Category: Business and Management

Today’s business environment is characterized by a competitive intensity that requires innovative thinking and strategic decision-making competencies. As a business professional, it is essential that you apply the principles of strategic decision-making and design thinking to positively influence the effectiveness of a business in its markets.
In this task, you will act as a consultant for the company in the given scenario. As you complete the task, think about the materials you encountered in the course or past projects you have worked on that required innovative thinking and effective, strategic decision-making. You will be required to provide a market entry overview for the hypothetical company in the following scenario. As part of this market entry overview, you will
•   assess the internal factors and aspects of the company,
•   explain how elements of the emerging market influence the design of the company’s product, and
•   apply the results of your analysis to the market entry strategy.
SCENARIO
A U.S. fishing boat manufacturer is known throughout the United States for its innovative approach to product design, lean manufacturing, and responsive customer service since its start three years ago. The mission statement of the company is “We will provide the most innovative customer-driven design and growth in the industry.” The founders’ ideals for the company are described in the vision statement: “We will be the most sustainable company in the industry.” The company’s ethical statement that guides all conduct and decision-making is “We will make decisions that are sustainable for customers and the environment.”
The company’s founders have created an organizational culture of innovation in which employees and founders are considered equal partners. The founders have provided incentives for employees’ creative ideas and created testing laboratories where customers use the products and provide design feedback. The founders have also invited innovators in other industries, such as gaming and information technology, to improve on the designs.
The company’s organizational structure is decentralized and provides all employees with decision-making responsibilities. All company decisions are evaluated by all employees to ensure that everyone is committed to the decisions. Additionally, all employees can access the company founders at any time for collaboration, shared decision-making, or relationship building.
The company has identified an emerging global market opportunity in India for its products. Successful sales in India could represent a critical moment for the company if the company establishes strategic partnerships that will increase the likelihood of product success. The founders hope to capture profits and market share and expand into other parts of Asia within the first year of selling products in India.
Research indicates market potential for the company’s sales in India because of the importance of the fishing industry in the country. Fishing and aquaculture are primary industries in the coastal regions of India. Economic zones have been established to support the over 14 million people who are an important part of the fishing industry. This industry makes up 1% of the nation’s gross domestic product and 6.56% of global fish exports (Department of Fisheries, 2019).
The company’s goal of the market expansion is to be the first foldable fishing boat manufacturer in India. An origami-inspired foldable fishing boat is the company’s most popular product. This boat comes designed as a plastic carrying case that unfolds into the water like an origami paper boat. This boat is suitable for use in calm water, and the boat can be recycled. The product retails for USD$200.
Traditional fishers in India use nonmechanized boats, which would be ideal for the foldable boat’s entry into the market. Laws and regulations surrounding the use of nonmechanized boats favor importing foldable boats, which would be easy for fishers to carry from home to the water. The business climate in India is open to new partnerships to improve the fishing experience for those who preserve the natural ecosystem with nonmotorized boats. The National Fisheries Development Board (NFDB) promotes the use of natural fishing equipment to reduce disruption to the fishing ecosystem in India (National Fisheries Development Board, n.d.).
The U.S. boat manufacturer’s founders met with the NFDB to request an endorsement for their foldable boats because of the product’s sustainable design and net-zero environmental impact. The founders discovered that the NFDB would only endorse the boat if it was made of plastics used in India in order to reduce the waste products in the nation’s landfills.
This endeavor would require the U.S. company to make a significant investment in India. The company would need to purchase or build a manufacturing facility, or it would need to contract with a facility owner to secure a manufacturing location. It would need to employ Indian workers. Lastly, the company would need to manufacture a new foldable boat made from used plastics in India with an environmentally friendly waterproof coating.
The new foldable boat could be designed in several ways, and the company would need to test a series of plastic products and waterproof coatings to determine which would be suitable for fishers in India. The fishers range in age from 13 to 70, so the design would need to be comfortable and portable enough for all fishers in this target group.
The company decides to hire Indian fishers to help design the product to reach this market. These fishers will provide qualitative, open-ended conversations and data that will be valuable in communicating the product’s features and benefits to other fishers. The product will be tested by a variety of fishers who represent different sectors of the fishing industry, different regions, and different cultural segments. Testing will provide generalizable qualitative data about the product’s use and effectiveness.
REQUIREMENTS
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The similarity report that is provided when you submit your task can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Tasks may not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt).
A.  Analyze the internal organizational aspects of the company from the scenario by doing the following:
1.  Discuss in detail whether the organizational culture is an advantage or disadvantage to the company and explain why.
2.  Discuss in detail whether the organizational structure is an advantage or disadvantage to the company and explain why.
3.  Describe in detail how each of the following organizational aspects in the scenario influences how the company makes strategic decisions:
a.  organizational culture
b.  organizational structure
c.  mission and vision statements
d.  ethical statement
B.  Discuss innovations to the company’s product from the scenario by doing the following:
1.  Describe two specific characteristics of the emerging market in the scenario.
2.  Discuss two product redesign ideas, one unique redesign idea for each of the characteristics you identified in part B1.
a.  For each of your two redesign ideas, explain how each redesign idea addresses the related characteristic described in part B1, using supporting details from the scenario.
3.  Discuss in detail each of the six stages of the design thinking process the company would undergo to implement at least one of your redesign ideas discussed in part B2.
Note: The six stages of the design thinking process are empathize, define, ideate, prototype, test, and implement.
a.  Choose three of the following aspects from the scenario and discuss in detail how eachselected aspect would influence at least one of the six stages of the design thinking process discussed in part B3.
•   organizational culture
•   organizational structure
•   company ethics
•   emerging market culture
•   emerging market ethics
•   global legal systems
C.  Explain how the company’s organizational culture and ethical statement described in part A3 influence the company’s market entry strategy in the scenario.
D.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
E.  Demonstrate professional communication in the content and presentation of your submission.
File Restrictions
File name may contain only letters, numbers, spaces, and these symbols: ! – _ . * ‘ ( )
File size limit: 200 MB
File types allowed: doc, docx, rtf, xls, xlsx, ppt, pptx, odt, pdf, csv, txt, qt, mov, mpg, avi, mp3, wav, mp4, wma, flv, asf, mpeg, wmv, m4v, svg, tif, tiff, jpeg, jpg, gif, png, zip, rar, tar, 7z

The reflection paper should demonstrate that they the readings are comprehended and 
that students can compare these 4 readings and analyze the common themes across the readings and other
course content. These essays are not
research papers however, students can draw upon sources or empirical evidence from beyond the
course readings. These essays are not mere summaries of the readings; the purpose is to develop a
critical analysis of the material and an original and critical ‘take’ or argument on the week’s content to
broader themes discussed. Please incluede bibliography in APA style. 

please rewrite the attached assignment in APA7 format with in text citatations and an abstract using the included references, i have also included the assignment instructions. thank you

Please see the necessary edits below(with special attention to adding non-scholarly references):
Introduction: Shorten the introduction to include only a high-level overview of the market for digital fitness and wellbeing devices. The sections covering consumer buying behavior should be removed. The focus is on presenting data for each of the three countries.
1.3: Reference List: While an extensive number of scholarly sources were used, there were no reliable, non-scholarly sources. A minimum of 12 non-scholarly sources are required (step 4). Trade journals, consumer reports, market reports, and the data from Statista are all non-scholarly sources.
Review and bookmark the UMGC Library pages below:
https://libguides.umgc.edu/articles
https://libguides.umgc.edu/scholarly
1.6: Proficient writing skills were evident throughout the report.
2.1 The issue, objectives, and the tasks to be performed outlined by ACME’s leadership were explained well.
2.5 Based on the market research findings presented, well-reasoned ideas were presented to ACME. However, it is unclear if the recommendation is to enter all three country markets. If yes, do you recommend entering all the markets at the same time?
6.1: Insufficient market research was provided for the markets (step 4). All three country sections need to be strengthened. Include current quantitative data for the digital fitness and well-being devices market for each country. E.g., buyer demographic profiles (typical buyer age groups and genders, average household income); average price ranges for digital fitness and well-being devices. Are there seasonal variations in sales? Where/how do consumers buy the devices?

Please rewrite the report to include references. References can be the ones include in the paper. But the paper needs more quantative/qualitative data. Please see additional information below:
Based on your research of the two companies’ brands, write an 12-page report (six pages on each company) that addresses the eight branding elements mentioned in Project II instructions. Support your work with scholarly sources, and reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, the Financial Times, Statista, the Wall Street Journal, and Harvard Business Review, as well as UMGC Library databases, such as Hoover’s, IBIS World, and ABI-Inform. All sources have to be cited using APA formatting, both within the text and in the reference list.  The reference list derived from your research should have a minimum of four scholarly and 16 reliable, nonscholarly sources (20 in all).

Please make a PowerPoint about supply chains and Amazon. Don’t have a lot of writing on each slide; more have it with pictures and the main bullets I will be able to talk about. 

.During week 8, you prepare an international marketing strategy for the future three years of the brand which is not existing (e.g., shoes which you can fold and unfold the shoes heel for female commuters). The writing assignment should include the followings: 
The final strategy plan will include the following:
Information about the product
Product information
Brand name
Provide each year plan goal (e.g., 1st year, 2nd year, and 3rd year)
Select one new country market for future market development.
Select one existing country for further market penetration.
Select one existing country for future divestment (exit).
Your selection criteria (Review Chapters 6, 12).
Assess the social and cultural proximity (Review chapter 4).
For the new country to enter, choose the most appropriate market-entry strategy. Explain your reasoning (Review Chapters 8. 9).
Choose the most appropriate of the four global product-planning strategic alternatives. Explain your choice (Review Chapter 10).
Based on the above and your brand’s environmental sensitivity, propose the degree of standardization for each of the following global strategy elements, explaining any specific local adaptations: Include graphical elements when necessary to convey information, such as tables, graphs, and charts.
Positioning (Ch. 7)
Brand Name (Ch. 10)
Packaging/Product Design and Features (Ch. 10)
Advertising Strategy (Ch. 13, 14).
Include graphical elements when necessary to convey information, such as tables, graphs, and charts.
The paper should be 8 to 10 pages in length (excluding title, appendix, and reference pages). This writing assignment should be completed in the standard APA format. Upload the assignment to the proper assignment folder.

Change models: research an article on the application of a change model. Write a paper that summarizes your selected article and analyzes and compares it to a change model studied this week in the required readings. Include at least 1 scholarly/peer reviewed source in addition to the required readings.
Paper should be 2-3 pages (not counting cover and references).
Use APA format.
Required reading:
1. The 6 Best Change Management Models for Your Company
https://councils.forbes.com/blog/top-change-management-models
2. Managing Organizational Change
https://www.shrm.org/resourcesandtools/tools-and-samples/toolkits/pages/managingorganizationalchange.aspx

Case study. Academic language.
Can use some of the research links from the assignment handbook.
Use these 5 change in
1) Incremental change
2) Radical change
3) Developmental change
4) Transitional change
5) Transformational change
please use some diagrams for Boots company to make the assignment more sophisticated and well researched. The diagrams should also have there references.

this is a group assignment, i just need to write 
Intro（200 word）+ Methodology（ 200 words) = total 400 words 
further requirement is on “requirement for each part （junior pay rates） .docx ” 
marking rubric :
MKTG30012. SM1 2024. Group assignment (Research essay) (marking rubric).pdf
example essay : 
MKTG30012. SM1 2024. Group assignment (Research essay) example.pdf
mktg30012 asmt2.pdf is the requirement for the whole assignment