Brief:
This is a Group Assessment. It has two parts, Report and Presentation.
I am responsible for the ●Situation Analysis and ●Strategic Focus Parts of the report. And need to do a 300-word script and 3-page slides of these two Parts.
Instruction:
1.Length: Report: 1200 words , Presentation: 300 words script and 3-page slides.
So you need to give me 3 documents.
2.The group’s structure is attached in “Group Report instruction” document.
3. I am responsible for :
Situation Analysis
● Market Analysis: Overview of the bourbon market in Australia, including size, growth trends, and consumer behavior.
● Competitive Analysis: Identify key competitors, their market positions, strengths, and weaknesses. Compare their strategies with Maker’s Mark.
● Consumer Insights: Discuss the current perception of Maker’s Mark among consumers and identify barriers to its relevance and differentiation.
Strategic Focus
● Target Audience: Define the primary target audience for Maker’s Mark based on demographic, psychographic, and behavioral characteristics.
● Key Insights and Trends: Highlight broader cultural or market trends that Maker’s Mark should capitalize on.
4.No Using AI.
Category: Marketing in Practice
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Title: “Maker’s Mark: Analyzing the Market and Identifying Strategic Focus for Success in Australia”