Category: Marketing

Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing and psychology)? What are the ethical issues and obligations that come with trust once it is built? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not?
Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS (American Public University Library) system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.

To help integrate what you are learning each week, as well as to help you illustrate your growing subject matter expertise, you’ll complete a weekly blog-style post that focuses in some way on one or more of the topics covered that week. Each post must be a minimum of 100 words in length (including the post title) with no maximum limitation. They should be tailored to fit the personal/professional brand or expertise that you’re trying to develop. Note that later this academic term (and beyond), you’ll begin to upload all of your posts (for this course and all other courses) to the website that you will be developing in this course.
Your weekly application posts should go beyond merely reiterating what was covered in the course materials. They should show your target audience(s) how to apply marketing concepts, techniques, or technologies to real-world problems or opportunities for which they have an interest. Your posts can be serious, light-hearted, tell stories or experiences, give advice, offer critiques of marketing practices you encounter, make comparisons across companies or techniques, describe innovative marketing practices, predict the future of marketing, etc. The key is that they must (1) be informative to your target audiences, (2) pertain to the week’s material for this course by using one of the provided prompts, and (3) be in your own words from your own perspective. Do NOT write “academic” essays with multiple references. People normally don’t want to read those. (You must, however, reference any other sources that are used, but you should NOT be using many other sources.) Remember that the tone, style, voice, and mood of your writing is up to you, but you should always consider what would work best for your target audiences. You may even decide to have a general theme to your posts, perhaps staying focused on a particular industry or region or marketplace.
Posts must include an original title (do NOT use the prompt as a title) and have proper grammar, spelling, and punctuation. Also, they should NOT indicate your student status (see the syllabus).
To receive credit for each weekly application post, it must be completed as instructed and then submitted on time: by 11:59:00pm on the due date. No late submissions will be accepted for credit. Submit the assignment using the appropriate link in the Assignments section of Canvas. (Note that the scores for the assignments will be averaged for a collective maximum of 5 percentage points. Also, keep in mind the grading scale for this assignment as noted in the syllabus.Ideas for this week’s Application Post
To earn credit for the weekly application post, you must write about one of the topics referenced below. After your post (or in the submission comments), list the instruction prompt you used so it’s clear which one you wrote about. (Not listing your instruction prompt will reduce your score by 1 point.)
How marketing communication sometimes relies on the smallest elements.
How particular marketing communication elements differentially affect target segments.
Choose one of the elements from the Krause Visual Design book and discuss how it could affect audiences in your industry.
Compare and contrast two different elements from the Krause Visual Design book and why they matter to marketers.
Consider how new technology is blending communication formats.
Support or take issue with Ann Handley’s comments on video versus written content.
Will virtual reality really change how marketers tell stories?
Is “Trojan Horse Marketing” unethical, or is it just part of doing business?
Why is video advertising becoming so popular?
Do you have YOUR OWN take on why videos become viral?
Explain the cases when viral videos could have negative impacts on brands.
Discuss the pitfalls of video advertising as opposed to print or static visual communication.
Discuss one or more aspects from what you learned during your Google Ads studying.
Discuss the marketing/communication/sales funnel for your industry. Why is planning important to website creation?

This is a group assignment. Only the project reflection and conclusion sections need to be completed. It needs to be done with the content of the picture.

Watch the following Video and answer the following questions:

Car companies, in general, practice incremental innovation. What type of innovation is in evidence in Tesla? Support your answer with relevant examples? L O 2 & 4
How important is a culture of innovation in an organisation and how does Tesla operate innovative management initiatives/practices? L O 2 & 4
How can the ‘traditional’ car industry fight back? Should it fight back or develop new segments? L O 1, 2, & 3
Analyse the marketing strategy of Tesla. Musk seems to be indicating that his ‘Zero Dollar’ marketing strategy may not be working. L O 2, 3, & 4
Has Tesla, as a brand, ‘crossed the chasm’? L O 1 & 3

See guidance
Released 16 of may , hand in 18 of may morning
Important Info
The order was placed through a short procedure (customer skipped some order details).
Please clarify some paper details before starting to work on the order.
Type of paper and subject
Number of sources and formatting style
Type of service (writing, rewriting, etc)

Essentially the assignment boils down to answering this question: What is Skechers’ market strategy behind its Pickleball shoes? 
The material covered in this course provides a conceptual framework for developing a comprehensive, integrated analysis. However, to ensure you stay on track, your professor offers the following “nudges”: 
Break out your answer into discrete sections, appropriately named in boldface (headers). The main sections can follow the different sections (weeks) of the course, if we think of Week 1 primarily as the “Situation Analysis” or “Five C’s” section. You will want to declare the scope of the analysis to be Skechers’ pickleball business (i.e., not the entire company/product mix). 
For targeting and positioning, be sure to consider segmentation possibilities and company aspirations.
You can refer to the pickleball products as a line. What is the underlying logic of the line’s variants? What role does branding play?
What key factors drive pricing for the products? (Why the different prices?) 
How are the products distributed? What are notable differences, or else interesting peculiarities, about the distribution for these products?
Assume that the company’s target audience is synonymous with its target market. How should Skechers’ communications mix move its audience through the Hierarchy of Effects (HE)? Be sure to align specific media/tools with specific HE results (objectives). 
Scoring Guidelines:
Situation analysis  10
STP 10
Product policy 10
Pricing 5
Distribution 5
Communications 10
Total 50 pts
Citations
Skechers’ Pickleball shoes
https://www.skechers.com/search/?q=pickleball&search-button=&lang=en_USLinks to an external site. 
Sample Pickleball merchandise website
https://www.totalpickleball.com/Skechers/catpage-SKECHERSPB.htmlLinks to an external site. 
Skechers Pickleball shoes (sample) on dickssportinggoods.com
https://www.dickssportinggoods.com/search/SearchDisplay?searchTerm=skechers%20pickleball&storeId=15108&catalogId=12301&langId=-1&sType=SimpleSearch&resultCatEntryType=2&showResultsPage=true&fromPage=Search&searchSource=Q&pageView=&beginIndex=0&DSGsearchType=Keyword&pageSize=48&selectedStore=4410Links to an external site. 
General Pickleball merchandise on dickssportinggoods.com
https://www.dickssportinggoods.com/search/SearchDisplay?searchTerm=pickleball&storeId=15108&catalogId=12301&langId=-1&sType=SimpleSearch&resultCatEntryType=2&showResultsPage=true&fromPage=Search&searchSource=Q&pageView=&beginIndex=0&DSGsearchType=Keyword&pageSize=48&selectedStore=4410Links to an external site. 
Pickleball’s popularity (primarily US)
https://usapickleball.org/about-us/organizational-docs/pickleball-annual-growth-report/Links to an external site. 
https://www.pickleheads.com/blog/pickleball-statisticsLinks to an external site. 
https://www.pickleballportal.com/blog/pickleball-what-is-why-popular/Links to an external site. 
https://deadspin.com/pickleball-america-courts-malls-1850436141Links to an external site. 
https://www.wpbf.com/article/pickleball-replace-bed-bath-beyond-old-navy-malls/43882259Links to an external site. 
Feel free to use other cites if it makes preparing your answers easier

Research Report
Building Your Customer Loyalty Research Plan for a Management-Level Use Case
Continue with your findings and feedback from your previous work to complete your research plan and presentation. Continue with the scenario you selected for this portion of the research plan and complete i,j,&k. Present your research plan as a PowerPoint or other suitable presentation format for a Management-Level Use Case.
Build your research plan, include: Identifying Data Sources
Channels for Analysis
Search Parameters and Source Languages
Research Methods
(a,b,c,d, make any needed improvements from the discussion feedback and include in this weeks assignment)
Developing a Hypothesis
Time Frame for Analysis
Identifying the Project Team
Determining the Depth of Analysis (e,f,g,h, make any needed improvements from the assignment feedback and include in this weeks assignment)
Building the Coding Framework
Taking a Sentiment Approach
Filtering Spam and Bots
Scenario 1: E-learning Platform
Task: You are a marketing analyst for a new e-learning platform. Scenario 2: Fashion Retailer
Task: You are a marketing manager for a high-end fashion brand. Scenario 3: Local Coffee Shop
Task: You are a digital marketing specialist for a local coffee shop.
Scenario 4: Your company or company of your choosing
Task: You are a digital marketing specialist for a company.
Your well-written paper should meet the following requirements:
Be about 20 slides in length, which includes the needed information from sections a,b,c,d,e,f,g,h, i, j,k from the previous work, but they should be included in the overall document, the required title and reference pages, which are never a part of the content minimum requirements.
Use Saudi Electronic University academic writing standards and APA style guidelines.
Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.
It is strongly encouraged that you submit all assignments into the Turnitin Originality Check before submitting it to your instructor for grading. If you are unsure how to submit an assignment into the Originality Check tool, review the Turnitin Originality Check—Student Guide for step-by-step instructions.
Review the grading rubric to see how you will be graded for this assignment.

This is a group assignment. Only the project reflection and conclusion sections need to be completed. It needs to be done with the content of the picture.
Our project is to do future food innovation in Cairo, so we also made a model of the future street and a model interaction with a restaurant as the carrier to show the use process. 

Answer from QS 6 Literature Review to QS 11
BABS Year 3
Research Project – Project Proposal and Synopsis of Literature Review. NOTE : YOU
MUST USE these headings in the order provided. ENSURE TO
ANSWER ALL 11 QUESTIONS !!!  (Questions
1-5 you may already have answered in your earlier assignment, However, this is
an evolving project so in your deeper analysis, you may wish to adapt change or
amplify what was in your earlier submission , hence the opportunity to revisit
those questions here. YOU MUST ANSWER ALL QUESTIONS!
Please note that you have to read ana analyse questions 1-5 to be able to do this work. 
Please note there is a 2000-2500
word Lit  review written with attached
bibliographyaccording

1. Title
What are the capabilities of modern Customer relationship management (CRM)? How does it impact customer retention?
1.1 Scope and Objective
Modern Customer Relationship Management (CRM) systems have advanced into powerful tools with diverse capabilities to build stronger connections between businesses and their customers. These systems are centralized hubs for managing and utilizing customer data across various touchpoints, including sales, marketing, and customer service channels. A significant aspect of modern CRM systems is data centralization, which allows businesses to combine customer data from different sources into a single database, which provides a comprehensive view of each customer’s interactions, preferences, and history. This centralized data repository forms the foundation for personalized engagement and targeted marketing strategies, ultimately enhancing customer retention.
Automation is a key feature of modern CRM systems, empowering businesses to streamline repetitive tasks such as sending follow-up emails, scheduling appointments, and updating customer records. By automating these processes, businesses can save time, improve efficiency, and ensure consistency in customer interactions, ultimately leading to enhanced customer satisfaction. CRM platforms also excel in lead management, facilitating the tracking, nurturing, and converting of leads into customers. By leveraging data insights and segmentation capabilities, businesses can identify promising leads, assign them to the appropriate sales representatives, and track their progress through the sales pipeline.
The systems are crucial in improving customer retention by delivering personalized experiences, increasing engagement, enabling cross-selling and up-selling opportunities, and optimizing customer service. By leveraging the capabilities of modern CRM systems, businesses can create meaningful connections with their customers, anticipate their needs, and deliver exceptional experiences that foster loyalty and long-term relationships. In a competitive marketplace where customer retention is essential for sustainable growth, CRM systems are indispensable tools for businesses striving to thrive. Digital age. 2. Relevant literature
• Ledro, C., Nosella, A., & Vinelli, A. (2022). Artificial intelligence in customer relationship management: Literature review and future research directions. Department of Management and Engineering, University of Padua, Padua, Italy.
• Nwachukwu, D., & Affen, M. P. (2023). Artificial Intelligence Marketing Practices: The Way Forward to Better Customer Experience Management in Africa (Systematic Literature Review). International Academy Journal of Management, Marketing and Entrepreneurial Studies, 9(2), 44-62. ISSN: 2382-7446.
• Singh, S. (2022). Adoption and Implementation of AI in Customer Relationship Management. In Transforming CRM Through Artificial Intelligence (Chapter 4). DOI: 10.4018/978-1-7998-7959-6.ch004.
• Raeisi Ziarani, M., Janpors, N., & Taghavi, S. M. (2023). Effect of Digital Marketing on Customer Behavioral Intentions with the Mediation of Customer Relationship Management. Electronic copy available at: https://ssrn.com/abstract=4320387. Received 12 November 2022; Revised 14 December 2022; Accepted 4 January 2023.
• Fairhurst, P. (2000). e-CRM. Journal of Database Marketing, 8(2), 137–142. Received: 19th September.
3. Structure draft:
1. Introduction
1.1 What is CRM
1.1.2 The main three types of CRM.
1.1.3 The essential traits for successful CRM implementation.
1.1.4 The problems faced by CRM. 1.2 Modern CRM 1.1.2 Modern CRM Features.
1.2.2 The modern CRM challenges. 1.3 Thesis Objective and Problem Statement 2. Modern CRM Capability
2.1 CRM Integration with AI.
2.2 Omnichannel Engagement.
2.3 Robust Analytics and Reporting.
2.4 Prioritize mobile accessibility.
2.5 Enhance Customer self-service (this might be included with AI).
2.6 Facilitate Customer Journey Mapping
2.7 Social Media Integration
2.8 Robust Security and Compliance
3. Impact of Modern CRM on Retention.
4. Conclusion