Category: Marketing

this is a paper that needs to be written for my marketing final. I attached the actual assignment in the pictures.

Brand : Kohl’s Competitors : Macy’s, Dillards, Nordstrom Example attached Assignment instructions : Students will now research the competitor landscape for the case study retailer based on the 3 competitors selected in HW#1. To fully understand the some of the challenges that the retailer faces from their competitors, comparing and contrasting the key areas of their businesses will define the similarities and differences. Students will identify for the case study retailer and each of the competitors their target market, product/service categories, price points, distribution methods to the consumer, loyalty programs/promotional strategies, and best practices that makes each retailer unique. Here are 2 examples Download 2 examplesof how to layout your competitor landscape in the required headings and format as listed below. Utilizing excel for the chart is recommended but not required. Please note – these are both edited for the purposes of the final pitch deck slide. The amount of details/examples will be greater for your assignment. You will extract the most important details/examples when you edit for your final pitch deck.
In a chart format similar to the examples provided, the following heading topics should be identified
Define target customer – demographics and psychographics – key points.
Dominant product categories (and/or services for sale) – detailed information includes types of products, major brand names (private or wholesale)
Price includes price ranges for dominant product categories (and/or services) – line up the price ranges with the product categories to connect with each dominant category
Distribution (where customers can purchase products) – indicates how and where product is received by the customer including an omni-channel effort if appropriate. List physical store types, online, mobile, curbside, BOPIS, digital marketplace, social media connections to purchase
Promotional Strategies (Tools to keep the customer engaged including all marketing efforts) – identify dominant strategies in terms of both traditional and non-traditional methods of attracting customers – strategies to get the customer to shop – special events, sales, SMS texts, emails, and loyalty programs including frequent shopper programs and exclusives.
Best practices – key strategies that separate each of the retailers from each other to give them a competitive edge. Include use of technology such as data analytics (AI) or use of AR, etc.
The content should be presented in a chart format that clearly identifies the similarities and differences. Make sure to in-text cite any statistics or direct quotes. Please include a works cited of resources used for this assignment.
The weekly Assignment master rubric is attached below. Please take a look at how this assignment will be assessed based on the required criteria. Your graded weekly assignments will be returned to the related Canvas assignment site with comments for possible revisions along with the graded master Assignment rubric. Please keep in mind that the content developed in each assignment will be transformed, extracted, or used as is to complete the final pitch deck to be presented and submitted on the last day of class.

Hello. I need help to create a marketing plan. Each person has been assigned a brand, mine is Burberry. I should answer these three questions, first by identifying and briefly explaining what the marketing plan will be. Don’t forget academic references. 

Hello, I′m looking for help to create a marketing plan for a Danish company named Royal Unibrew.
Problem formulation:
“How can Royal Unibrew achieve a leading position in the non-alcoholic beer segment in Denmark through Export 0.0%?”

Scenario
You continue to provide promising global strategy advice for MediCorp, Inc. The company has been so pleased with your contributions to their strategic planning and development that they would like you to assist with a new endeavor. Leveraging its strength in manufacturing genetic testing devices, MediCorp now wants to diversify its offerings and expand within the field of medical devices. This is a large field that extends to a myriad of products. MediCorp has asked you to identify a medical device (hospital bed) that the company can use as a vehicle for expanding into another country. 
Choose a country as a location (Spain) for MediCorp’s expansion and create an international business plan that guides the company’s operations in that country and grows MediCorp’s business within the selected device’s NAICS industry subsector. You will need to develop a strategy that examines MediCorp’s potential customers, business operations, financial projections, and implementation metrics. As this client’s business grows, Maryland Creative Solutions CEO, Jillian Best, emphasizes that it is critical for you to provide clear and concise analysis in your reports to MediCorp. She remarks, “Success with these reports could mean big things for MCS as well as for each of you. Let’s finish strong.”
First, select a country (Spain) as a new market for MediCorp to expand into, and decide on a medical device (hospital bed) from the list that MediCorp can use to drive expansion. To help with your analysis of the industry, you will need to identify the NAICS code for the industry subsector to which your selected  device belongs. Then, begin to develop a six- to seven-page marketing strategy for MediCorp.
As you begin your marketing strategy for MediCorp, first analyze the characteristics of the company’s potential customers in the new market and address the international cultural differences.
You will assess the characteristics of the customers, industry, market, company, and other factors how to analyze MediCorp’s own characteristics and how those characteristics will influence this and develop a relevant marketing strategy.
Marketing Strategy (six- to seven-page)
Now that we know more about MediCorp’s potential customers, we need to examine some key attributes of the company to adequately prepare it for international expansion.
Include the following components in your marketing strategy:
selection of new medical device for MediCorp to introduce in the selected country
MediCorp’s main competitors in your selected medical diagnostics devices industry in the selected country
market and segment growth of your selected medical device over the next three years in your selected country.
Where does MediCorp add value as a way of gaining a competitive edge?
Recommendation of relocation of one or more activities from MediCorp’s value chain in the United States to your selected country, using Porter’s Value Chain analysis.
the legal business entity to market the products in the country (review Modes of Entry for help)
impact of the country’s legal, ethical, and cultural standards on MediCorp’s operations in the country (review Governance and Accountability for more information)
Strategy Implementation Plan 
The next step is to specify the major factors to be tracked for strategy implementation using the four perspectives of the balanced scorecard: the learning and growth perspective, business process perspective, customer perspective, and financial perspective.
The international business plan should be 10–12 pages, excluding cover page, executive summary, reference list, and appendices. Any tables, graphs, and figures should be included as appendices. Your plan should have one-inch margins and be double spaced in 12-point Times New Roman font. In-text citations and references should abide by APA format. The plan should be organized using headings and subheadings to improve its readability.

Final Project: Social Media Marketing Plan
COMM 3803
Your paper must be at least 10 pages. This 10-page minimum will include any charts, images, or references (10 points for formatting).
Your paper must be in APA format.
Your paper must be double spaced.
Your paper must include all 4 parts of the project, including images or charts. You may use a screen shot of your Media Audit instead of including the entire spreadsheet.
You must include references for any cited sources.
Part 1 must include a detailed description of your company’s brand image, products, and services offered. You must create a detailed description of their target market, including any secondary audiences that might be beneficial for your company to target. This portion should include at least 2 written audience personas (done in worksheet 13). Last, this part must include detailed social media objectives and goals for your company to meet with a justification for how these objectives and goals will help the business. (25 points)
Part 2 must include a written report of the data compiled in the social media audit (done in worksheet 14). This means you should describe the results of the company’s current social media content and strategies. You should then critique these strategies by pointing out both strengths and weaknesses. Last, you will identify 2 competitors of your company and evaluate their social media pages. What are they doing better or differently from your company? What can your company learn from a competitor analysis that could help them to improve their own social media presence? It would be a good idea to include your own responses to the questions asked in the worksheets. (25 points)
Part 3 and Part 4 are detailed in worksheets 13 & 14. You must complete those activities, paste the content into your paper, and offer written explanation for the things that you choose to do. Lastly, you should have a conclusion which summarizes the 4 parts of the paper and addresses your company’s owners directly with advice on how to implement these things. Strategy recommendations (20 points). Conclusion (20 points).

Illustrate an understanding of contemporary topics in marketing relating to theories, models,
research methods and empirical phenomena;
Analyze and assess published journal articles in the field of marketing; 
Discuss contemporary marketing phenomena and practices;
Design an adequate empirical research approach for an analysis of a contemporary topic in
marketing. 
Emperical Data is necessary
There needs to be primary research and data collection including an analysis of the following topic:
Cross-Cultural Marketing Challenges in a Global Economy:
Description: Investigate how global brands tailor marketing strategies to different cultural contexts and the effectiveness of these adaptations.
Research: Compare marketing campaign performances across various cultural regions using sales data, brand awareness metrics, and customer feedback.

Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing and psychology)? What are the ethical issues and obligations that come with trust once it is built? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not?
Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS (American Public University Library) system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.

To help integrate what you are learning each week, as well as to help you illustrate your growing subject matter expertise, you’ll complete a weekly blog-style post that focuses in some way on one or more of the topics covered that week. Each post must be a minimum of 100 words in length (including the post title) with no maximum limitation. They should be tailored to fit the personal/professional brand or expertise that you’re trying to develop. Note that later this academic term (and beyond), you’ll begin to upload all of your posts (for this course and all other courses) to the website that you will be developing in this course.
Your weekly application posts should go beyond merely reiterating what was covered in the course materials. They should show your target audience(s) how to apply marketing concepts, techniques, or technologies to real-world problems or opportunities for which they have an interest. Your posts can be serious, light-hearted, tell stories or experiences, give advice, offer critiques of marketing practices you encounter, make comparisons across companies or techniques, describe innovative marketing practices, predict the future of marketing, etc. The key is that they must (1) be informative to your target audiences, (2) pertain to the week’s material for this course by using one of the provided prompts, and (3) be in your own words from your own perspective. Do NOT write “academic” essays with multiple references. People normally don’t want to read those. (You must, however, reference any other sources that are used, but you should NOT be using many other sources.) Remember that the tone, style, voice, and mood of your writing is up to you, but you should always consider what would work best for your target audiences. You may even decide to have a general theme to your posts, perhaps staying focused on a particular industry or region or marketplace.
Posts must include an original title (do NOT use the prompt as a title) and have proper grammar, spelling, and punctuation. Also, they should NOT indicate your student status (see the syllabus).
To receive credit for each weekly application post, it must be completed as instructed and then submitted on time: by 11:59:00pm on the due date. No late submissions will be accepted for credit. Submit the assignment using the appropriate link in the Assignments section of Canvas. (Note that the scores for the assignments will be averaged for a collective maximum of 5 percentage points. Also, keep in mind the grading scale for this assignment as noted in the syllabus.Ideas for this week’s Application Post
To earn credit for the weekly application post, you must write about one of the topics referenced below. After your post (or in the submission comments), list the instruction prompt you used so it’s clear which one you wrote about. (Not listing your instruction prompt will reduce your score by 1 point.)
How marketing communication sometimes relies on the smallest elements.
How particular marketing communication elements differentially affect target segments.
Choose one of the elements from the Krause Visual Design book and discuss how it could affect audiences in your industry.
Compare and contrast two different elements from the Krause Visual Design book and why they matter to marketers.
Consider how new technology is blending communication formats.
Support or take issue with Ann Handley’s comments on video versus written content.
Will virtual reality really change how marketers tell stories?
Is “Trojan Horse Marketing” unethical, or is it just part of doing business?
Why is video advertising becoming so popular?
Do you have YOUR OWN take on why videos become viral?
Explain the cases when viral videos could have negative impacts on brands.
Discuss the pitfalls of video advertising as opposed to print or static visual communication.
Discuss one or more aspects from what you learned during your Google Ads studying.
Discuss the marketing/communication/sales funnel for your industry. Why is planning important to website creation?

This is a group assignment. Only the project reflection and conclusion sections need to be completed. It needs to be done with the content of the picture.