Category: Marketing

Discuss in detail the stakeholder approach.
DISCUSSION FORUM Then create a thread (400 words minimum requirement). Include references. I will provide examples from the posts of 2 fellow classmates, so that you can see how a good finished job should look like. JOURNAL ARTICLE SUMMARY
Pick one of the following terms for your research: centralization, contingency, decentralization, efficiency, mechanistic, organic, organizational behavior, scientific management, stakeholder, or sustainability.
Journal Article Summary and Discussion Within each module, there is a list of key terms. Each student will select one of the key terms and conduct a search of online library resources to find 1 recent peer reviewed article (within the past 3 years) that closely relate to the concept. Your submission must include the following information in the following format:
DEFINITION: a brief definition of the key term followed by the APA reference for the term; this does not count in the word requirement.
SUMMARY: Summarize the article in your own words- this should be in the 150-200-word range. Be sure to note the article’s author, note their credentials and why we should put any weight behind his/her opinions, research or findings regarding the key term.
DISCUSSION: Using 300-350 words, write a brief discussion, in your own words of how the article relates to the selected chapter Key Term. A discussion is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment.
REFERENCES: All references must be listed at the bottom of the submission–in APA format. (continued) Be sure to use the headers in your submission to ensure that all aspects of the assignment are completed as required.
Any form of plagiarism, including cutting and pasting, will result in zero points for the entire assignment.

It is the final project report of a graduation in Marketing, and it is necessary based on the documentos attached write the methodology and findings (chapter 3 and 4). The first two charpter is already done. 
Also, I alredy did the presentation for this report, but I the write part is not done yet. I would like a help with those write. The ideia is alredy on the doc. attached, but if it is necessary any addaptition, be free to do it. 
Attached are the following documents: 
– Presentantion slides with the main ideias for the triangulation
– First two parts of the report
– Ansewer of the survey to be use in the triagulation
That is the sctructure that is necessary to follow:
Format of Report 
1. Introduction (DONE) 
• Objective of study
• Aims and objectives.
• Purpose of study
• Significance of study
• Limitations
2. Literature Review (DONE)
• Introduction
• Break down each of five themes – five sections.
3. Methodology – 1200 to 1400 words
• Introduction
• Research Approach
• Research Method
• Data collection Method 
• Sampling
• Pilot Study
• Analysis
4. Findings & Discussions: – 2000-2500 words
• You can treat this by Theme or, analyse each question on the questionnaire.
• Triangulation (see this link)
• https://www.scribbr.co.uk/research-methods/triangulation-in-research/#:~:text=Triangulating%20theory%20means%20applying%20several,for%20why%20people%20behave%20cooperatively.
•
5. Conclusions & Recommendations
References/Bibliography
Appendices 

. You must support your answers to the case study questions with material from Chapter 1 of the Armstrong & Kotler, 2022 text and with details from the case study. Part of the grading rubric is to cite in APA format (Armstrong & Kotler, 2022) from the course material a minimum of 3-4 times and reference the textbook once at the end of your case study analysis: Armstrong, G. & Kotler, P. (2022) Marketing An Introduction (15th Ed.). Pearson
please use Title: Marketing: An Introduction (15th ed) 2022
Author: Gary Armstrong and Philip Kotler
Publisher: Pearson
ISBN: 9780137704354 OR 9780138161866 OR 9780137476480
as the source

I need to rewrite the document that I attached completely, since it all consists of AI text. All sentences need to be reformulated, including those in the tables. Remove all repetitive sentences, structure and make sure that the language and logic of the narrative is maintained at the master’s level. I also need this document to be formatted in APA citation style.
The second document describes how this work will be assessed. Based on this information, you will need to do all the work.

DQ’s must address ALL aspects of the question and be at least 175 words. 
Respond to the following in a minimum of 175 words: 
Discuss what the product life cycle is (PLC).
Select a product you are familiar with. Based on this weeks materials on the product life cycle, what stage is it currently in?
What led you to conclude it was in this stage?
What types of changes will most likely occur to your selected product as it continues through the product life cycle?
How will this affect the marketing of your selected product? 
At least 2 peer replies worth 10 points each for a total of 20 points possible. 
Peer replies must be 75 – 100 words .
Julaine 
The product life cycle (PLC) is a framework that depicts the stages a product goes through in the market, from its introduction to its eventual removal. There are typically four main stages in the PLC are Introduction, Growth, Maturity and Decline. It’s important to note that the PLC is a simplified model, and the length of each stage can vary depending on the product. Some products may have a very short life cycle, while others may stay in the maturity stage for many years.
Taking the iPhone as an example, it’s likely in the maturity stage. While still a major seller, its sales growth has slowed, and it faces increased competition from other high-end smartphones. Slowed sales growth compared to the initial explosive growth after its introduction, iPhone sales growth has plateaued in recent years.
As the iPhone matures in the product life cycle, it’s likely to experience a gradual decline in sales volume. This could lead Apple to focus on selling previous models at lower price points to reach new market segments. Marketing will likely shift to emphasize the value proposition of the iPhone compared to competitors, highlighting the benefits of the Apple ecosystem and user experience. One might see more emphasis on upgrade programs, trade-in offers, and bundled services to make iPhones more attractive.
Additionally, the iPhone’s marketing will likely adapt to a more value-driven approach, focusing on retaining existing users and attracting new buyers through strategic pricing and targeted campaigns.
Brittney 
The product of life (PLC) is the length of time from when a product is introduced to consumers to the time it is took off of the shelves. The product of life helps analyze how well a product did from development to the decline. The product of life is broken down into four stages and the first stage is introduction. The introduction stage is when a product is launched. The second stage is growth, and this is where companies see a higher revenue, increase is sales, and profits. The third stage is maturity, and this is where many consumers have accepted the product, but competitors have entered the race, growth has slowed down. During this stage the product has got the highest sales, and profits. The final phase is decline, and in this stage the products demand decreases, and the popularity has decreased. Basically, the product is slowly disappearing from shelves.
A product that I am very similar with is an Apple iPhone. I have had one since the first one came out. Apple comes out with a new iPhone every year but with new key features on it. I believe the iPhone is in the maturity stage of the product of life. The reason I believe it is in the 4th stage of PLC is because they have established their market presence, and they always release a new iPhone, and they are getting to where prices are stability, and they are focusing on new key features. And they are always doing minor changes to the iPhone each year, but they have stability and market saturation. Product differentiation has played a huge part in this stage, because newer cameras and faster processors, and the consumers have accepted the iPhone into the market. There are some really old iPhones they have never really vanished. They will make them faster, the cameras will always continue to improve, bigger storage, the colors, the size always plays a factor. It will always hype of the new iPhone coming out in September because Apple has made a name in th

Please see the attached file titled “Marketing Take Home Exam #3” which contains the assignment instructions/questions.
The assignment asks that you refer to the information from the class textbook. The link below will lead you to my copy of the textbook. My login information is below: (Once you click on the link, click on the Yuzu Barnes and Noble Option to login with the login information below)
https://www.yuzu.com/#sign-in 
username/email: **************************************************************** ChristaCof1974!
Please let me know if you have any questions regarding the assignment at hand.
And thank you for your help!!

write a research proposal about the aboved title. you will see a ppt presentation attached. this ppt file has ALL MY IDEAS and you are going to write this proposal based on the ppt file. the research proposal should include : 1- Introduction (Background information, problem statement, aims/objectives, identifies a significant industry problem, etc.) 2- Literature Review (Relevant literature, reasonable review parameter, recent development, organization of issues etc.) (Please USE ALL attached articles then you may add more from your side). 3- Research Methodology PLEASE Use Qualitative (semi-structured interview) + Sound method, clear description of the method, data analysis technique etc.) 4- Feasibility of Study (In terms of scope, time, resources & practicality) Make sure to explain the feasibility of the study Make sure to THAT THIS RESEARCH PROPOSAL IS CONNECTED WITH MY PPT PRESENTATION (ATTACHED) SO YOU NEED TO LOOK AT THE PPT FILE AND RELATE IT TO THE RESEARCH PROPOSAL See less

Case study:
Abstract
**The arrival of uberisation and the challenge to the traditional social and economic model of French companies.**
Uberisation is an economic model that extracts itself from the social responsibilities of shopkeepers, craftsmen and French businesses.
The impact of Uberisation on our economy is undermining our traditional business models, as the digital platforms used by these start-ups bypass the pre-established economic models of identical services at knock-down prices provided by self-employed people rather than employees.
What’s more, this model completely dehumanizes the social relationship of activities. Putting customers and service providers in direct contact via digital platforms removes all human contact, both for retailers and the self-employed.

Please follow the instructions below and analyze the case study following the instructions. You must follow the table of contents as it is in the document below. Do not use any AI tools or plagiarism. Please provide the document before the deadline.

Peer Review of this thesis draft, only including until the methodology part. 
– Include Strengths, Weeknesses, Main criticisms and suggestions for improvement, comments regarding formalities and closing remarks and recommendations
– reference the writers 
– specficy in which sections/pages when discussing a specific part