Category: Business and Management

Tutorial Debate 6
Proposition: Successful advertising is always manipulative.
Focus: Marketing/advertising , CSR
Case links:
https://www.theguardian.com/business/2015/dec/14/nurofens-maker-admits-misleading-consumers-over-contents-in-painkillers
https://www.abc.net.au/news/2016-12-16/nurofen-fined-6m-for-misleading-consumer/8126450

Assignment Content
Competencies
Analyze the evolution of social media standards and practices and how it relates to the potential need for regulation of social media, along with ethical concerns.
Evaluate psychological theories and their insights into the widely varying opinions and attitudes that are expressed through social media.
Compare and contrast new social media marketing trends with more traditional forms of advertising.
Assess the development of societal standards in relation to social media and how this can alter social norms in everyday life.
Integrate the positive and negative effects of social media making global communication easily accessible.
Design a personal plan to use social media to benefit the student both personally and professionally as well as minimize online mistakes and their impact.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Instructions
Social media use is critical to a dynamic and competitive brand, whether that brand is something you sell, a group home, a non-profit organization, or your self-image. This project will get you thinking about effective ways to shape your social media tools to make the most of your brand, to keep consumers talking and thinking about your brand, and to get interaction from those you seek to sell to or to help. You will take a look at what you post to social media, possible responses or reactions you will receive, as well as use social media trends and society controls to keep your brand meeting your goals.
Your final project should include a plan for the following: how you will utilize a minimum of four social media sites; what your target audience will be; your use of contacts, outreach, and advertising best practices; your posting do’s and don’ts; and explanations of your choices using the sources from the course and others you find.
If you have a real business, brand, or site to work on, you can start by putting the site profiles into the four social media sites you have chosen (e.g. Facebook, Twitter, etc.). Screenshots will work for these that you have really made. If you don’t really have a business or brand, you do not need to create faux profiles. However, you should write the information you would include in your profile for each one.
In summary, your plan should contain:
An introduction to your brand or company
Your social media goals and general goals for the brand
An analysis of the market comparables — similar businesses/nonprofits/brands, including what has been successful and what hasn’t worked for at least 3 good comparable brands
Discussion of societal norms for those comparables. What seem to be the “rules” they follow? Is there open or tacit regulation you’ve noticed? Include how you can expand your influence globally by overcoming potential language and culture barriers.
An analysis of advertising and its necessity along with the type of advertising you would do and why
An outline of the audience you intend to reach and how to reach them. Be sure to take into account the factors that are in play when attempting to reach an audience that includes a wide range of ages (consider generational differences)
A plan for how to use your contacts and add new ones when publicizing and staying connected
A plan for each of four social media sites, including profile information and posting ideas
Analysis of any of the theories you would use
A conclusion
Your project lengths will depend on how much depth you put into your analysis of each section, but to give you a general idea, several paragraphs for most of the bullet points is a good length, and should result in a total of around 10 pages. Be sure to use at least 2 credible sources. 

Create the three following tables: 
– Porters Generic Business Strategy
– Vertical Integration
– Six Ghoshal and Bartlett matrix
The layout of the tables will be in one of the documents attached. Also see the example for guidance. 
The table as to be done about Change Ahead, a charity operating in UUk. to find information about them please see https://www.changeahead.org.uk/faqs/ and the document attached 

Article Review Assignment Instructions
Overview
The
purpose of this assignment is to familiarize you with the ethical implications
of the use of data as it related to this course. You must also demonstrate your
ability to communicate effectively in writing with your audience.
Instructions
1.    
Submit a 3-page analysis (5 pages total
with Title Page and References) of an article that cites an example of
unethical behavior as related to corporate or an individual’s behavior in the
use of technology/data or unethical manipulation of such. Your analysis should
include a summary of the article, your analysis of the ethical problem
presented in the article, and how the topic relates to a biblical world view.
The ethical problem should be clearly stated. Do not assume that your summary
makes the ethical problem self-evident.
2.    
Article Selection: It is recommended that
you choose a topic that is related to your major; however, the topic must
incorporate technology. This should be a specific event, not an article such as
“Five Ways Companies are Unethical with Data.” Such an article may be a good
starting place but will not be sufficient for this assignment. The article will
be current – from within the past 3 years. You can likely find an example from
as recent as this week/month. As this may be a news article, be sure that you
are using a valid source of news. You should find multiple sources reporting
the same information to ensure that your assessment of the reporting is
accurate. Feel free to cite from these additional sources as well as your main
article.
3.    
Biblical Worldview: You will include at
least two biblical references in your analysis.
4.    
Use APA format, including in-text citations
and a reference page.
Note: Your assignment will be checked for originality via the Turnitin
plagiarism tool.

Dear, I want a research proposal on the bellow topic to prepare my masters desertation.
Topic: Collective responsibility, corporate governance, and financial
performance of Micro Finance Institutions in Uganda

Strategic planning is an important element in the decision-making process of successful organizations, and while there is no standardized methodology for making strategic decisions, companies need to ensure that there is a process in place that will help to initiate the process.
There are 30 companies listed on the Dow Jones Industrial Average (DJIA) Market Index. For this assignment, you will select one company and provide some background information, including growth plan, strategic methodology, as well as the decision-maker(s). Then, you will conduct research and determine whether the company’s current approach is effective or not.
For this assignment, you will have a choice of deliverables. You only need to submit ONE of the deliverables listed below. For information on creating an infographic, refer to “Spotlight on Skills.” Length: 2 to 3-page paper

Here is the link to the assignment.
https://docs.google.com/document/d/1bUl1W_CGX7tk1ZIHYBEYPPflMOHOx5Cd/edit?usp=sharing&ouid=112277510627058276566&rtpof=true&sd=true

Module 4 – Case
BRANDING, ENTREPRENEURSHIP, AND SMALL BUSINESS APPLICATIONS
Assignment Overview
Brands and Loyalty
Few consumers are immune to the lure of brands. Understanding how brands affect individuals will allow us to apply this knowledge on a larger scale.
Case 4 Resources
The importance of branding as a marketing tool: 4 reasons why branding is so important (2022) 
Brand Marketing: What It Is + How to Create your Brand Marketing Strategy (2022)
5 Strategies to Create Brand Loyalty (2022) 
Brand Loyalty (2022) 
Elements of Brand (2022) 
Brand Equity (2022) 
Brand Positioning and Alignment (2022) 
Brand Development Strategies (2022) 
Case Assignment
Brands from a Consumer Perspective
Using the module’s readings and at least one article published in 2020 or 2021 from Trident Library’s Business Source Complete (EBSCO), a full-text database, research brands.
Brand Research
Identify one well-known brand and research why consumers are drawn to it. Describe a major competitor of the brand and compare the two brands in terms of positioning.
Are they positioned differently?
What are the points of differentiation? (1 page) Research Required.
Brand Message Analysis
How do the brands communicate with their target market? Analyzing the message strategies now and over time is an excellent exercise to understand how the brand remains successful.
Find an older and one recent commercial for each of the brands. Note: YouTube has numerous vintage and new commercials. New commercials may also be found on the brand’s website. How to cite and reference a YouTube video.
Describe the two commercials and include the video link.
What is the overall message of the brand? Explain in depth. (3/4 of a page for each brand)
Brand Application
Analyze the brand messages. Consider how the messages build brand loyalty. (1/2 page) Research Required.
No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation.
Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.
This is a professional paper, not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.
Assignment Expectations
Use the attached APA-formatted template (MKT301 Case4) to create your submission.
The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.
Your submission will include:
Trident University International’s cover page
A paper with APA citations (2- to 3-sentence introduction, 3-page body, 2- to 3-sentence conclusion)
The reference list page in APA format

The text is well written.
The text, including Abstract, and references are not Double Spaced.
The first sentence of each paragraph should be idented 0.5″. See the APA manual.
The first line of each reference should be Aligned Left with no indents. The second and subsequent lines should be formatted as a Hanging Indent, indented 0.5″.

Individual Assignment
Product research piece: An individually written paper based on the linear production
system. You can choose any product and a company that makes / owns / produces
that product. Explain the steps the product takes through the linear production
system:- Extraction, Production / manufacture, logistics, packaging,
wholesale/retail, use and discard or waste or take back program. Suggest that
you choose a product that is not too complex. Students are free to discuss
their chosen product with me to ensure it is manageable.
The objectives include: to explain the
steps through which the product passes; to identify key ecosystem services upon
which this product is dependent; to explain the risks to the company of these
dependencies; to explain the steps in the journey where the biggest negative
impact occurs; to establish whether the company has recognized its risks and is
doing anything about it – if yes what?; do you think the company is doing
enough, could do more and whether you believe they have identified
opportunities. What more could they do to mitigate these negative impacts? Be
selective and avoid simply describing and please offer your analysis and
well-reasoned insights.
This piece is to be in Word format and NOT
pdf and not exceed 5 pages and therefore aims to be concise and analytical.
Please ensure your work is well referenced and must have your name on both the
email and within the document name.