Category: Marketing

Chapter 5 – Data Driven Storytelling: Winning the War of Brand Relevance – Michael Brito

Chapter 6 – Programmatic Advertising 101 – Brian Stempeck

After reading Chapters 5&6 of the textbook, watch the above videos and then: (I have attached a resume of each chapter)
Write a minimum 2 page report which summarizes the 2 videos and also go to STATISTA and include relevant statistics. (Also I attaches the two references that I found in statists also you can see the references bellow) ( Also if you don’t want to use one of the reference that I gave you because you find something better or easier to write is fine)
You can search for terms mentioned in the videos such as – Brand Relevance, Programmatic Advertising etc..
Write using APA 7 Format and list all your references.
1. Alipay, WeChat top china brand relevance index. Telecom Asia (Online). 2017. https://4x20id2g7-mp02-y-https-www-proquest-com.proxy.lirn.net/trade-journals/alipay-wechat-top-china-brand-relevance-index/docview/1955758103/se-2.
1. Tomkins R. Global chief thinks locally: INTERVIEW DOUGLAS DAFT: Coca-cola’s new chairman is decentralising power to rebuild the brand’s relevance around the world, says richar: [london edition]. Financial Times. Aug 01 2000:15. Available from: https://4x20id2eq-mp02-y-https-www-proquest-com.proxy.lirn.net/newspapers/global-chief-thinks-locally-interview-douglas/docview/248961056/se-2.

Throughout this course you have explored all elements of a marketing plan. Now it is time to put your marketing plan together for the company you selected for your marketing manager internship.
Part A – General Information and Situational Analysis
Section 1 – Company Background
Describe the selected company and brand and a brief history.
Summarize the core products and services the company offers.
Identify direct current competitors and explain why they are direct competitors.
Section 2 – SWOT Analysis
Complete a SWOT analysis.
Propose the product or service line you want to develop a marketing plan for.
Justify your proposal with a SWOT-based argument for why it warrants marketing investment.
Section 3 – Macro- and Microenvironment
Analyze at least two elements from each quadrant of Table 8.1 in the course text as the micro- and macroenvironment factors that affect the company’s overall marketing strategy.
Part B – The Marketing Plan
Section 1 – Segmentation, Targeting, and Positioning (STP)
Describe your segmentation approach for your proposed product or service and provide rationale for this approach.
Describe the target audiences or markets.
Create a positioning statement.
Section 2 – The Marketing Mix
Formulate the four Ps for your proposed product or service:
Product
Describe your core product, extended product, and the product concept.
Explain how you plan to achieve competitive differentiation through creating customer value in four areas
Branding
Packaging
Support
Quality
Price
Place
Promotion with a special focus on digital media and integrated marketing communications (IMC)
Section 3 – Global and Ethical Considerations, and Conclusion
Identify three business or sociocultural considerations in translating your marketing plan for use in a foreign market.
Discuss the company’s policy or philosophy on one of the areas below:
corporate social responsibility (CSR
green marketing practices
ethics
ethical marketing
diversity, equity, and inclusion (DEI) practices.
Conclude with a summary of your plan and why it deserves to be funded.

MC4061 Assignment – Additional information
In terms of your choice of a company for your assessment for this module,
please make sure your chosen company is one within one of the service
sectors below or a company with a service component
Services includes a range of employment activities such as in for Profit & Not-for-
Profit organisations:
Financial services – banks, building society, accountants, insurance agents,
stockbrokers
Professional services – estate agents, architects, designers, solicitors, lawyers &
consultants
Marketing services – advertising agencies, marketing research, public relations,
sales agents
Leisure & recreation – sports clubs, theme parks, zoo & wildlife, tourism
organisations, libraries, museums, cinemas, theatre etc.
Transportation – air, sea, rail, and road
Power – electricity, gas, coal
Others – education & training, postal services, police, hairdressing etc.
Please speak to your seminar tutor about your choice of a company.

**Please NO chatGPT or plagiarism since the professor uses a top-rated AI-use detection tool to screen the assignment***
Prompt: Critically evaluate the rationale and implications of Uber’s dynamic pricing strategy. First, analyze the theoretical purpose behind dynamic pricing from an economic and business perspective. Then, transition into a personal reflection: recount specific instances where you have directly experienced the affects of Uber’s, or another company’s, dynamic pricing. How did these experiences influence your perception of the value and fairness of Uber’s, or another company’s, service? Conclude by considering the broader societal implications of widespread dynamic pricing practices in the service industry. 
Format:
Your response should be structured in essay format, consisting of an introduction, body paragraphs, and a conclusion.
Aim for clarity, coherence, and conciseness in your writing, providing relevant examples and insights where applicable.

So this is a Takeaway paper and i am only givin 24 hours to complete it. I have put the rubric below so you can follow that. Also i would like to do question 2 and question 6. Each one of these questions need to be 750 words each, and make sure to seperate the two questions not one big essay. 

: In a paper of 500-600 words, select one public organization to be the focus of a course project paper. Submit a brief outline of the industry, company, product line, and online digital presence (website, app, storefront).
Prepare this assignment according to the APA7 guidelines, including a title page, an introduction, and a conclusion. An abstract is not required. Cite in text and include a References section. A template is included here.
In your paper, make certain that you include at least two outside references from search engines or scholarly sources from the APUS Online Library.
Turnitin is required.
In the Assignment dropbox, please attach your paper as a file, do not copy & paste. 

Please check the variable section and conceptual framework to make sure what is the missing there ( mediator or moderator) and explain it in the context.

Description
Primary Discussion Response is due by Thursday (11:59:59pm Central), Peer Responses are due by Saturday (11:59:59pm Central).
Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
The quickly changing landscape in global business is causing organizations to adapt their corporate and global strategies. They have to adapt to stay competitive. It requires organizations to rely on strategic analysis tools. They need to rely on tools such as a SWOT analysis. Organizations that accurately analyze internal strengths and weaknesses, as well as external opportunities and threats, gain crucial insights to inform their strategic decision making. It is vital for organizations to have knowledge in strategic analysis such as the SWOT analysis. It is critical for those striving to thrive in the competitive market today.
Watch the following video on SWOT analysis to learn how it addresses the questions below:
SWOT Analysis: Definition, Examples, Process, and Uses
Discuss the following with your fellow classmates:
What can organizations learn from a SWOT analysis?
How can organizations best communicate the findings of a SWOT analysis to employees?
How might the results of a SWOT analysis motivate employees?

You are to submit a paper that analyzes the various cultural leadership styles as they apply to employee engagement and managing change. Include in your paper at least two examples of the influence of cultural leadership on the noted leadership responsibilities. 
The paper should be in APA formatLinks to an external site., Times New Roman 12-point font, and double-spaced. The paper should be 5 pages in length not including the title page and reference page. 
Resources:
Xenikov, A. Leadership and Organizational Culture.Links to an external site. In C. Newton and R. Knight (eds.), Handbook of Research Methods for Organizational Culture. Northhampton, MA:Edward Eldgar Publishing.

You have recently been appointed Marketing Manager, of your brand of your choice.
Select a global company, that in your opinion, has the highest application of Corporate Social Responsibility (CSR) standards. Provide an overview and analysis of their marketing mix variables that enhance and deliver the CSR strategy. Feel free to apply your creativity and assumptions for the information not available or public.
You should analyze:
Positioning and brand strategy, including targeting.
Distribution, pricing and communication strategy
Marketing plan, highlighting the communication chapter
Submission will be supported in a power point, or similar software (max of 6 slides), supported by a x5 minute video and/or audio presentation.