Category: Marketing

Instructions 
Please prepare a short paper based on the case description by answering the following questions.
The answer to each question should be at least 200 words. The answer for each question should be
clearly labeled with clear heading. 
1. How do data influence Airbnb’s business in terms of the following aspects? 
A. Customer value propositions: How Airbnb creates values for customers 
B. Business processes: How Airbnb runs the business 
C. Competitive advantages: How Airbnb compete on the market with competitors
2. How could you calculate and estimate the potential revenue of a property on Airbnb using the
available data? Please justify your suggestion. 
3. In addition to the polarity score of positive or negative, please recommend other
dimensions/aspects/features Airbnb can possibly look into to make use of the review data. Please
find examples from the Airbnb website to illustrate your recommendation. 
4. Discuss how the unstructured and structured data can be used to improve Airbnb’s customer
values, business processes, and competitive advantages. 
5. Discuss the difficulties and challenges in mining the text data for decision-making in the case of
Airbnb. 
Note: Please submit your analysis paper on WebCampus via TurnItIn. The similarity percentage
should be below 15% to be graded.
Additional Reading: Uncovering the message from the mess of big
data

The subject of the SLP is NOVE – Please use the link below to build on
samolesample1.wixsite.com/nove/rentals
Module 4 – SLP
TECHNOLOGY AND STRATEGY
Assignment Overview
Marketing Videos
Sign up for a free account to boost your business with video . You will be making three marketing videos. Each video should be less https://animoto.com/business
an a minute. Here are some video ideas https://animoto.com/blog/category/video-ideas . You may use a different program if you wish.
Session Long Project 4 Resources
Complete Guide to Getting Started with Animoto 
Everything You Need to Know About the Animoto Free Plan  
Easy promo video maker
10 Most Popular Video Templates for Work and Life (2022)
Create a Video Marketing Strategy with 5 Easy Steps (2022) 
SLP Assignment
Marketing with Video
Create a video about your business that will be added to the main page of your website.
Design a video campaign as a call to action.
Add it to one social media site. Post hashtags and a message.
Design a video ad for a holiday, event, or special day.
Add it to your other social media site. Post hashtags and a message.
SLP Assignment Expectations
Submission:
Use the attached template to submit your work (MKT501 SLP4 Template)

Analyse a brand profile on Facebook (preferably a brand you like) using Gallaugher and Ransbotham’s 3M Model.
Does the brand use social media for megaphone, magnet and/or monitor posts?
Give an example of each type of post you identify.
How engaging is each type of post? What are the implications?
Expected length is 500 – 750 words
The documents attached discuss the 3M model and the three types of posts. The article explains how Gallaugher and Ransbotham used their model to evaluate Starbuck’s social profile based on their social media posts. 

Purpose 
Familiarize yourself with the basic vocabulary in information security 
Understand the possible causes of major data breach 
Identify the vulnerabilities of a business 
Understand the principal measures a business can deploy
Instructions 
Please prepare a short paper based on the case description by answering the following questions.
The answer to each question should be at least 200 words. The answer for each question should be
clearly labeled with clear heading.
1. What steps did the cybercriminals follow in committing this theft? 
2. What factors allowed this theft to take place? 
3. What are the consequences of the breach for the stakeholders? Please cover different types of
internal and external stakeholders and both the positive and negative impacts. 
4. Take into account each of the sources of risks you identified in Question 2, what control measures
Target should have implemented to protect itself? 
5. Summarize your main takeaways from the Target case.
Note: Please submit your analysis paper on WebCampus via TurnItIn. The similarity percentage
should be below 15% to be graded.

Analyze Nordstrom against both options: ethically and diverse. Address each bullet point for each prompt for both ethics and diversity. Notes are included.

As marketing consultants, we are creative problem-solvers. Clients come to us with a problem or
challenge and look to us as experts and partners to study the problem, gather and analyze data, and
propose recommendations to help them improve some aspect(s) of their business and better serve
the needs of their target market(s). In this CB Strategic Brief Assignment, you will have the
opportunity to put into practice everything we are learning this term – from our textbook and
learning resources to our explorations and applications. This assignment gives you hands-on
experience in marketing consulting for a real-world client.
Marketing consulting projects come in all shapes and sizes. Sometimes projects are long,
multi-phased assignments to develop comprehensive marketing plans that may take several
months to complete. Other times, clients are looking for specific tasks, “quick wins,” or solutions
that may take you or your team only a few days. In addition, collaborators and clients are not
always working beside you – often you will face challenges of limited time, remote teams, cultural
differences, asynchronous work schedules, and different time zones. Welcome to the challenging
and interesting world of marketing consulting, where variations in scope, intensity, and
deliverables for client projects are a typical part of the everyday job

There are 7 modules in this course. You can choose to complete a reflection for each module individually throughout the semester or submit a comprehensive reflection at the end of the course that addresses all 7 modules. Each reflection section should be approximately 300–500 words long. Thus, your total reflection should be about 2100–3500 words.
Be sure you use typical font size (11–12) and font style. You should also have typical margins and make your paper(s) single-spaced.
** the file is all the content used in all 7 modules**

Instructions:
Initial posts are due on Thursday’s before midnight. This is to allow time for you and your peers to read and comment on your posts in a “discussion” style forum. 
With marketers increasingly adopting more and more refined market segmentation schemes – fueled by the Internet and other customization efforts – some claim mass marketing is dead. Others counter there will always be room for large brands employing marketing programs to target the mass market.
Take a position: Mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.
Please review the grading rubric to understand how you will be evaluated.
The rubric outlines the quantity, quality and frequency of posts/replies expected for effective participation.
The first posting should always be your original contribution to the forum and the postings thereafter should be interactions with your classmates aimed to enrich the online discussion.
Ideally postings should be spread out during the week to better synthesize other perspectives, demonstrate listening, and contribute to an evolving discussion

Everything needed is at the bottom. The bigger font is the case i was provided with. Instructions are at the bottom!

Develop a digital strategy for starbucks
in a paper of 5-7 pages (page count does not include title or reference page), develop the plan. Follow the THE ATTACHED OUTLINE. The plan must either feature a strategic plan based on Porter’s Five Forces Model or a Differentiation Strategy Plan. Take into consideration all the functions presented in each week’s lesson: Big data, artificial intelligence, ethical, cultural, political, and legal elements.  The plan must be creative, innovative, and adaptable to the current digital industry forces. The final section should identify associated risk and a plan to mitigate identifiable risks.
APA7 formatting and Turnitin are required
You must include a minimum of 7 references (4 of which should be peer-reviewed)
In the Assignment dropbox, please attach your paper as a file, do not copy & paste.