Category: Marketing

Only need 1 credible source. The post only has to be 250 words. I appreciate any help you can provide. 

Companies try to forge a marketing channel, a set of
interdependent organizations involved in the process of making a product or
service available for use or consumption by the consumer or business user.
Information, promotion, contact, matching, and negotiation help to complete
transactions. Physical distribution, financing, and risk taking help to fulfill
the completed transactions. Explain why companies use marketing channels and
discuss the functions these channels perform.Make sure you provide substantive graduate level answers,
emulating the practice questions provided in the Assignments. Please use
adequate, credible and reliable APA source citations to support your
work. Review the guidelines file provided to
ensure all requirements are met. Also used the Rubic and template as the guide to product this paper.  You must use all sources provided but you can one of your choce. 

Identify the Target Market for the product or service you have selected for your Marketing Plan project.
Use at least 3 sources to assess the target market in terms of demographic, geographic, and/or psychographic data. Your analysis should describe usage characteristics and/or current or anticipated needs for your product or service.
Use MS Word to present your findings in 1-2 pages. (600 – 800 words)
You must use at least 3 sources for your Target Market analysis. Use APA style to cite your sources.

For your final project, you will assume the role of an account executive with a small marketing firm that specializes in digital advertising campaigns. You have been asked to develop a digital strategy for a client who wants to develop a forward-thinking digital campaign that leverages key learnings from past campaigns. The proposed strategy should be based on the client’s campaign goals, budget, and timelines, as well as the lessons learned from the previous campaign.
The campaign proposal will include an overview of the campaign, including an executive summary, channel selection and rationale, a SWOT analysis, and evaluation methodology. Other components include a content plan, media plan, and recommendations for campaign enhancements.
To effectively address the required critical elements, you will use the information from the Client Packet. You will also use the Campaign Toolkit, which includes templates and other resources to use when developing the campaign proposal.
The proposal will demonstrate your knowledge of digital channels and related marketing strategies, including their pros and cons, methods of evaluation, and legal and ethical risks and considerations.

Using the resources describing Conscious Capitalism and fair trade, how does fair trade support the philosophy and practices of Conscious Capitalism? What are the challenges to implementation of fair trade in the developing world? What adjustments in product development would you have made in the simulation to overcome these challenges? How would these adjustments affect your global growth strategies?

Pleas see document “01 Instructions for Individual assignment.docx” (4 pages) for instructions. And please get back if anything is unclear or if further input is needed. 🙂

Writing A Press Release
You are going to write a press release for a company of your choice. It can even be for your own future
company. NOTE: It has to be new, never-released information. The whole purpose of this assignment is
your ability to create a captivating Press Release that Editors will find intriguing enough to then write
about it in press.
Review notes on the lecture and read through Chapter 15 “Public Relations Writing,” pages 317-331 and
page 335 on the “Importance of Editing” for a thorough understanding on the components of a Press
Release.
Full Press Release – Using the correct formatting, you should consider:
• Give email & phone for contact
• Use date and dateline (city & state)
• Use third person
• First paragraph: Who, What, When, Where and Why
• Headline that summarizes the main point(s)
• Never more than 2 pages (400 – 500 words)
• Include a boiler plate
• Past tense for quotes
• Precise, concise & objective
• Image(s) (ex. https://www.ifaparis.com/media/news/2016/alumna-karen-topacio-participate-tokyo-fashion-week)
• A-Ha Moment
IMPORTANT NOTES Distinguish news that is worthy of a Press Release
●Give you an opportunity to practice writing for media
●Research examples of press releases and the response/circulation of the news thereafter
●Observe what components of a Press Release are carbon-copied and what elements
companies add and/or omit
●Inspire you with ideas for your future company as you are your best PR

Introduction Activity
Required Attendance
Completion of this introduction discussion is required in order to verify your attendance in this course. Learning Outcomes
Introduce yourself to your peers and instructor. Identify three business sectors of interest. Use Bureau of Labor Statistics (BLS) to identify possible areas.
Look for common ground between students.
Instructions
First create a collage of pictures that represents yourself. Create one power point slide to do this. You can choose anything, hopefully things that are important to you … your interests, where you live now or in the past, favorite foods, pets, favorite sports teams, favorite websites, your major, etc. similar to the one I developed in my own introduction.
Within the collage insert a text box and write at least three (3) business sectors that you have interest in: say automotive, construction, or retail for example. If you are interested in technology, be specific as to the application you are interested in: such as energy technology, gaming technology, technology and agriculture etc. Upload your ppt slide as Part 1 due by Sunday January 28.
Monday January 29 in class we will team up in small groups of 3. You will use 1 minute to explain your collage to your classmates and they in turn will do the same. Afterwards you all will look for similarities between the collages within your small group. Try to find as many similarities as possible. You will have to be present in class with your collage (on your phone or laptop) to get full credit for this assignment. See Power Point attachment for Assignment details and website references
Collage Intro Detail Spring 2024.pptx

Write a short report illustrating an example of a project undertaken by a company, municipality, or non-profit organization demonstrating how this project links to the organization’s mission, vision, and values. If possible, show the numerical rationale (NPV, IRR, Payback Period) used as a rationale.
Need Help?
If you have any questions or comments regarding this assignment, please contact your facilitator or instructor via the discussion boards or directly via email.
Instructions on how to access and upload assignments are available via the Technical Support link in the left-hand course menu.
NOTE 1: An article from PM Journal, which is case study of a project to harmonize practices for the use of IV pumps at a Canadian healthcare center, is available to you through Library Course Reserves (please follow the instructions to search for the MET AD642 O1 readings list). Although not in the format of Assignment 1, it does contain an example of a project charter, which may be valuable as guidance for your team project, and it does show how the project connects with the overarching mission of the healthcare center.
How this will be graded:
Structure, Organization, Ease of reading, Grammar: 2 Points
Did you write this to be easy to read?  For example, have you avoided huge blocks of text with no headers? Did you use (sparingly but where needed) highlighting (bold, underline, italic text)?
Did you follow the structure of the sample Assignment 1?
Did you follow the advice given in the lectures and From Your Instructor about the format?
Did you follow rules of English grammar, spelling, and syntax?  Did you fix errors pointed out via Word’s editing capabilities (e.g. squiggly blue or red underlined text)?
Content: 7 Points
Did you find an interesting project?  Did it come across that you yourself seemed interested in the project?
Did you inform the reader about the project so that you could discuss it intelligently with someone else?
Did you link the project to the organization’s mission, vision, and values?
Did you make assertions, such as “this project was a success”, or “this project is used as an example a to how NOT to run a project”.
Did you provide numbers – percentages, monetary amounts, resources used, etc., to make their point?  In particular, did you tie into the course content regarding NPV, IRR, Payback Period as suggested?  NOTE: If your project has intangible or hard-to-measure benefits (saving lives, protecting the environment, reducing hunger) you need to talk to that aspect and indicate why you cannot provide these financial figures.
References and resources: 1 Point
Did you provide at least 2 references to a business journal or scholarly source to make a connection to the principles of mission, vision, values, benefits realization, charter creation, or other project, program, or portfolio concept?
Other things to consider:
Did you add value from your own professional and/or personal experience
Did you make appropriate use of figures and tables in an appendix?  Don’t substitute quantity for quality here – one good, relevant, and meaningful small table is worth 100 randomly inserted graphs and charts.
Below are example files, not necessarily even the highest-scoring assignments, made available to you so you can see the approximate length, scope and appearance of successful submissions from the recent past. Use them for those purposes only.
Students ask about the required length of this assignment.  There is no specified length minimum or maximum, however to express this properly with enough background and to avoid writing a small novel, best practice seems to be about 4-5 pages of double-spaced 12-point Times New Roman font text. If you have many  or larger supporting tables, figures, etc., you can include them as an Appendix.  It is a good practice to put smaller relevant tables/figures in-line with the text to make it easier for your reader.

Discuss Dicks sporting goods stages of the Buyer Decision Process for this organization using the example of a target consumer.
and how they market to other businesses. Discuss how online shopping has changed in the business-to-business market using an example.