Category: Marketing

Research Paper
In this assignment, you will choose one of the following pairs of companies to compare, contrast, and perform an overall analysis of across each of the main areas of consumer behavior we have covered in this class. A satisfactory paper will be completed in a minimum of 2,000 words (no maximum). The paper format should be double-spaced and use a professional 12pt font. Include citations when appropriate (websites, news articles).
Companies:
Walmart vs. Target
Toyota vs. BMW
Old Navy vs. Calvin Klein
Spirit vs. American Airlines
Apple vs. Samsung
Aldi vs. Whole Foods
Maybelline vs. MAC
Taco Bell vs. Chipotle
Xbox vs. Nintendo
TikTok vs. YouTube
NFL vs. NBA
Trojan vs. Durex
Comcast vs. AT&T
Hilton vs. Holiday Inn
Verizon vs. T-Mobile
Your paper should address the following:
An introduction of the companies and the primary products they sell.
A comparative analysis of the different consumer behavior theories as discussed in the course. Note: You may not find information on every single one these topics. You are, however, expected to provide a thorough analysis of the information available to you.
What is each company’s target demographics and market segmentation strategies?
What is each company’s niche in current popular culture?
How does each company handle responses to consumer feedback and complaints?
What corporate social responsibility initiatives are each company involved in?
What efforts towards sustainability has each company made?
How does each company utilize sensory marketing in the buying process?
How does each company motivate consumers to buy and get involved in the purchasing process?
How does each company tap into the self-esteem, self-consciousness, and self-image of consumers?
Do these companies emphasize gender roles in their marketing campaigns?
What is each company’s brand personality?
How does each company use psychographics?
What are the companies’ core values and ethical codes?
How does the company use different sources to reach their target markets?
How does each company use e-commerce?
What is the in-store atmosphere of each company?
Does either company engage in B2B marketing/selling?
How does each company ensure that consumers are informed about their products?
How does each company utilize social media platforms? Do they use influencers?
How do these companies compete in the global market? Do they market differently in different countries or subcultures?
How has each company shown innovation in their respective marketplaces?
How has each company responded to the COVID-19 pandemic and ensured customer safety?
An opinion-based conclusion on which company best considers the behaviors of their consumers when engaging in marketing campaigns and strategies.

Provide constructive feedback from discussion posts attached. 
Minimum 100 words for each post
No sources required

Read the book “How Successful People Lead: Taking Your Influence to the Next
Level” by Maxwell, J.C. Complete a reflection paper about the book. A
reflection paper is not a book report, a summary, or a synopsis of the book. A reflection paper
requires you to state your thoughts and opinions on a topic then support them with facts,
observations, personal experiences, etc. That is what these assignments are; students must read
each book and write papers providing their thoughts and opinions about them. For example, a
student could write about how something in one of the books relates to their personal life, how it
could be helpful in their future career, how they agree or disagree with concepts from the book
because they have encountered them in their personal life, etc.
The reflection papers should be between 3 and 5 pages, double spaced, in Times New Roman,
12pt Font. You will not be penalized for writing more than 5 pages, but will be penalized for
submitting a paper under 3 full pages in length. The reduction in points for not adhering to the
above guidelines is at the sole discretion of the instructor.
Each reflection paper is to be completed individually and will be subject to an anti-plagiarism
check through TURNITIN.  

Please submit your draft 1. It should include the first 3 bullet points from the Project Expectation Document. 
• Company background (300 words)
• Industry Trends (300 words)
• Major Players in the market (5 players; 500 words)

As you use the rubric as guide (template) to your case analysis please address (answer) the following case question (issues) below as an integral part of your case analysis:
1. What could be an appropriate marketing mix (the 4 Ps) that can derived from the research? Explain.  What are the managerial implications of the results that can help Manan Shah design the marketing program? Explain.
Additional Instructions
Only answer the question above. I also need thie question summarized. Please submit your completed work as one document on canvas in a Word document or pdf document. Your paper should have an Executive Summary.  The format and length of your completed work should be as follows: 12 font size, typed, plain texts, single-spaced, and 5-7 pages limit excluding the executive summary.  Your analysis should be based solely on the facts, information and data given in the case only.  Do not research the case or use research information to answer or respond to the case requirements. The Executive Summary should be not less than a half-page and not more than one page. Please present your work in paragraph form. DO NOT submit your work in outline form.  A paper submitted in outline form WILL NOT be accepted and a ZERO grade will be assigned to the paper.
* 4 Ps=Product, Price, Place, and Promotion.

Here are the preliminary results.   I have embedded comments to help you understand them.   Please review with your group.  
Within your group, you must identify hypotheses (minimum of three), you wish to test.  You will forward these to me, and I will run the results.  Hypotheses must examine two or more variables.  These should be based upon theory.   For example, you may want to examine what data respondents are willing to provide by gender.  Are there differences between men and women?  These are the two largest categories for gender. 

This research must present an examination of the
benefits, obstacles, and best practices of integrating AI in SEO strategy. It must contain the following chapters:
Table of Contents
Chapter 1: Introduction
1.1 Introduction to Search Engine Optimization (SEO)
1.2 Introduction to Artificial Intelligence • 1.2.1 Overview of Artificial Intelligence
• Introduce the broad scope of artificial intelligence, encompassing technologies such as machine learning, natural language processing, and more.
• 1.2.2 Current Integration of AI in SEO
• 1.3.1 AI Tools for SEO
• Detail the AI tools currently enhancing SEO strategies, including automated content creation, AI-driven keyword optimization, and predictive analytics.
• 1.3.2 Practical Applications and Case Studies
• Present case studies and examples where AI tools have been effectively implemented in SEO to improve outcomes and efficiency.
1.4 Research Landscape and Contributions
• 1.4.1 Key Contributions from Academia and Industry
• Review significant academic research, white papers, and industry insights into the application of AI in SEO.
• 1.4.2 Dominant Themes and Research Trends
• Identify prevalent themes and trends in the existing research, including commonly used methodologies and principal findings.
1.5 Identification of Research Gaps
• 1.5.1 Areas Lacking in AI and SEO Research
• Highlight specific areas within SEO that lack extensive research concerning AI applications.
• 1.5.2 Critique of Current Research Limitations
• Analyze the limitations and shortcomings in current studies, including methodological flaws or conceptual gaps.
1.6 Unanswered Questions and Future Research Directions
• 1.6.1 Prospects for Advancing AI in SEO
• Discuss potential applications of emerging AI technologies that could further revolutionize SEO practices.
• 1.6.2 Theoretical and Practical Challenges Remaining
• Outline significant unanswered theoretical questions and practical challenges that Chapter 2: Theoretical Framework
2.1 Overview of AI in Digital Marketing
• 2.1.1 Definition and Scope of AI
• 2.1.2 Evolution of AI in Marketing
• 2.1.3 Key Technologies: Machine Learning, Natural Language Processing, Predictive Analytics
2.2 The Role of AI in Search Engine Optimization
• 2.2.1 Understanding SEO Basics
• 2.2.2 Integration of AI in SEO Practices
• 2.2.3 Case Examples of AI-enhanced SEO
2.3 Benefits of AI in SEO
• 2.3.1 Efficiency in Content Creation and its promotion • 2.3.2 Enhanced User Experience and Personalization
• 2.3.3 Predictive Analytics in SEO Strategy
2.4 Challenges and Ethical Considerations
• 2.4.1 Data Privacy and Security
• 2.4.2 Accuracy and Dependence on AI
• 2.4.3 Ethical Implications of AI in Digital Marketing
2.5 Theoretical Models and Concepts
• 2.5.1 Theories of Technology Adoption
• 2.5.2 Models of Consumer Behavior Online
• 2.5.3 Frameworks for Evaluating Technology Efficacy. 
Also, the paper must contain minimum 17 sources. All these sources must be accessible and free, so any person can read these references on Google scholar. 

You must prepare a report of 4000 words containing an analysis of a specific activity, operation, policy, or practice revealed or experienced during the internship, along with an analysis and explanation of why it is especially effective OR why it is not effective and suggestions for capitalizing on that strength or improving upon that deficiency.  In doing this, you must combine theoretical and practical knowledge — remember, what you are doing here is clearly and directly applying concepts and theories that you have learned during your studies at Hult, along with germane information from your own research (using academic reference sources) as appropriate, to facilitate a detailed analysis and to support your recommendations.
This work product could be based on a report/research project about the problem/opportunity that you wrote during the internship. Alternatively, you can analyze the focal activity, operation, policy, or practice(s) on your own.
Grading Criteria (What constitutes a good assignment?):
Clear evidence of both practical knowledge and concepts and theories from the BBA program being applied (responsibilities vs CLO);
Critical analysis of the specific topic/issue;
Well-supported recommendations.
This is a report I wrote, I need it to be fixed wherever it is needed, and to look professional. I need it to have a low percentage of AI and plagiarism. 
The in-text citations have to be fixed and references have to be added. 
Also table of content has to be added. 

Information and communication technologies provide a tremendous tool for spreading awareness and highlighting issues that may not be adequately represented in the mainstream media. Hashtag activism, in particular, is concerned with driving social media traffic to bring awareness to a cause. Review this article for a few examples: https://marketing.twitter.com/en/success-stories/cause-marketing-on-twitter
Create a cause-oriented hashtag campaign and use your online voice for good. Follow this process for your post information:
Select a cause important to you
Plan your messaging and decide which hashtag to use
Create social media posts in Canva.com to promote your hashtag campaign (Go to Canva.com/Templates/Social Media/Twitter Posts)
Provide an image of the X post you created here with a one paragraph overview

I have already done this assignment and got a 0 on it because the brief wasnt understood. I have attached the report. It says its a group report but its individual. please read the brief attached. The company name is ‘Guide’ Website: https://www.guide-ae.com/
There is a Example for this assessment attached to this email. NO AI OR PLAGIARISM ALLOWED.
AT LEAST 10 ACADEMIC REFERENCES. Please read the brief and examples carefully before confirming.