Category: Business

Disruptive innovations make products/services accessible and affordable. What are three products or services you use (other than computers or cell phones) that could be considered or based on disruptive innovations, and why? Please explain in detail.
Reading: Building a business strategy in the digital world
https://search-ebscohost-com.ezproxy2.apus.edu/login.aspx?direct=true&AuthType=ip&db=bth&AN=115590805&site=ehost-live&scope=site

Overview
Leaders need input, especially from stakeholders, to move ideas along. Having a unique, insightful product or service is just one step. Project outlines that include careful consideration of a company’s mission, opportunities, and risks can help ideas gain momentum and snowball in significance.
Scenario
Now that you have written a blog post identifying critical elements needed to support the rationale of your project, outlining specifics is key! These specifics will be used in an upcoming elevator pitch you will submit to senior management in Milestone One. Before management will approve exploring the idea for new opportunities and funding, they have key performance indicators (KPIs) you will need to address. Your goal for this assignment is to provide an outline that strongly, yet carefully, presents an argument to move your concept forward.
Prompt
Using MarketLine, Yahoo Finance, and the company’s investor relations webpage, continue your investigation of the company you selected in your Module One blog post. Specifically, look at the company’s profile, financials, and SWOT analysis.
Using speculative strategies, articulate your thoughts. Remember, success may mean revenue to a for-profit business; however, to a non-profit, it may mean a specific outcome, such as donor retention rate, social media engagement, or email open rate.
Draft a project outline that presents a prospective timeline and targeted customer segment of your project. This project outline is a precursor to Milestone One: Elevator Pitch. The KPIs you need to consider and address in your outline are:
The intended customer: Describe the intended customer or customer profile for the new product or service.
Opportunities in the market: Explain the opportunities in the market based on your research.
The financial opportunity: Assess the financial opportunity that the project presents for increasing cash flow and topline revenue.
Can it be cash flow positive and profitable? For example, Zappos donates a pair of shoes for every pair of shoes sold. This leads to profit in the long run due to good CSR and company image, but is not immediately profitable.
Your contribution will be evaluated based on the quality of the input.
What to Submit
Use the Module Two Assignment Template Word Document to submit your project outline as a Word file. Sources should be cited according to APA style.

i have attached all the instructions below. please ensure there is no plagirism and also you add at least 20 harvard style references

CO3
Imagine you are an entrepreneur organizing a new business venture. It can be anything, any industry. Be as creative as you like. You need the following for establishing your “brand:”
Logo
Slogan PROMPT:
Go to https://www.futurepedia.io/
Search for free AI tools to help you create ONE of the following for this new business, your choice; there are multiple free AI tools for each. (Click these links for explanation of what is logo and slogan.)
Logo Slogan (any type of slogan) When you have decided what to go for — logo or slogan — find at least 2 AI tools to create it on Futurepedia. Using one of the AI tools, create your item, then try the second tool to create it again. Compare and contrast the two! Which one do you like better? Are they the same? Different in any way? How do they work? How do the results differ?
NOTE: You MUST select and use the AI tools, not just make up your own logo or slogan without AI assistance. The purpose of this Discussion is to play with the AI tools, compare them, share them, and discuss them.
Describe briefly your imaginary business (sentence or 2) so that we have context.
Identify the two AI tools you selected from Futurepedia, with links to their sites.
Post the slogan or logo you created (image attachment for logo) with each AI application.
Explain how the AI tools assisted in the creation of your slogan or logo; what were the steps or process?
Share your opinion of the usefulness of the tools, ease of use, and which one you like better to assist your creation. How does the tool assist your business?
Discussion Replies:

Assignment Instructions Financial Management and Markets Introduction This assignment focuses on general finance questions based upon your studies on topics of financial management and financial markets. Instructions Complete and submit the Week 1 Assignment Template [DOCX] Download Week 1 Assignment Template [DOCX]. Scoring Guide Your work will be evaluated using this criteria. View Scoring Guide Download View Scoring Guide Competencies Measured By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria: Competency 1: Analyze financial environments and concepts. Evaluate ethical nature of an insider trading case. Explain why wealth maximization is more desirable than profit maximization as a goal for any company. Classify four market transaction types correctly. Classify 5–7 market securities correctly. Explain the shape of the yield curve with respect to the unbiased expectations and liquidity premium theories. Competency 2: Apply financial computations and processes. Calculate the correct equilibrium rate of return for a security. Competency 3: Communicate effectively and professionally. Convey clear meaning through appropriate word choice and usage.

Implementation [Content Ideas: for each campaign] [7 marks]
Actionable social media tactics In detail, develop actionable social media tactics to implement each of the company’s social media presence.
For each social media platform [based on the previous selection (point #6)]:
▪Determine the purpose/goal ▪Ideal time for Posting
▪What types of content will you create and share on each channel? And what types of content will help you driving people to your website and local store?
▪What percentage of your posts will be promotional, if any?
▪How many hashtags will you use in your Twitter and Instagram posts (List 3 or 4)? Influencer marketing strategy:
Select 3 influencers and evaluate the following:
Who are the influencers you will employ and why you selected them?
What Social media platforms are they using?
What is the nature of their followers?
What messages will you ask your influencers to promote?
calendar plan:
Content Create a social media content calendar plan for your business and attach a screenshot to your report.
How to integrate paid advertising in your content marketing strategy?
Paid advertising:
Note: Provide screenshots of your work.

read and study the topic attached and make a powerpoint presentation to show the finding of recherché paper and make a word document explain each slide . also have a look to marking criteria

This communication plan will become part of your Week 9 assignment.
Complete the communication plan activity using this template Download this template.
Be sure to review the rubric before you begin and read all instructions carefully.
When you are finished, save your work and submit it here.
Week 7 Activity – Crafting a Communication Plan
Week 7 Activity – Crafting a Communication Plan
CriteriaRatingsPts
Answer all prompts in the activity with a detailed, relevant, and clear response.85.5 to >77 pts
Exemplary
Answered all 12 prompts in the activity with a detailed, relevant, and clear response.77 to >68.36 pts
Competent
Answered 10-11 of the 12 prompts in the activity with a detailed, relevant, and clear response68.36 to >59.81 pts
Satisfactory
Answered 8-9 of the 12 prompts in the activity with a detailed, relevant, and clear response.59.81 to >51.26 pts
Needs Improvement
Answered 6-7 of the 12 prompts in the activity with a detailed, relevant, and clear response.51.26 to >0 pts
Unacceptable
Did not submit or did not answer at least 6 of the prompts in the activity./ 85.5 pts
Follow Strayer Writing Standards (SWS) and cite each source correctly.
9.5 to >8.55 pts
Exemplary
Followed Strayer Writing Standards (SWS) and cited each source correctly.8.55 to >7.6 pts
Competent
Followed Strayer Writing Standards (SWS) and cited each source with 1 error.7.6 to >6.65 pts
Satisfactory
Followed Strayer Writing Standards (SWS) and cited each source with 2 errors.6.65 to >5.7 pts
Needs Improvement
Followed Strayer Writing Standards (SWS) and cited each source with 3 errors.5.7 to >0 pts
Unacceptable
Did not follow Strayer Writing Standards (SWS) or cite sources./ 9.5 pts
Discussion:This week you read the case study: Making the Right Moves? The NFL and Diversity, Equity, and Inclusion in Coach and Executive Hiring. You are also completing a communication plan activity that will be part of your Week 9 assignment.
Diversity, Equity, and Inclusion (DEI) programs can enhance organizations’ competitive position and brand perception. In the case study you are asked to assume the role of a consultant in helping to make the NFL’s commitments around DEI impactful and effectively communicating their resolve in enacting organizational change.
How can the NFL foster a culture that actively supports and promotes the growth of minority and women coaches and executives within the organization? Support your response with specific examples from the case study.
Discuss 2 communication strategies you would recommend to the NFL to discover unconscious bias and create buy-in for DEI efforts.
How might you use this approach when implementing DEI principles for your chosen company?
Provide a substantive response to one or more of your classmates. Classmate post Hello Everyone,
First, I would like to say I was extremely upset reading this week’s case study. Reading about unethical behaviors, discrimination, and being mistreated is something that African American people will continue to encounter for the rest of their lives. I thought football was about athletes competing against one another to see who is the better team but based on this case study that only applied if the coach was white. Troy Vincent, Executive Vice President of Football Operations, talked about “a double standard,” noting the firing of several Black head coaches and how they are undervalued and underrepresented in the league.
FIRED COACHES
Tony Dungy in Tampa Bay after a winning season
Jim Caldwell following a winning season in Detroit.
Steve Wilks, after a single year.
Brian Flores challenged the NFL in 2022 by filing a lawsuit stating that “the league has discriminated against him and other Black coaches for racial reasons, denying them positions as head coaches, offensive and defensive coordinators, and quarterbacks’ coaches, as well as general managers”. The Flores lawsuit also references the NFL’s poor record on promoting key subordinate coaches and NFL executives and the lack of diversity in team ownership. In 2003 The Rooney Rule was put in place. It required every team with a head coaching vacancy to interview one or more of what they term “diverse” candidates.
In 2022 “Women” has been added to the language of the Rooney Rule at all levels and the NFL has distributed a mission statement to media that encourages prospective non-white ownership groups to join in pursuing NFL franchise ownership. (PLEASE KEEP IN MIND THIS WAS ONLY 2 YEARS AGO! IT TOOK THIS LONG FOR WOMEN TO BE NOTICED! I CAN NOT WRAP MY MIND AROUND “WOMEN ADDED TO THE LANGUAGE”).
The NFL needs to promote, sponsor, and develop programs that will give women the training they need to succeed in the NFL. Female coaches paired with experienced leaders give women structure to build their careers in the league. Collaborating with different colleges and universities can promote the growth of minorities and women and attract potential candidates. The NFL Workplace Diversity Committee needs to hold all teams accountable for DEI progress and include all employees in training on unconscious bias. Also keep track of hiring, firing, promoting, and retaining minorities. Set DEI goals and make the necessary adjustments if needed. I would also use this approach for my company because I can establish specific measurable goals for DEI initiatives and highlight its benefits. The true definition of success is a mixture of race, gender, and religion. Diversity is the key!
John DiMarco, January 2023, Making the Right Moves? The NFL and Diversity, Equity, and Inclusion in Coach and Executive Hiring. https://sk-sagepub-com.libdatab.strayer.edu/cases/making-right-moves-nfl-diversity-equity-and-inclusion-in-hiring
Louise-Jacques, M. (2022, February 1). Flores sues NFL, teams, alleges racism in hiring. ESPN.com. Retrieved 23 February 2022, from https://www.espn.com/nfl/story/_/id/33194862/brian-flores-sues-nfl-others-former-miami-dolphins-coach-alleges-racism-hiring-practicesLinks to an external site.

Six years after Winston Churchill’s “Iron Curtain” speech, Dwight D. Eisenhower became the new leader of the United States. In that time period, several related developments occurred:
The Soviet Union acquired an atomic bomb, thereby leveling the nuclear playing field.
Subsequently, the United States engaged in a massive rearmament program that was well underway by the time Eisenhower became president.
A communist revolution in China in 1949 succeeded in overthrowing the United States–backed nationalist government, rendering China a communist state more sympathetic to the Soviet Union.
The Cold War became “hot” in Korea.
A direct confrontation in Berlin in 1948 put the United States and the Soviet Union in a state near conventional war.
For all the talk of American exceptionalism that emerged after World War II, it appears that American confidence was at least matched by American fear and anxiety. We can see this in any number of places and ways on both the international and domestic stages. So let’s use this discussion to unpack some of those anxieties.
For your initial post, choose an international or domestic event that contributed to American fear. How did that event shape the course of American development in the 1950s? Use the textbook and additional module resources to identify the key changes that took place in the United States as a result of the event.

As-Is Process Flowchart Evaluation
Select a process from an organization you work for or are familiar with. You will use this process in your Week 2 and Week 4 Assignments as well. Create a flowchart of the as-is process using Microsoft® Word, PowerPoint®, Visio®, or Excel®. Insert your flowchart below this line.
Evaluate the efficacy of your process using process improvement techniques. Write your evaluation below this line.
Process Improvement Flowchart
Determine how the process can be improved based on the results of your evaluation.
Define metrics and measure the current process.Insert the metrics and measures below this line.
Use process improvement techniques to improve the process. Create a flowchart of the improved process using Microsoft Word, PowerPoint, Visio, or Excel. Use your professional judgment to ascertain how the future process will perform according to your metrics.Insert new flowchart below this line.
Summary
Write a 350-word executive summary that includes the following: A brief description of the process based on the flowchart of processes current state The results of your process evaluation and how the weak points can be strengthened. Include a description of the process improvement technique(s) used. A brief description of process improvements based on the process of the future state How you anticipate the future process will perform based on metrics used to evaluate process current state
A description of your process improvement project to achieve the process future state
Insert your summary below this line.
Cite references to support your assignment.
Format your citations according to APA guidelinesAny company is ok for this except amazon.
Thank you