Category: Marketing

Watch the following Video and answer the following questions:

Car companies, in general, practice incremental innovation. What type of innovation is in evidence in Tesla? Support your answer with relevant examples? L O 2 & 4
How important is a culture of innovation in an organisation and how does Tesla operate innovative management initiatives/practices? L O 2 & 4
How can the ‘traditional’ car industry fight back? Should it fight back or develop new segments? L O 1, 2, & 3
Analyse the marketing strategy of Tesla. Musk seems to be indicating that his ‘Zero Dollar’ marketing strategy may not be working. L O 2, 3, & 4
Has Tesla, as a brand, ‘crossed the chasm’? L O 1 & 3

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Released 16 of may , hand in 18 of may morning
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Essentially the assignment boils down to answering this question: What is Skechers’ market strategy behind its Pickleball shoes? 
The material covered in this course provides a conceptual framework for developing a comprehensive, integrated analysis. However, to ensure you stay on track, your professor offers the following “nudges”: 
Break out your answer into discrete sections, appropriately named in boldface (headers). The main sections can follow the different sections (weeks) of the course, if we think of Week 1 primarily as the “Situation Analysis” or “Five C’s” section. You will want to declare the scope of the analysis to be Skechers’ pickleball business (i.e., not the entire company/product mix). 
For targeting and positioning, be sure to consider segmentation possibilities and company aspirations.
You can refer to the pickleball products as a line. What is the underlying logic of the line’s variants? What role does branding play?
What key factors drive pricing for the products? (Why the different prices?) 
How are the products distributed? What are notable differences, or else interesting peculiarities, about the distribution for these products?
Assume that the company’s target audience is synonymous with its target market. How should Skechers’ communications mix move its audience through the Hierarchy of Effects (HE)? Be sure to align specific media/tools with specific HE results (objectives). 
Scoring Guidelines:
Situation analysis  10
STP 10
Product policy 10
Pricing 5
Distribution 5
Communications 10
Total 50 pts
Citations
Skechers’ Pickleball shoes
https://www.skechers.com/search/?q=pickleball&search-button=&lang=en_USLinks to an external site. 
Sample Pickleball merchandise website
https://www.totalpickleball.com/Skechers/catpage-SKECHERSPB.htmlLinks to an external site. 
Skechers Pickleball shoes (sample) on dickssportinggoods.com
https://www.dickssportinggoods.com/search/SearchDisplay?searchTerm=skechers%20pickleball&storeId=15108&catalogId=12301&langId=-1&sType=SimpleSearch&resultCatEntryType=2&showResultsPage=true&fromPage=Search&searchSource=Q&pageView=&beginIndex=0&DSGsearchType=Keyword&pageSize=48&selectedStore=4410Links to an external site. 
General Pickleball merchandise on dickssportinggoods.com
https://www.dickssportinggoods.com/search/SearchDisplay?searchTerm=pickleball&storeId=15108&catalogId=12301&langId=-1&sType=SimpleSearch&resultCatEntryType=2&showResultsPage=true&fromPage=Search&searchSource=Q&pageView=&beginIndex=0&DSGsearchType=Keyword&pageSize=48&selectedStore=4410Links to an external site. 
Pickleball’s popularity (primarily US)
https://usapickleball.org/about-us/organizational-docs/pickleball-annual-growth-report/Links to an external site. 
https://www.pickleheads.com/blog/pickleball-statisticsLinks to an external site. 
https://www.pickleballportal.com/blog/pickleball-what-is-why-popular/Links to an external site. 
https://deadspin.com/pickleball-america-courts-malls-1850436141Links to an external site. 
https://www.wpbf.com/article/pickleball-replace-bed-bath-beyond-old-navy-malls/43882259Links to an external site. 
Feel free to use other cites if it makes preparing your answers easier

Research Report
Building Your Customer Loyalty Research Plan for a Management-Level Use Case
Continue with your findings and feedback from your previous work to complete your research plan and presentation. Continue with the scenario you selected for this portion of the research plan and complete i,j,&k. Present your research plan as a PowerPoint or other suitable presentation format for a Management-Level Use Case.
Build your research plan, include: Identifying Data Sources
Channels for Analysis
Search Parameters and Source Languages
Research Methods
(a,b,c,d, make any needed improvements from the discussion feedback and include in this weeks assignment)
Developing a Hypothesis
Time Frame for Analysis
Identifying the Project Team
Determining the Depth of Analysis (e,f,g,h, make any needed improvements from the assignment feedback and include in this weeks assignment)
Building the Coding Framework
Taking a Sentiment Approach
Filtering Spam and Bots
Scenario 1: E-learning Platform
Task: You are a marketing analyst for a new e-learning platform. Scenario 2: Fashion Retailer
Task: You are a marketing manager for a high-end fashion brand. Scenario 3: Local Coffee Shop
Task: You are a digital marketing specialist for a local coffee shop.
Scenario 4: Your company or company of your choosing
Task: You are a digital marketing specialist for a company.
Your well-written paper should meet the following requirements:
Be about 20 slides in length, which includes the needed information from sections a,b,c,d,e,f,g,h, i, j,k from the previous work, but they should be included in the overall document, the required title and reference pages, which are never a part of the content minimum requirements.
Use Saudi Electronic University academic writing standards and APA style guidelines.
Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.
It is strongly encouraged that you submit all assignments into the Turnitin Originality Check before submitting it to your instructor for grading. If you are unsure how to submit an assignment into the Originality Check tool, review the Turnitin Originality Check—Student Guide for step-by-step instructions.
Review the grading rubric to see how you will be graded for this assignment.

This is a group assignment. Only the project reflection and conclusion sections need to be completed. It needs to be done with the content of the picture.
Our project is to do future food innovation in Cairo, so we also made a model of the future street and a model interaction with a restaurant as the carrier to show the use process. 

Answer from QS 6 Literature Review to QS 11
BABS Year 3
Research Project – Project Proposal and Synopsis of Literature Review. NOTE : YOU
MUST USE these headings in the order provided. ENSURE TO
ANSWER ALL 11 QUESTIONS !!!  (Questions
1-5 you may already have answered in your earlier assignment, However, this is
an evolving project so in your deeper analysis, you may wish to adapt change or
amplify what was in your earlier submission , hence the opportunity to revisit
those questions here. YOU MUST ANSWER ALL QUESTIONS!
Please note that you have to read ana analyse questions 1-5 to be able to do this work. 
Please note there is a 2000-2500
word Lit  review written with attached
bibliographyaccording

1. Title
What are the capabilities of modern Customer relationship management (CRM)? How does it impact customer retention?
1.1 Scope and Objective
Modern Customer Relationship Management (CRM) systems have advanced into powerful tools with diverse capabilities to build stronger connections between businesses and their customers. These systems are centralized hubs for managing and utilizing customer data across various touchpoints, including sales, marketing, and customer service channels. A significant aspect of modern CRM systems is data centralization, which allows businesses to combine customer data from different sources into a single database, which provides a comprehensive view of each customer’s interactions, preferences, and history. This centralized data repository forms the foundation for personalized engagement and targeted marketing strategies, ultimately enhancing customer retention.
Automation is a key feature of modern CRM systems, empowering businesses to streamline repetitive tasks such as sending follow-up emails, scheduling appointments, and updating customer records. By automating these processes, businesses can save time, improve efficiency, and ensure consistency in customer interactions, ultimately leading to enhanced customer satisfaction. CRM platforms also excel in lead management, facilitating the tracking, nurturing, and converting of leads into customers. By leveraging data insights and segmentation capabilities, businesses can identify promising leads, assign them to the appropriate sales representatives, and track their progress through the sales pipeline.
The systems are crucial in improving customer retention by delivering personalized experiences, increasing engagement, enabling cross-selling and up-selling opportunities, and optimizing customer service. By leveraging the capabilities of modern CRM systems, businesses can create meaningful connections with their customers, anticipate their needs, and deliver exceptional experiences that foster loyalty and long-term relationships. In a competitive marketplace where customer retention is essential for sustainable growth, CRM systems are indispensable tools for businesses striving to thrive. Digital age. 2. Relevant literature
• Ledro, C., Nosella, A., & Vinelli, A. (2022). Artificial intelligence in customer relationship management: Literature review and future research directions. Department of Management and Engineering, University of Padua, Padua, Italy.
• Nwachukwu, D., & Affen, M. P. (2023). Artificial Intelligence Marketing Practices: The Way Forward to Better Customer Experience Management in Africa (Systematic Literature Review). International Academy Journal of Management, Marketing and Entrepreneurial Studies, 9(2), 44-62. ISSN: 2382-7446.
• Singh, S. (2022). Adoption and Implementation of AI in Customer Relationship Management. In Transforming CRM Through Artificial Intelligence (Chapter 4). DOI: 10.4018/978-1-7998-7959-6.ch004.
• Raeisi Ziarani, M., Janpors, N., & Taghavi, S. M. (2023). Effect of Digital Marketing on Customer Behavioral Intentions with the Mediation of Customer Relationship Management. Electronic copy available at: https://ssrn.com/abstract=4320387. Received 12 November 2022; Revised 14 December 2022; Accepted 4 January 2023.
• Fairhurst, P. (2000). e-CRM. Journal of Database Marketing, 8(2), 137–142. Received: 19th September.
3. Structure draft:
1. Introduction
1.1 What is CRM
1.1.2 The main three types of CRM.
1.1.3 The essential traits for successful CRM implementation.
1.1.4 The problems faced by CRM. 1.2 Modern CRM 1.1.2 Modern CRM Features.
1.2.2 The modern CRM challenges. 1.3 Thesis Objective and Problem Statement 2. Modern CRM Capability
2.1 CRM Integration with AI.
2.2 Omnichannel Engagement.
2.3 Robust Analytics and Reporting.
2.4 Prioritize mobile accessibility.
2.5 Enhance Customer self-service (this might be included with AI).
2.6 Facilitate Customer Journey Mapping
2.7 Social Media Integration
2.8 Robust Security and Compliance
3. Impact of Modern CRM on Retention.
4. Conclusion

In a 200-250-word response, discuss the aspect of “modularity” . 
How can having this dimension in your analysis benefit current and future customers? 
Make sure to support your thoughts with relevant, outside, reliable academic and peer-reviewed resources that are properly identified, cited, and referenced in your response.

You can use any event just this assignment is for my marketing strategy and implementation class he wants every part of the question answered and to include a GRAPHICALLY MAPED OUT  COLLABORATION NETWORK with the participants that are involved. make sure to answer every part of the challege or it is considered in complete if you can copy and paste the instructions of the challege at the top of of the questions answered that would be great. I will provide an example of the collaboration graph network.

MKTG 3000-E01 Take Home Final
For your take home final project, select a product to study and build a PowerPoint presentation discussing the marketing topics outlined below. Select one product from one brand. This should be a product that you are interested in or use, and physically have (or can obtain). Do not select a restaurant.
The final report should be about 20-25 slides and should include multiple photos. Slides should have bullet points, not paragraphs.  You will not deliver an oral or video presentation of the project you put together, so be sure to provide enough context in the bullet points so that the reader can understand what your bullet point means with regard to the objective of the final. Be careful to not cover up the words with your photos (use only a few bullet points per slide). Do not put information in the notes window in PowerPoint—all of your key points should be summarized concisely on slides and in your bullet points and photos, organized in sections with clear headings, and slides discussing clearly labeled and organized subtopics. Please remember that these finals are individual efforts.
Research what makes an effective PowerPoint presentation and integrate those findings into the creation of your final project (this research does not need to be provided but rather utilized in the creation of your presentation). The objective of this final is to deconstruct a marketing strategy utilized by a company to illustrate your understanding of situational analysis, consumer behavior, segmentation and targeting, positioning and differentiation, and the and the marketing mix: product, price, place, and promotion. Utilize APA style citations, utilizing in-line citation as appropriate and providing a works cited slide at the end of your project.  
TARGET MARKET (15 Points)
Who is the target market for the product you selected? Research and describe the consumer that buys the product.  Use a minimum of three segmentation variables to explain the target market. Explain how you reached your conclusion.  Some ways to determine this include: Ask someone at the company. Who is it that is buying or using the product?  Talk to someone who uses the product. What clues do the 4P’s (product, price, place and promotion) used for this product provide about the intended target market? If you go to a store where this product is sold, who is around you are at the store that sells the product?
Illustrate the target market by showing people in promotional tools used for the product (ads, marketing materials, on the packaging of the product, a selfie, or a photo of a friend or family member in the target market using the product).
SITUATIONAL ANALYSIS (15 Points)
Conduct a SWOT analysis for the product that you selected. Research the company that produces the product, industry category that the product is part of, and the environmental factors that may be impacting the product. What are the strengths, weakness, opportunities and threats for this product? Include macroenvironmental, microenvironmental, internal and external factors in your analysis. Present your findings in a SWOT matrix.
PRODUCT (15 points)
Describe the product. Be sure to pick a specific product and not the whole company.  What variations (size, flavors, etc.) of the product are available at different locations? Include a photo of you with the product (a selfie). You can also use photos from the Internet for variations of the product, but one photo must have you and the product. What is the packaging like?  Where is the product made?  What observations can you make about the product that you might not realize if you were purchasing the product online? Does the product/company have a story? What attributes of the product make it especially appealing to the target market discussed in #1? What are the alternative or competitor products for the product you selected? How is this product differentiated from alternatives to this product?
PLACE  (15 Points)
Where is the product sold? Be as specific as possible.  Locally, regionally, nationally or internationally? Show photos of the product in at least 6 types of locations or websites where it is sold. Depending on your product, try to find it in a regular grocery store, health food store, department store, convenience store, bookstore, liquor store, bar, restaurant, auto parts store, discount retailer, specialty store etc.  Present at least 3 physical stores and 3 digital stores.  Is there anywhere you expect this product to be sold that it was not available? Report on where it is not available, especially if it is not available in many locations that you think would be important to reach the target market in #1. Where are competitors’ products available?
PRICE  (15 points)
Report the price of the product in each of the locations you identified in #4 and present your findings in a table along with screenshots of the prices. How does the price compare to the competition? Why is the pricing different in different stores? What pricing strategies discussed in the course materials can you identify being utilized in the examples you found? Why do you think these pricing strategies were used?
6. PROMOTION (20 points)
Present examples and photos of as many promotional mix tools used to promote the product that you can find. Can you find any ads for the product in magazines, newspapers, billboards, TV etc.? Where did you find the ads (ex. which magazine? where was the billboard)? Did you come across any point of purchase (POP) displays?  Are there any other promotional pieces at the store (like umbrellas, store displays, posters)?  Take a photos, screenshots or include a link and describe the ad(s). Do not only provide social media and digital banner ads. How did you know about the product? Note: Be detailed.  The promotion section is worth the most points!!
Address all the tools of the promotion mix.
Public Relations: How does the company get publicity? – press releases? Social media? Use of volunteers? Tours or events? Other?
Personal Selling: Does the company (manufacturer) or reseller (store) have salespeople? What do they do? What marketing materials do they use in the course of selling? Did you observe any evidence of the Personal Selling Process?
Sales promotion: What examples of sales promotion for the product did you find? Does the company give away free samples? Does the product go on sale? Coupons? Loyalty programs?
Direct Marketing: Is the product sold in catalogs? Can you buy the product online? Via direct mail? Other?
Advertising: Present different types of mass media advertising for the product. Ads are not just commercials on TV–what other promotions are used for the product? Look for promotions such as print ads, brochures, billboards, coasters, social media, web page, app, internet ads (go to their web site a few days before and see if you get an ad in a day or two on Facebook or other social media).
APA Style Citations (5 points)
Research was conducted and APA style citations utilized, including a Works Cited/Sources and in-line citation as appropriate.
The assignment will be attached. The rubric is at the bottom of the page. For the product used in the presentation, please use PowerBeats Pro made by Apple.