Category: Business and Management

Answer the following questions: 
How customer satisfaction measurements help drive continual improvement in an organization? 
Explain the how customer complaints management relates to customer retention and loyalty? 
Develop your answer to each question in two short essays (minimum of 1000 words per essay). 

·  
Essay stating academic
expectations and interests, and career plans to return to the country of origin
(max 1000 words).

Define the following Key Terms
Answer all the questions in this format
Question 1
Answer 1
Each question that has been circled with a color match it with the same color passage to answer the questions
NO PLAGIARISM

Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and predict their profitability for the organization. For this task, you will select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. You will first consider the products and services the company currently offers and recommend new products and services that have the most potential for profitability based on your evaluation. You will then identify the target market and consider how you would reach that market using traditional mass media and social media for the launch and beyond.
For example, a natural foods company may need to begin offering an online ordering system to remain competitive. If you discover a market exists for a new natural food product that is desired in other countries but not readily available there, this might be a good product to recommend adding, but you should first determine whether it is feasible.
Select a business from one of the industries listed below:
• agriculture
• banking
• hospitality
• healthcare
• retail
• transportation
• technologyA.  Develop a proposal for your chosen business’s global strategic marketing plan in which you do the following:
1.  Identify two new products and/or services that the company can sell or offer to a global market.
a.  Discuss three different methods you used to determine that there is both a need as well as an existing global market for these products and/or services.
b.  Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market.
c.  Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks.
2.  Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales.
a.  Explain how the information generated by the CRM software will be used to continue to drive CRM practices and track sales in a global market.
3.  Discuss at least one distribution channel for the two new products and/or services.
a.  Analyze key considerations for entering a global market (e.g., regional trade alliances, agreements, environmental forces).
b.  Analyze how the global supply chain may affect the product or service.
4.  Discuss a major pricing strategy (i.e., cost plus pricing, competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services’ position within the overall market strategy of the global marketplace.
a.  Identify costs associated with developing and launching the new products and/or services.
b.  Evaluate consumer acceptance of the price set for the new products and/or services.
c.  Evaluate competitor prices for similar products and/or services.
5.  Discuss the promotional strategy you will use to promote your products and/or services in a global market.
a.  Identify two mass media and twosocial media channels you would use to promote your new products and/or services in a global market.
i.  Justify why you chose these channels based on market segmentation (e.g., demographics, psychographics, behavioral characteristics)
b.  Discuss two sales promotion activities (e.g., coupons, games, contests, sweepstakes) you would use to promote your new products and/or services in a global market.
B.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

Your business report should address the following prompt: Research a current trend in operations management and an organization to which you can apply the trend. Write a report in business report format that discusses the goals and resources of the organization and how the trend will impact these goals and resources. Perform a SWOT analysis to determine how the trend will affect the strengths and weaknesses of your organization and then make recommendations that the organization can implement in order to improve sustainable operations.
Specifically, the following critical elements must be addressed:
Introduction
Trend: Select a current trend in operations management. Examples of current trends include total quality management, lean techniques, customization, green manufacturing, global competition, JIT manufacturing, and supply chain management. Why is the trend you selected important in operations management?
Organization: Select a service or manufacturing organization to which you can apply this trend. Examples of service organizations include UPS, car repair shops, and restaurants. Examples of manufacturing organizations include automotive manufacturers such as Toyota and computer manufacturers such as Dell. Why did you select your organization?
Organization
Goals: What are the organization’s goals? For example, is the organization working toward becoming greener for sustainability, becoming the leading low-cost supplier, or trying to be first in market share? How does the trend align with the goals of the organization?
Resources: Identify the organization’s resources. Does the organization have the resources available to implement the trend? Explain.
Impact: Describe how the trend you selected will impact the goals and resources of your organization. Will the organization need to make any changes to its goals or resources to implement the trend?
Risk: Discuss the risk the organization will face if it implements the trend with its current resources. How does the availability of resources impact the organization’s risk in implementing the trend? If all required resources are not available, how does the risk increase with regard to the trend implementation?
SWOT Analysis: Perform a SWOT analysis of your organization by exploring the strengths and weaknesses of your chosen company as well as opportunities and threats. In your SWOT analysis, make sure to comprehensively discuss the internal and external factors affecting your organization. You can find an example template in the Module Four resources.
Continuous Improvement: For this section of your report, you will focus on the strengths and weaknesses of your organization and the continuous improvement tools and techniques your organization could use to make effective decisions to improve organizational effectiveness and increase advantages over the competition.
Strengths: You identified your organization’s strengths in your SWOT analysis. Now describe how the trend you selected will increase your organization’s strengths and advantages over the competition. In other words, how will the trend impact the organization’s strengths?
Weaknesses: You also identified your organization’s weaknesses in your SWOT analysis. Describe how your organization’s weaknesses make it difficult for the organization to compete. How will implementing the trend impact your organization’s weaknesses?
Recommendations: What recommendations can you make to help the organization make effective decisions to improve its weaknesses? What recommendations can you make to help the organization make effective decisions to capitalize on its strengths? How can these recommendations help the organization implement the trend and improve operations?
Risk: Managing risk is part of improving operations. What potential risk does the organization face in implementing the recommendations to improve operations? Why?
Tools and Techniques: What continuous improvement tools and techniques could you suggest to the company to use in implementing the trend? Why? Explain your suggestions.
Longevity: Does the trend you selected have longevity to support sustainable operations? Will it remain relevant in operations management? In other words, do you see this trend in operations management continuing? Support your opinion with research or real-world examples.
Conclusion: Now that you have examined the organization’s goals, resources, strengths, and weaknesses in relation to the trend you selected, evaluate the trend. Would you recommend that the organization implement the trend? Why, or why not? Support your recommendation with research or real-world examples.
Attached is a template and checklist to go by exatly to write the paper

PLEASE USE ATTACHED RUBRIC IN FILES: All competency must be completed and at least 50% of Mastery must be completed.
Course Textbook: Jr., C. M., & Gates, R. (2020). Marketing Research (12th ed.). Wiley Global Education US.
Part 1: Can Anyone Be a Market Researcher?
Investigate the possibility of anyone being able to become a market researcher, and examine the traits that are typically associated with a market researcher. You will explore market research and how it can be conducted using online tools. With the widespread availability of online tools, almost anyone can conduct market research, regardless of their industry or budget.
Instructions:
Read Case 1.2 in the textbook.
Familiarize yourself with SurveyMonkey(https://www.surveymonkey.com) by visiting the website.
Respond to the following prompts in your assignment:
What traits are typically associated with a market researcher? (One paragraph)
Can anyone become a market researcher by utilizing the tools and resources provided by SurveyMonkey? (One paragraph)
Are there any concerns the market research industry should have regarding SurveyMonkey? If so, please explain. (One paragraph)
Conclusion (One paragraph)
Part 2: Data.gov
In the age of technology and information, data has become one of the most valuable resources. Companies and governments collect vast amounts of data about individuals, families, and communities; however, the reliability and validity of this data are often questioned. Additionally, the distinction between big data and little data has become increasingly important in data analysis. In this assignment, you will explore the free data sets available on Data.gov and examine the validity and reliability of the data. You will also discuss the differences between big data and little data and how companies use big data to enhance their marketing efficiency. Finally, you will delve into the marketing research process and how marketing managers use it to make informed decisions and gain valuable insights.
Instructions:
Visit Data.gov.
Explore the free data sets provided by US government agencies, which are legally available under the US Open Data Policy. On Data.gov, explore the “Data” and “Topics” tabs, or use the search bar on the landing page to get started with specific types of data.
Enter “family” in the search box and observe the numerous “family” related datasets available. This is just a small sample of the extensive range of data sets offered.
Experiment by typing other terms to familiarize yourself further with the site and its offerings.
Explore the other pages of the website.
Next, address the following questions:
What is the validity and reliability of the data? How did you come to this conclusion?
Can it be classified as big data or little data? Support your position.
What is your perspective on having access to this information?
You now understand that this data is being collected about you. Does it alter your viewpoint on data collection by the government or corporations?
Conduct a web search for “big data analytics.”
Identify three companies that use big data to enhance their marketing efficiency.
Discuss the marketing research process.
How do marketing managers use marketing research to make decisions and insights?

*** READ INSRUCTIONS CAREFULLY
*** SEE ATTACHED PHOTO FOR QUESTIONS
*** DO NOT USE EXCEL TO ANSWER QUESTIONS. ONLY USE FORMULAS AND CALCULATIONS
*** SEE ATTACHED TEXTBOOK FOR REFERENCE

Scenario
You are a business development manager reporting to the vice president (VP) of business development at one of the largest life sciences organizations in the Midwest. The owners are ready to sell the organization and have identified a potential buyer.
You have been working with the strategic planning team to ensure that the acquisition process is as smooth as possible and all necessary documentation is in place. You have also been asked to recommend strategies to help lead the organization through the changes that will occur after the acquisition.
Last week, while planning was underway, your VP called a meeting to share that the potential buyer is showing signs of reluctance and the deal may not go through. It has been decided that you will research an alternative buyer and develop a contingency plan. This contingency plan is an important part of your strategy and your final acquisition report to the board of directors.
You and your team did preliminary research into competitors in the life sciences industry to identify alternative buyers. Based on the research, the VP has shortlisted a few alternative buyers. You have now been asked to choose and evaluate the best option from the list and create a report about this organization’s current situation.
You and your team have also been asked to formulate an acquisition road map that lays out the action steps and timelines necessary for the execution of the acquisition process.
Prompt
Alternative buyer research report: Recommend one potential buyer for the organization in the scenario from the alternative buyer options list provided and justify your choice. Visit the company’s website and research its market and financial situation.
Explain your recommendation by addressing the following selection (and rubric) criteria:
Current market: Describe the current market of the selected organization.
What types of products does this organization manufacture?
Who are its customers?
In which industry does it compete?
Financial situation: Analyze the organization’s financial situation, including revenue, expenses, and profitability.
Recent developments: Visit your selected organization’s website and review its news and announcements over the past year. What notable recent events has the organization experienced that might make it more or less attractive to your organization as a buyer? Explain your reasoning.
Buyer rationale: Justify why this potential buyer is the best option for the life sciences organization. Use data from your research to support your rationale.
Acquisition road map: Develop an acquisition road map as a tool for sharing the project with the strategic planning team and the guiding coalition.
Specifically, you must address the following criteria:
Acquisition-related tasks:
Describe the tasks and steps that have already been taken toward an acquisition since you were appointed to the strategic planning team.
Recommend the tasks and steps that would need to happen over the next one to two years to evaluate and complete an acquisition. For each task and step, provide estimates for how long it will take to accomplish it, the responsible parties, and any dependencies.
Gantt chart: Using the provided template, create a Gantt chart that visually illustrates the tasks and steps that you’ve indicated above. Cells A1, A2, H2, B3, C3, D3, E3, F3, G3, and H3 have instructional comments embedded that will assist you in completing the template. These comments are visible when you select these cells. To use the template, replace the bracketed text and Xs with the relevant information. (Note: You can copy the chart to include it in the road map document.) Your chart should include the following:
Indicate tasks and steps that have already been completed since you were appointed to the strategic planning team. For example, be sure to include guiding coalition, industry, and competitive research aspects.
Indicate “in process” tasks and steps that are currently being performed.
What to Submit
Submit a 4- to 6-page Word document (including relevant Gantt charts), using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.

PLEASE USE THE CASE STUDY FILE TO ANSWER THE QUESTIONS-
PLEASE GO THROUGH THE WORD DOCUMENT FOR INSTRUCTIONS ( Do not exceed 2000 words – 10 references needed at least) and reference style Chicago
IMPORTANT:: AND GO THROUGH THE PDF LECTURES TO FIND RELEVANT INFORMATION ABOUT PRINCIPLES ETC

• What is a mission statement
• What is a vision statement
• How do mission and vision relate to the organizations strategy?
• Why is creativity relevant to mission and vision?
Directions:
• The PowerPoint should be between 8 slides and include a cover page and reference page.
• Include notes in the note section of your PowerPoint.
• Create a professional appearance by including graphics, and/or pictures on your slides.
• Your PowerPoint should be written in proper APA format. • References: A minimum of two references are required for this assignment.