Using your Research Paper: Annotated Bibliography and Research Paper: Outline, you will work on polishing a 10 pagepaper, complying with the formatting and content instructions below.
Format
• Minimum of 10 pages, double-spaced, not including title and reference pages.
• Times New Roman, 12-point font.
• Left justified only with 1.5” margins on the left side.
• One-inch margins at the top, right and bottom.
• Current APA format.
• Numbered pages.
• Minimum of 10 scholarly articles from peer-reviewed journals fewer than 10 yrs old.
• Show block quotations for more than 40 words.
o Single spaced with double space separating quotes
o Indented 5 spaces from left hand margin
o No quotation marks
• Reference page in current APA format including active URL links (not included in page total).
• Single space between references and double space within the reference.
Content
• A title page that includes:
o Running head: and page number (right-aligned)
o Course number and name
o Case name
o All group member names
o Date submitted
o Respectfully submitted to: (Instructor’s Name)
• Abstract (block-formatted)
• Content of your topic and/or paper
o Concepts from the textbook that are related to your topic, including page numbers where the concepts may be found. Credit will only be earned for concepts supported by text page numbers. (Essentially, this is accomplished through integration of the relevant course content, using properly-formatted APA citations.)
o Use current APA in-text citatations to credit sources listed in the reference list as appropriate
• Conclusion
• References
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
Category: Consumer Behavior
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“Polishing Your Research Paper: Applying APA Formatting and Integrating Course Concepts”
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“Unpacking Consumerism: A Critical Analysis of Interdisciplinary Approaches and Theories in Understanding Consumer Behavior and Expectations”
A high level of analysis and evaluation, including a variety of examples throughout the work of how background theory has been critically contextualised to the case study. An increased focus and consideration on contemporary research creating a rich and diverse discussion which significantly shows how subsequent opinion is being driven by prior related / unrelated research on the topic. 1. Critically analyse the nature, characteristics, needs and expectations of different consumers.
2. Synthesise interdisciplinary approaches to issues of consumption and consumerism.
3. Evaluate the application of theories and concepts of consumer behaviour within their sector. -
Title: Understanding Consumer Behavior for Effective Marketing Strategies Consumer behavior is the study of how individuals and groups make decisions to purchase, use, and dispose of goods and services. It involves understanding the psychological, social, and cultural factors that influence consumer decision
Discuss in 600 words how consumer behavior is defined. What are 4 major uses or applications of an understanding of consumer behavior? How can this understanding be used to develop a marketing strategy?