Category: Marketing

this project is intended to bridge academic and real-world marketing.
You will list two ideas in each paper.  So, on each of the two pages, write:
1- Which chapter are you writing about?  Write the chapter at the top of the page.
2- How do the concepts in the chapter apply to your client’s business / current situation?
3- How do you propose the company address this?  
Only some of your recommendations will contain deliverables (you should have a minimum of two strong deliverables; these can be in any of the papers and could be two in the same paper).  Attach all deliverables to the papers in which you cover them.  

4Ps (product, place, price, and promotion) as you complete a marketing plan and sales strategy. This is 4 individual papers of 4 pages that build upon reach other. Instructions for each paper assessment has been attached.

Complete the “Marketing Plan Analysis – Consumer Behavior” resource and submit it to the digital classroom.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are not required to submit this assignment to LopesWrite.

hi so open the mp final report instructions and see what you have to do i already did the part 1 of this as given makreting plan edited doc and on the template i want all combined as you will see just open the template and complete the assignment

This assignment is intended to get you to analyze designs and how they can be improved through the application of human factors principles.
1. Designs: I’d like you to take photographs of 6 designs: one really good design and five designs that contain problems from a human factors perspective. For each of those designs, on a separate sheet of paper, provide the photo at the top and identify the design that you are analyzing. At the upper right corner of each page please place your name and make sure you label which of the six designs is your “Good” design.
2. Analysis: The basic task is the same for the good design and problem designs: There will be two paragraphs for this section for each:
a. The first paragraph will generally describe all the qualities about what is good (for the good design) or problematic (for the bad designs). Think about it this way: How would the average person on the street describe the design?
b. In the second paragraph, describe what those qualities are in human factors terms. These may be issues with visibility, controls, displays, issues with information, feedback, mappings between functions and controls, potential for error, and other concepts we discuss in class. Make sure you tie your issues in with specific terms and concepts we talk about in class. In other words, don’t just say “this device is easy to use” or “this device is hard to use.” While usability is a concept we will talk about in class, the description is not very specific, and doesn’t tie the design to the specific concept from class (“usability”). Make sure you describe the qualities so that it is clear to me what you are talking about and identify which of the designs is your “Good” design. (5 points)
3. Solutions: Then at the bottom of the page, provide a third paragraph that indicates a summary of how the design could be improved. Don’t just say “The design is great – I wouldn’t fix anything!” or “I’d fix the problems listed in part 2”. Be specific. (3 points)
4. Style: Make sure you use proper grammar, spelling, punctuation, and write in complete sentences. (2 points)
5. Cheating and Plagiarism: Shoot your own photographs. Do not take pictures off the internet. You are expected to do your own work.
6. Overall the paper should have:
a. Six unique designs (ie: don’t turn in 6 analysis of cars, or 6 devices with a single control)
b. The clarity of the photographs.
c. The completeness of the benefits (good design)/problems (bad designs) identified.
d. The creativity in identifying new improvements to the design.
e. Most important: How well you tie the problems and solutions to terms and concepts.
Comments from Customer
**Good Design:**
1. **Remote Control:** Easy to read and clear.
**Design Flaws:**
1. **Window Blinds:** are difficult to use, you have to pull it to the side to close it which takes a lot of time because most of the time it doesn’t close properly so i have to use my hands to pull it down.
2. **Kettle:** The water level is not visible.
3. **Light Switch:** It has a strange design where you push down to turn off and push up to turn on the light.
4. **Clothes Hanger:** The shape causes clothes to slip off easily.
5. **Kitchen Cabinets:** Due to their placement, they are hard to reach and I never use them. Discipline: Human factor

Research Paper
In this assignment, you will choose one of the following pairs of companies to compare, contrast, and perform an overall analysis of across each of the main areas of consumer behavior we have covered in this class. A satisfactory paper will be completed in a minimum of 2,000 words (no maximum). The paper format should be double-spaced and use a professional 12pt font. Include citations when appropriate (websites, news articles).
Companies:
Walmart vs. Target
Toyota vs. BMW
Old Navy vs. Calvin Klein
Spirit vs. American Airlines
Apple vs. Samsung
Aldi vs. Whole Foods
Maybelline vs. MAC
Taco Bell vs. Chipotle
Xbox vs. Nintendo
TikTok vs. YouTube
NFL vs. NBA
Trojan vs. Durex
Comcast vs. AT&T
Hilton vs. Holiday Inn
Verizon vs. T-Mobile
Your paper should address the following:
An introduction of the companies and the primary products they sell.
A comparative analysis of the different consumer behavior theories as discussed in the course. Note: You may not find information on every single one these topics. You are, however, expected to provide a thorough analysis of the information available to you.
What is each company’s target demographics and market segmentation strategies?
What is each company’s niche in current popular culture?
How does each company handle responses to consumer feedback and complaints?
What corporate social responsibility initiatives are each company involved in?
What efforts towards sustainability has each company made?
How does each company utilize sensory marketing in the buying process?
How does each company motivate consumers to buy and get involved in the purchasing process?
How does each company tap into the self-esteem, self-consciousness, and self-image of consumers?
Do these companies emphasize gender roles in their marketing campaigns?
What is each company’s brand personality?
How does each company use psychographics?
What are the companies’ core values and ethical codes?
How does the company use different sources to reach their target markets?
How does each company use e-commerce?
What is the in-store atmosphere of each company?
Does either company engage in B2B marketing/selling?
How does each company ensure that consumers are informed about their products?
How does each company utilize social media platforms? Do they use influencers?
How do these companies compete in the global market? Do they market differently in different countries or subcultures?
How has each company shown innovation in their respective marketplaces?
How has each company responded to the COVID-19 pandemic and ensured customer safety?
An opinion-based conclusion on which company best considers the behaviors of their consumers when engaging in marketing campaigns and strategies.

Provide constructive feedback from discussion posts attached. 
Minimum 100 words for each post
No sources required

Read the book “How Successful People Lead: Taking Your Influence to the Next
Level” by Maxwell, J.C. Complete a reflection paper about the book. A
reflection paper is not a book report, a summary, or a synopsis of the book. A reflection paper
requires you to state your thoughts and opinions on a topic then support them with facts,
observations, personal experiences, etc. That is what these assignments are; students must read
each book and write papers providing their thoughts and opinions about them. For example, a
student could write about how something in one of the books relates to their personal life, how it
could be helpful in their future career, how they agree or disagree with concepts from the book
because they have encountered them in their personal life, etc.
The reflection papers should be between 3 and 5 pages, double spaced, in Times New Roman,
12pt Font. You will not be penalized for writing more than 5 pages, but will be penalized for
submitting a paper under 3 full pages in length. The reduction in points for not adhering to the
above guidelines is at the sole discretion of the instructor.
Each reflection paper is to be completed individually and will be subject to an anti-plagiarism
check through TURNITIN.  

Please submit your draft 1. It should include the first 3 bullet points from the Project Expectation Document. 
• Company background (300 words)
• Industry Trends (300 words)
• Major Players in the market (5 players; 500 words)

As you use the rubric as guide (template) to your case analysis please address (answer) the following case question (issues) below as an integral part of your case analysis:
1. What could be an appropriate marketing mix (the 4 Ps) that can derived from the research? Explain.  What are the managerial implications of the results that can help Manan Shah design the marketing program? Explain.
Additional Instructions
Only answer the question above. I also need thie question summarized. Please submit your completed work as one document on canvas in a Word document or pdf document. Your paper should have an Executive Summary.  The format and length of your completed work should be as follows: 12 font size, typed, plain texts, single-spaced, and 5-7 pages limit excluding the executive summary.  Your analysis should be based solely on the facts, information and data given in the case only.  Do not research the case or use research information to answer or respond to the case requirements. The Executive Summary should be not less than a half-page and not more than one page. Please present your work in paragraph form. DO NOT submit your work in outline form.  A paper submitted in outline form WILL NOT be accepted and a ZERO grade will be assigned to the paper.
* 4 Ps=Product, Price, Place, and Promotion.