and external stakeholders.
Illustrate your key points using visualizations.
Tell your story.
Specifically include the following in your presentation:
Communicate your decision about diversification based on your analysis of the data and research.
Use visualizations to tell the story of the (quantitative and qualitative) data.
Determine the likelihood of success based on the data and research collected.
Discuss the impact that moving to the new industry will have on the organization and its internal and external stakeholders.
Detail your recommendations for moving forward.
Summarize findings of the research performed.
Include research conclusions and reasoning.
Describe the rationale behind your recommendations.
What to Submit
To complete this project, you must submit a Powerpoint presentation of 10 to 15 slides including speaker notes. Sources should be cited according to APA style.

In this module, you reviewed many of the different factors that
influence the pricing process. One aspect of the pricing process is the
brand image and the brand equity related to the product (discussed in
previous modules). Explain how these two items may influence the price
you can establish for your product as it relates to your Team Project
Product. Support your answer with additional outside materials (apart
from the text). Read the attached document and answer the following questions:
What
do you think your brand image is in terms of quality and value to your
consumer?  Are you high-end, low-end or in-between?  Explain as it
relates to your major competitor.
Given
the image you want to project and where you are in the Product Life
Cycle (studied in previous modules), what type of pricing scheme do you
think you should use (e.g., prestige pricing, penetration pricing,
skimming pricing, bundle pricing, odd-even, value, etc.)? Why will this
scheme work best for your target market?
What do you think your final price might be for this product?  Provide a realistic range and discuss why.
Cite and list sources to support your comments using APA format.
ENSURE you CITE the following text 3 TIMES in the discussion post:
Peter, J. Paul and Donnelly Jr., James H. (2019). A preface to marketing management (15th
ed.). McGraw-Hill Education, New York, NY. 9781260151619:

The purpose of this assignment is to make adjustments to the financial statements based on new transactions as well as describing various financial reports.
Refer to the Excel spreadsheet, “Company Overview Template,” for the instructions and details to complete this assignment. Name your Excel file LastnameFirstinitial.T1 and submit the file to your instructor.