Category: Marketing

I chose the company KPMG for my study.
Introduction
In Modules 1 and 2, you have been introduced to some key elements of a business marketing plan, including the characteristics and uniqueness of business marketing, market opportunity identification, business marketing strategy, organizational buyer behaviours, and purchasing functions. In this assignment, you will integrate and apply these concepts. The assignment will also provide you with the opportunity to develop and apply research.
This assignment consists of writing a report introducing your chosen company and the product(s) that you intend to market. You will also examine the product-market of your chosen company and the opportunities you have identified, and begin developing a business marketing strategy. As part of your marketing strategy, you will research whether your chosen company currently markets its product(s) or service(s) outside of Canada, and evaluate your company’s prospects for increasing its global presence.
Please note that to prepare the environmental analysis that generally precedes the development of a corporate and marketing strategy, you may need to review concepts from your earlier courses. Two tools that managers frequently use for environmental and competitive analysis are SWOT and Porter’s Five Forces. Our textbook assumes that you are already familiar with these tools and does not discuss them in detail.
This first assignment will be used again later in Assignment 4, since the information from this assignment forms part of your business marketing plan.
This assignment is divided into three parts:
Part I: Introduction
Part II: Opportunity Identification and Marketing Strategy Development
Part III: Consumer Behaviour and Purchasing Process Analysis
This assignment is marked out of 100 and is worth 9 per cent of your final grade in the course.
Instructions
Write a 12- to 15-page double-spaced report, styled in APA format, as follows:
Part I: Introduction
Introduce your chosen company and its product line(s), and choose the product line(s) you will market. The company that you choose must earn at least 60% of its revenue from B2B (as opposed to Consumer) marketing.
Part II: Opportunity Identification and Marketing Strategy Development
(Note: You will use tools such as SWOT and Porter’s Five Forces to assess the competitive environment of your chosen company. You will also need to do research to collect information about your chosen company’s competitive environment, mission, vision, and current strategy.)
Research and present the mission and vision statements for your chosen company.
Develop B2B marketing objectives for your company.
Define your company’s product-market.
Conduct a situation (SWOT) analysis (both internal and external), including resource/competitive advantage analysis.
Analyze the competition of your chosen company. Consider using Porter’s Five Forces for this step.
Outline a B2B marketing strategy for your chosen company.
Part III: Consumer Behaviour and Purchasing Process Analysis
Research and analyze the purchasing process of your targeted business customers (including a typical purchasing process and people and functions involved).
Analyze typical behaviours of your targeted business customers.
References
You must reference all ideas or findings that are not original to you. References must be provided for both paraphrasing and quoting. Paraphrasing is taking the ideas or findings of another writer or researcher and putting them into your own words. Like quotations, paraphrased ideas must be acknowledged; otherwise, you appear to be claiming that the idea is your own. Quoting is using the exact words of a writer.
This course uses American Psychological Association (APA) citation style; the TRU Library provides excellent guides on how to write APA citations and references.

I chose the company KPMG for my study.
Introduction
In this assignment, you will first develop a segmentation plan for your product or service. Next, you will investigate the functions of different communication elements (advertising, trade shows, direct marketing, personal selling, and so on) and integrate them into the communication strategy that you will develop for your chosen firm. You will then review the nature of the competition in your chosen market segment(s); from this information, you will develop a pricing strategy for your chosen product or service.
This assignment is divided into three parts:
Part I: Segmentation Strategy (3%)
Part II: Communication Strategy (3%)
Part III: Pricing Strategy (3%)
This assignment is marked out of 100 and is worth 9 per cent of your final grade in the course.
Instructions
Write a 10- to 12-page, double-spaced report, styled in APA format, as follows:
Part 1: Segmentation Strategy
Develop a segmentation plan for your product or service based on customer needs and desired benefits.
In segmenting the market, consider how you will identify the segment(s) that are likely to deliver the highest profit to your firm.
Select the segment(s) to which you will market your chosen product or service.
Part II: Communication Strategy
Describe the different communication elements you will employ in your Communication strategy and discuss the reasons why you selected them.
Develop a detailed implementation strategy for each communication element that you selected.
Describe how you can integrate these communication elements effectively and how you will allocate your communication budget among these elements.
Part III: Pricing Strategy
Briefly review the nature of competition in the market your chosen firm is in.
Develop a pricing strategy for each product line you will market.
References
You must reference all ideas or findings that are not original to you. References must be provided for both paraphrasing and quoting. Paraphrasing is taking the ideas or findings of another writer or researcher and putting them into your own words. Like quotations, paraphrased ideas must be acknowledged; otherwise, you appear to be claiming that the idea is your own. Quoting is using the exact words of a writer.
This course uses American Psychological Association (APA) citation style; the TRU Library provides excellent guides on how to write APA citations and references.
Criteria for Evaluating Assignment 3
Criteria
Value
Use of marketing terms and textbook concepts
30%
Organization and completeness
20%
Critical thinking and insight
20%
Logical conclusions
10%
Professional Presentation (tone, grammar, spelling, APA)
20%

Using the same organization selected in Week 1 for the course project.  Presume that the organization you selected has recently implemented a customer relationship management (CRM) system.
Research the key elements of a CRM system and defend at least three best practices that your organization can use to improve its customer retention. Make sure you support your choices with well-reasoned arguments and external sources.
Justify at least five critical pieces of customer information needed from your key market segment. Why do you need to collect this specific data?
Justify five survey questions that might be used to evaluate the segment’s experience with your organization. Why do you need to know this information?
Justify a plan for how customer data (previous two bullet points) will be collected. The plan should detail the methods to be used (e.g. written survey, focus groups, interviews, etc.) and where those methods will be integrated into the organization’s processes (e.g., a hotel sending an e-mail survey following a customer’s stay at a specific location).

I chose the company KPMG for my study.
Introduction
Congratulations on all your hard work that brought you to the final assignment of this course. So far, the activities and assignments have challenged you to analyze some key concepts and to apply them to marketing selected product(s) for your chosen company.
In this final assignment, you will demonstrate your ability to integrate your learning from all aspects of the course and to draw conclusions.
You will now finalize your business marketing plan and provide a reflective summary of your learning through your reading, participation in discussions, and personal reflections.
There are two parts to Assignment 4:
Part A: Business Marketing Plan (5% of your final mark)
Part B: Reflective Summary (4% of your final mark)
Each part is marked out of 50 marks, totalling 100 marks. This whole assignment counts for 9 per cent of your final grade in the course.
In Assignments 1 through 3, you have already completed and submitted the first four sections of your business marketing plan to your online faculty member, who has graded them and provided feedback to you. In the first part of Assignment 4, you will organize your information into a complete business marketing plan by first editing and combining your work from sections 1 through 3, then completing and adding the remaining section 4. The five sections of your completed marketing plan should be organized according to the business marketing plan outline provided below. Remember that you must use APA style.
In Part B, the Reflective Summary, you will provide a summary of your learning and growth from the modules and discussion activities you engaged in throughout the course. Remember that you must specifically discuss a minimum of four discussion and/or reflective activities that you completed.
Instructions
Part I: Business Marketing Plan (50 marks total)
Now it’s time to pull all of the pieces of your business marketing plan together. You will be using Assignments 1–3 (with improvements your Open Learning Faculty Member may have suggested) to integrate the following sections of your business marketing plan. You will not be graded again on work that you were asked to complete in the first three assignments, but you will be graded on the executive summary (10 marks) and marketing plan implementation (40 marks). Use the following outline to help you organize your final plan.
Outline of a Business to Business Marketing Plan
Executive Summary [Assignment 4]
Introduction [Assignment 1]
Opportunity Identification and Marketing Strategy Development [Assignment 1]
Consumer Behaviour and Purchasing Process Analysis [Assignment 1]
Marketing Mix Strategies [Assignments 2 and 3]
Brand strategy (Assignment 2)
Product strategy [Assignment 2]
Channel strategy [Assignment 2]
Segmentation strategy (Assignment 3)
Communication strategy [Assignment 3]
Pricing strategy [Assignment 3]
Marketing Plan Implementation [Assignment 4]
References [All assignments]
Appendices [If applicable]
Executive Summary (10 marks)
Provide a 1- to 2-page formal introduction to your business marketing plan. The purpose is to summarize the key findings of your report and to articulate what you want the reader to conclude after reading the rest of your plan. It is recommended that you prepare this section last, after finalizing all the other sections of your plan.
Marketing Plan Implementation (40 marks)
Write a 4- to 6-page double-spaced report, discussing how you would implement your marketing strategy in your chosen company and control the implementation process. Discuss how you would:
Measure performance.
Analyze causes for high or low performance.
Develop methods to improve the performance in a continuous way.
Part II: Reflective Summary (50 marks)
The reflective summary requires you to look back at your activities and discussions and to reflect on your learning experience. Consider the following reflective questions:
Which of the Reflection activities did you find contributed most to your learning? Why? (Remember, you must specifically discuss at least four activities that you engaged in.)
Did you engage in discussions with other learners, and did the contributions of other learners influence you and help enrich your knowledge of B2B marketing?
Did you agree with everything others posted to the online discussions?
Did the ideas and information presented in the readings significantly influence your understanding of B2B marketing?
Did your ideas and views shift as you progressed through the course?
Write 4- to 5-pages (double-spaced, approximately 1,000 words) reviewing your contribution to the discussions and other activities. Include the above reflective questions and what you have learned from them. Document your best contribution to the discussions and describe briefly what you have learned from the postings of other learners. Include highlights from other activities and from the course in general.
References
You must reference all ideas or findings that are not original to you. References must be provided for both paraphrasing and quoting. Paraphrasing is taking the ideas or findings of another writer or researcher and putting them into your own words. Like quotations, paraphrased ideas must be acknowledged; otherwise, you appear to be claiming that the idea is your own. Quoting is using the exact words of a writer.
This course uses American Psychological Association (APA) citation style; the TRU Library provides excellent guides on how to write APA citations and references.
Criteria for Evaluating Assignment 4
Criteria
Value
Use of marketing terms and textbook concepts
30%
Organization and completeness
20%
Critical thinking and insight
20%
Logical conclusions
10%
Professional Presentation (tone, grammar, spelling, APA)
20%

This essay portfolio is based on the Creative Industries sector. I have attached the instructions for the essay to this message. Please follow the instructions for every section of the assignment. I have also provided the resources and references that can be used. Please do NOT use any sources that I have not provided. Thank you! 

This is a marketing plan assignment for a company called Fromhere2There Logistics. Please read instructions and follow structure. 

Marketing plays a vital role in successful business ventures. How well you market you business, along with a few other considerations, will ultimately determine your degree of success or failure. The key element of a successful marketing plan is to know your customers–their likes, dislikes, expectations. By identifying these factors, you can develop a marketing strategy that will allow you to arouse and fulfill their needs. 
Identify your customers by their age, sex, income/educational level and residence. At first, target only those customers who are more likely to purchase your product or service. As your customer base expands, you may need to consider modifying the marketing plan to include other customers. 
Develop a marketing plan for your business by answering these questions. Your marketing plan should be included in your business plan and contain answers to the questions outlined below. 
Who are your customers? Define your target market(s).
Are your markets growing? steady? declining?
Is your market share growing? steady? declining?
Are your markets large enough to expand?
How will you attract, hold, increase your market share?
What pricing strategy have you devised?
How you advertise and promote your goods and services may make or break your business. Having a good product or service and not advertising and promoting it is like not having a business at all. Many business owners operate under the mistaken concept that the business will promote itself, and channel money that should be used for advertising and promotions to other areas of the business. Advertising and promotions, however, are the lifeline of a business and should be treated as such. 
Devise a plan that uses advertising and networking as a means to promote your business. Develop short, descriptive copy (text material) that clearly identifies your goods or services, its location and price. Use catchy phrases to arouse the interest of your readers, listeners or viewers. Remember the more care and attention you devote to your marketing program, the more successful your business will be. 
Your pricing strategy is another marketing technique you can use to improve your overall competitiveness. Get a feel for the pricing strategy your competitors are using. That way you can determine if your prices are in line with competitors in your market area and if they are in line with industry averages. 
The key to success is to have a well-planned strategy, to establish your policies and to constantly monitor prices and operating costs to ensure profits. 
Use the attached files for necessary information. Be sure to use one graph, preferably pie graph, for research purposes. 

Many digital platforms and social media sites, which can be referred to as channels, are widely used in marketing strategies. Ways of using leveraging them include hosting social media giveaways and partnering with social media influencers. These communication channels may attract buyers and increase customer loyalty. However, some businesses don’t use these channels to their advantage.
Identify a company that could benefit from leveraging digital marketing and social media better.
Respond to the following in a minimum of 175 words:
Select 2 digital and social media channels whose strengths would make it a potential marketing tool for your selected company. Why would these channels benefit the company? What types of social media posts or content would be helpful?
Determine 2 key performance indicators (KPIs) to measure the success of your selected channels.

Introduction
In this assignment, you will first research the brand position of your chosen product or service. Then, you will investigate the product management in your chosen firm, including product lifecycle analysis and product portfolio analysis. You will also research new product development (if applicable). With this information, you will design a product strategy to satisfy the needs of your target market.
You will then investigate the channel management in your chosen firm, including relationship development and conflict control in channel management. With this information, you will design a channel strategy for your chosen firm.
This assignment is divided into three parts:
Part I: Brand Strategy (3%)
Part II: Product Strategy (3%)
Part III: Channel Strategy (3%)
This assignment is marked out of 100 and is worth 9 per cent of your final grade in the course.
Instructions
Write a 10- to 12-page double-spaced report, styled in APA format, as follows:
Part I: Brand Strategy
Evaluate your chosen product’s current brand status. Summarize the product’s current positioning. Include an assessment of brand equity.
Identify the steps that you will take to enhance brand equity among the customers for your chosen product or service.
Part II: Product Strategy
Research and analyze the product portfolio in your chosen company.
Research and analyze the product life cycle for the product(s) or service(s) you will market.
Investigate the benefits your product(s) or service(s) will bring to your target customers and how these benefits match customers’ needs and wants.
Describe how to integrate your product(s) with the service(s) provided along with the product(s).
Investigate a new product development opportunity and process (if applicable).
Part III: Channel Strategy
Research and analyze the type(s) of channels available to your chosen firm and the types of channel(s) currently employed in the firm.
Design a channel strategy for your chosen firm, based on an analysis of user needs.
Describe relationship development and management, and conflict control in the channel management.
References
You must reference all ideas or findings that are not original to you. References must be provided for both paraphrasing and quoting. Paraphrasing is taking the ideas or findings of another writer or researcher and putting them into your own words. Like quotations, paraphrased ideas must be acknowledged; otherwise, you appear to be claiming that the idea is your own. Quoting is using the exact words of a writer.
This course uses American Psychological Association (APA) citation style; the TRU Library provides excellent guides on how to write APA citations and references.
Criteria for Evaluating Assignment 2
Criteria
Value
Use of marketing terms and textbook concepts
30%
Organization and completeness
20%
Critical thinking and insight
20%
Logical conclusions
10%
Professional Presentation (tone, grammar, spelling, APA)
20%

this paper is a marketing product and brand management. the company i chose to revitalize is Dell.  below I have attached 3 files: IMG: is the outline of the paper which consists of a first-page executive summary (intro to brand, situation, recommendation) followed by the background, problem statement, brand equity analysis, analytics (pros and cons, swot), next step/launch, and topic/section headings, last page is the reference page. “final brand development and peloton paper” files are both examples of papers from last semester that received an A, which should help you structure the information into the paper.
Revitalizing Dell: Adapting to a New Tech Era
Dell Technologies, known for its direct sales of customizable PCs, faces challenges in a tech
world that’s rapidly changing. The shift towards smartphones, tablets, and cloud services has
impacted Dell’s visibility and sales, as consumers now prefer devices that fit a digital lifestyle over
traditional PCs. This shift, along with tough competition from cheaper alternatives, shows Dell
needs a fresh approach to regain its position in the market.
To turn things around, Dell could look into its strengths and opportunities, like its solid
reputation in enterprise solutions, and dive into emerging tech trends such as artificial intelligence
(AI), the Internet of Things (IoT), and green computing. By focusing on innovation and tapping
into new tech markets, Dell has a chance to appeal to modern consumers who value both
advanced technology and sustainability. Marketing efforts should highlight Dell’s innovative
products and commitment to the environment, aiming to attract a broader audience.
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