Category: Marketing

I have already done this assignment and got a 0 on it because the brief wasnt understood. I have attached the report. It says its a group report but its individual. please read the brief attached. The company name is ‘Guide’ Website: https://www.guide-ae.com/
There is a Example for this assessment attached to this email. NO AI OR PLAGIARISM ALLOWED.
AT LEAST 10 ACADEMIC REFERENCES. Please read the brief and examples carefully before confirming.

THE ROAST COFFEEHOUSE in the Aksarben Village area closed to University
Address for the shop: 1904 S 67th St, Omaha, NE 68106
Website: https://www.ahillofbeans.com/
Instagram: https://www.instagram.com/a_hill_of_beans/
Facebook: https://www.facebook.com/TheBeansOmaha/
PART 1:
Gather the background information about the industry of this business. This industry analysis should include:
description of the industry: Extensively search information about the industry from various sources. Provide an extensive discussion of the products produced by the industry and its impacts on the economy and society.
size of the national/local industry: Investigate the size of the industry on a national and local scale. Describe the primary target market(s) for the products produced by the industry and the size of the market(s).
listing of local competitors: Provide a listing of local competitors. Explain the criteria used to create the listing.
challenges facing the industry: Explain the various challenges facing the industry from the perspective of the external component of a SWOT analysis.
opportunities and future growth potential of the industry: Explain the various opportunities and future growth enjoyed by the industry from the perspective of the external component of a SWOT analysis.
information sources (e.g. citations) for investigating the industry/specific business: Provide a listing of information sources for this assignment. This may include journal articles, websites (include the address), trade publications, etc.
Please provide a minimum of 500 words for this documentation.
PART 2:
For this part, evaluate the secondary data available from various sources. Data source evaluations should include:
secondary data source name and website/location of data/information: Provide the secondary data source name. Include a bibliographical reference to the source website, journal citation, trade industry information, data set, or other publication type.
data collectors (e.g., publishers) and rationale for collecting the data/information:Discover who published the materials you have reviewed. Provide possible rationale for collecting and distributing the information. Do this for each of your reviewed sources.
data collection period: Determine the period of time that the information from the source was generated. Do this for each of your reviewed sources.
description of the collection’s contents: Provide a detailed description of the information from the reviewed source. Do this for each of your reviewed sources.
explanation of the how the data collection may be used in the project: Explain how the information from this source can be used for your group’s marketing research process. Do this for each of your reviewed sources.
Please provide a minimum of 500 – 750 words; evaluate at least 4 sources.
The document ‘Collect New and Existing Data, aka Part 2 [individual assignment] Guidance.docx’ may be helpful.
PART 3:
Create surveys to collect data for THE ROAST COFFEEHOUSE; try to collect data from survey participants in the identified target market:
describe the target market used for survey collection: Fully describe the target market chosen for survey distribution. Explain why the target market was selected and how it satisfies the client’s needs.
provide details about survey distribution and collection methods: Discuss the survey distribution method(s) that will be used to reach the target market. Explain why the method(s) were selected.

As you use the rubric as guide (template) to your case analysis please address (answer) the following case question (issues) below as an integral part of your case analysis:
1. What could be an appropriate marketing mix (the 4 Ps) that can derived from the research? Explain.  What are the managerial implications of the results that can help Manan Shah design the marketing program? Explain.
Additional Instructions
Only answer the question above. I also need thie question summarized. Please submit your completed work as one document on canvas in a Word document or pdf document. Your paper should have an Executive Summary.  The format and length of your completed work should be as follows: 12 font size, typed, plain texts, single-spaced, and 5-7 pages limit excluding the executive summary.  Your analysis should be based solely on the facts, information and data given in the case only.  Do not research the case or use research information to answer or respond to the case requirements. The Executive Summary should be not less than a half-page and not more than one page. Please present your work in paragraph form. DO NOT submit your work in outline form.  A paper submitted in outline form WILL NOT be accepted and a ZERO grade will be assigned to the paper.
* 4 Ps=Product, Price, Place, and Promotion.

Competencies
In this project, you will demonstrate your mastery of the following competencies:
Utilize information from industry and scholarly sources to inform problem solving and decision making
Analyze quantitative and qualitative data to solve problems and make decisions that impact organizations and their
stakeholders
Communicate professionally to diverse internal and external audiences
Scenario
Your presentation to the leadership panel of your company was well received. Now you must create a presentation for a wider audience—stakeholders from inside and outside the company—and include your decisions and recommendations, which were approved by the leadership panel. Remember that your presentation must convey professionalism and be visually appealing as well as informative.
Directions
Create a presentation of your research and data findings from Project Two including your decision and rationale.
Construct a professional business presentation for internal and external stakeholders.
Identify your key message to both internal and external stakeholders.
Illustrate your key points using visualizations.
Tell your story.
Specifically include the following in your presentation:
Communicate your decision about diversification based on your analysis of the data and research.
Use visualizations to tell the story of the (quantitative and qualitative) data.
Determine the likelihood of success based on the data and research collected.
Discuss the impact that moving to the new industry will have on the organization and its internal and external stakeholders.
Detail your recommendations for moving forward.
Summarize findings of the research performed.
Include research conclusions and reasoning.
Describe the rationale behind your recommendations.
What to Submit
To complete this project, you must submit a Powerpoint presentation of 10 to 15 slides including speaker notes. Sources should be cited according to APA style.

In this module, you reviewed many of the different factors that
influence the pricing process. One aspect of the pricing process is the
brand image and the brand equity related to the product (discussed in
previous modules). Explain how these two items may influence the price
you can establish for your product as it relates to your Team Project
Product. Support your answer with additional outside materials (apart
from the text). Read the attached document and answer the following questions:
What
do you think your brand image is in terms of quality and value to your
consumer?  Are you high-end, low-end or in-between?  Explain as it
relates to your major competitor.
Given
the image you want to project and where you are in the Product Life
Cycle (studied in previous modules), what type of pricing scheme do you
think you should use (e.g., prestige pricing, penetration pricing,
skimming pricing, bundle pricing, odd-even, value, etc.)? Why will this
scheme work best for your target market?
What do you think your final price might be for this product?  Provide a realistic range and discuss why.
Cite and list sources to support your comments using APA format.
ENSURE you CITE the following text 3 TIMES in the discussion post:
Peter, J. Paul and Donnelly Jr., James H. (2019). A preface to marketing management (15th
ed.). McGraw-Hill Education, New York, NY. 9781260151619:

The purpose of this assignment is to make adjustments to the financial statements based on new transactions as well as describing various financial reports.
Refer to the Excel spreadsheet, “Company Overview Template,” for the instructions and details to complete this assignment. Name your Excel file LastnameFirstinitial.T1 and submit the file to your instructor.

PLEASE READ THE INSTRUCTIONS AND THE RUBRIC ATTACHED TO THE DOCUMENT. The unit is marketing fundamentals and it is a business report

Read WGSN’s Trend Confirmations 2020Download WGSN’s Trend Confirmations 2020
Create an historical TREND CURVE of a chosen trend (at least 5 examples with and image for each example) – show past examples up to present, show how it gained or lost popularity over time
Write a short description for each example – describe what is important about the example at that point in time, if you are tracking a style trend, describe the style at that point in time
Write a paragraph on the same page, about how this trend has evolved over time – what caused it to peak or lose popularity?
Cite research references using the citation instructions (superscripted number with corresponding web link)
Clearly illustrate how your trend evolved over time with the chosen images – select images that visually describe the trend evolution
PREDICT – forecast where you think the trend will go next!

Research Case Study: Create a Marketing Plan – New Energy Drink
A marketing plan is a comprehensive document or blueprint that outlines a company’s advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description of the current marketing position of a business, a discussion of the target market and a description of the marketing mix that a business will use to achieve their marketing goals. A marketing plan has a formal structure, but can be used as a formal or informal document which makes it very flexible. It contains some historical data, future predictions, and methods or strategies to achieve the marketing objectives. Marketing plans start with the identification of customer needs through a market research and how the business can satisfy these needs while generating an acceptable level of return. This includes processes such as market situation analysis, action programs, budgets, sales forecasts, strategies and projected financial statements. A marketing plan can also be described as a technique that helps a business to decide on the best use of its resources to achieve corporate objectives. It also contains an analysis of the strengths and weaknesses of a company, its organization and its products.
Using the information from the text chapters, online resources and the sample marketing plan outline, design a marketing plan for a new Energy Drink that you are planning to launch.
Important to remember 
complete a minimum 5 page paper (plus one page for citations) in Microsoft Word
 formatted using the Marketing Plan outline below as a template.
• Be sure to incorporate terms and methodology from Chapters studies and use appropriate citations within the body of your work from the text and outside research.
• Your thoughts should be integrated into the body of the paper with correct formatting, paragraphs.
• You MUST supplement with outside research material and you must cite your sources appropriately.
Use the following template for your marketing plan or find one you prefer online:
The Marketing Plan – An Outline
Submission 
Submit your response via the assignment drop box within the Canvas course website
Please write your paper in the MLA format (12 point font, double spaced, 1” margins, no title page) – it should be at least 5 pages long plus a Works Cited page (6 pages minimum) As part of your research, you may refer to the course material for supporting evidence, but you must also use at least three credible, outside sources and cite them using MLA format as well.
GRADING
Summary                                                                                  20 POINTS
Course Concepts Incorporated                                              40 POINTS
Key Marketing areas addressed                                             40 POINTS
Outside research incorporated                                              30 POINTS
Correct MLA Formatting
spelling/grammar/reference                                                   20 POINTS
TOTAL                                                                                           150 POINTS

You are to submit a paper discussing the importance of strategic decision-making by management regarding the organizational change. Include in the discussion the effect of organizational structure on the change process. 
The paper should be in APA format,Links to an external site. Times New Roman 12-point font, and double-spaced. The paper should be 2-3 pages not including the title page and reference page. 
Resources:
Change Leadership: The role of emotional intelligence.Links to an external site. Mohammed Issah, September 2018.
The Quality of Decision-Making Process relating to organizational effectiveness.Links to an external site. Oriana Neglulescu and Elena Soval, January 2014.