5.2Delivering Customer Solutions Over Time
Comprehensive Final Exam
Complete the four essay questions. Support your position in APA format with in-text citations and references listed at the end of the essay. Use the resources provided throughout the course (under the readings, resources, and videos) rather than attempting any Google search. You may use the ERAU Hunt Library to add peer-reviewed journal articles for integrating constructs (i.e., Journal of Marketing Research – segmentation).
Rule of Thumb: The essay questions are open-ended questions that require you to develop answers by fully explaining each marketing element’s context (constructs) and clearly describing the marketing aspects to deliver customer solutions. Each answer should be at least 200 words (500 words maximum).
Citation format for assessment purposes: Use the following format (author, year, page number) for the course textbooks when inserting in-text citations in the essay. For example:
The Now Economy is service-dominant and runs on speed – digital technologies and immediacy (Weinstein, 2019, p.15). The internet has changed a route to speedy and cost-effective distribution for the airline industry (Shaw, 2011, p. 94).
Backup Strategy: Use alternate tools (MSWord) to back up your written work.
Time limit: There is a 3-hour time limit, and at the end of the 3-hours, the exam will close and be automatically submitted for grading. This will allow plenty of time to integrate in-text citations, your own words, and fully answer the essay questions. You will get a notification pop-up approximately 10 seconds before time expires. If you leave the exam for any reason, the timer will continue, and the exam will automatically submit when time is up. If you lose your Internet connection, you may reconnect and return to the exam where you left off as long as time has not expired. If you encounter technical difficulties, please contact your instructor.
Grading: Some types of exam questions (short answer, essay) are not automatically graded and will not be reflected immediately in your Grades area. You will see scores for multiple-choice questions right away but check back after your instructor has had a chance to grade the rest of the questions to see your final score. Please contact your instructor if you have any questions.
Test is only given 180 minutes. I will have to actively give you the questions.
Author: admin
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Delivering Customer Solutions Over Time: The Key to Long-Term Success
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“Improving Leadership Characteristics at Life Science Nutraceuticals, Inc.: A Memorandum to CEO Alexandria Marvel” Understanding the Distinction: A Memo to the CEO MEMORANDUM To: CEO From: [Your Name] Date: [Date] Subject: Understanding the Distinction Introduction As a business professional, it is important to
You will read the discussion below and follow the instructions provided. You will create the memorandum and submit it in the discussion area. Post the entire memorandum into the discussion area rather than provide it as an attachment.
Do not post in the discussion area until you have written the memorandum. If the seal is broken without posting, a zero for this assignment will be automatically assigned.
You will read the following scenario and provide the memorandum by Saturday, 11:59 p.m. eastern time. By Tuesday, 11:59 p.m. eastern time, you will read the memoranda of your classmates and will comment on at least three other classmates addressing the following points:
Comment on the positive aspects of the memo you are reviewing.
Comment on differences you see between leadership characteristics effective through the 1990s and those more relevant to today’s leaders, which could enhance the memo you are reviewing.
Comment on what you see as the differences between “leadership” and “management” that could enhance the memo you are commenting on.
Answers to classmates who comment on your major post are expected by not counting responses to a student’s individual posting. See the Grading Rubric to determine how timeliness and frequency of responses affect your grade on this assignment.
Note: No postings will be accepted after Tuesday at 11:59 p.m.
Read the Following Case Scenario
A recent survey was taken among employees at Life Science Nutraceuticals, Inc. (LSN). The results were alarming, as it appeared the leadership has been less effective than in the past. Some common complaints seemed to focus on the lack of vision, a breakdown in communication, and a lack of connection with staff.
You have read the results, and as a senior leadership Consultant to LSN’s CEO, you completely agree with employees. Leadership is the cornerstone to success in any organization, and to permit poor leadership can only spell trouble. It occurred to you that the place to start change was staring you in the face – the new management hires planned for Warehouse Operations in Las Vegas and Miami. Mumbling to yourself, “but what do I want them to look like?” you decide that you must write a memo to CEO Alexandria Marvel to make sure the “right” characteristics of a leader are asked for in the soon-to-be-released job description. Scrambling around on the desk, you find the old job announcement so that you can make some changes. It reads, “LSN is looking for experienced warehouse managers who have a high task focus to keep the distribution speed high and shipping costs low. Managers must instruct employees to keep distribution, packing, and shipping moving smoothly and efficiently. Managers must be someone who can handle a fast-paced environment, able to meet deadlines, task-focused, personally driven, and results-oriented. The manager must be goal-oriented and adhere strictly to policy to succeed in the department.”
Instructions
You will act as a senior-level leadership Consultant to the CEO of LSN. You will write a memorandum to CEO Alexandria Marvel. In writing the memorandum, use only the course material from Week 1, and as necessary or desired, you may also use course material from Week 2. Reading the Company Profile provided will explain why contemporary leadership skills are so important to LSN.
Your memo will address the following specific issues to CEO Marvel.
Explain how the existing job announcement for new hires was effective in the past based on the theories and view of leadership through the 1990s. Be specific using examples from course materials and the existing job announcement.
Explain why the existing job announcement is no longer able to meet the needs of today’s leaders. Support your explanation with examples of the language changes you recommend updating the job announcement to be consistent with today’s desired leadership characteristics.
Explain the differences between management and leadership and why LSN needs to understand the distinction.
Memorandum Set Up
Create a Word or Rich Text Format (RTF) document (no pdf files allowed) using 12-point font. A memo is left justified with no indentations of paragraphs. A memo is single-spaced with a double space between paragraphs to make the memo easy to read.
In business, writing must be concise, easy to read, and free of writing and grammatical errors.
You are required to use in-text citations with an associated reference list.
Use headings for each element. It is suggested that you set up the memo with all of the required headings and then fill in each memo section.
Use a memo format:
To:
From:
Date:
Subject:
Remember, you are sending this memo to the CEO, so this is a formal memo. Proof the memo carefully for typos, grammatical errors and ensure the memo conveys the points you are to address. Why? Because your work products are a reflection of who you are – it is your brand! A good brand can lead to future opportunities in an organization, such as a promotion.
Ensure the memo is audience-appropriate, concise, coherent, readable, uses appropriate terminology, is professional, provides a factual tone (no opinion and no recommendations), and is visually appealing.
The memo should comply with the following guidelines, which can be used as a checklist.
Use the grading rubric while completing the project to ensure all requirements are met to lead to the highest possible grade.
Contractions are not used in business writing, so do not use them.
Students will paraphrase. This means that you will put the ideas of an author or article into your own words rather than lift them directly from a source document. You should not use more than four consecutive words from a source document (including the case scenario) or change words in a passage as doing so would require direct quotation marks. Use a passage from a source document by putting it into your own words (paraphrase) and attribute the passage to the source document.
Include in-text citations and provide a reference list that contains a reference associated with each in-text citation. -
Presentation on NIST SP800-53 Control Families and Malicious Code
A) Your presentation should include the following:
Title Slide
Agenda Slide
Introduction Slide: This should motivate to want to see your remaining slides.
Content slides (This could be several Slides)Part 1 NIST SP800-53 Control Families
Part 2 You make the call with the scenario we will discuss in class
Conclusions
References
PART 1 NIST SP 800-53 defines 18 Control families. All controls are important but depending on your environment or situation, some are more important than others. From your experience, what are the three most important control families? Discuss. Here is a link to the special publication: https://nvlpubs.nist.gov/nistpubs/SpecialPublications/NIST.SP.800-53r5.pdfLinks to an external site.
Hint: go to page 35 to find a clickable hyperlinked table.
PART 2 You Make the Call
If you were responsible for this room in your organization, which controls would you implement. After selecting the controls, write an implementation statement on how to implement or use these controls to mitigate a particular risk identified. (Choose 2. Two different families)
EditEdit
2) Discussion Forum 7: Malicious Code
1) In Discussion Forum 7, post your response to the following discussion topic. Reply to at leasttwo classmates’ responses and shares informative URLs by the date indicated in the Course Calendar. Your discussion question response should be at least 200 Words, with another 50 words per reply. Malicious Code, or Malware, attacks all three information security properties: Confidentiality, Integrity, and Availability. It is a threat to any Internet-connected device. What are the types of Malware being used today (Name two), and explain in your own words what they do. 2) Respond to at least two other students (at least 50 words each )!
Respond to two (2) students/Peers (two classmates). The responses should be at least 50 words each and must focus on the discussion topic above. Examine related issues, ask questions, provide hypothesis and/or situation(s). A peer response should not be to a peer already responded to more than twice. -
Title: Reflections on “Food, Inc.”
You will watch an hour of film, for which I will provide the video along with the login information. This will be a reaction paper, 1-2 pages double-spaced. After watching the film, you will write about two main points raised in the film and write about your reaction to those two points. Please, whatever two points you discuss, provide wherever the point was in the video so I can take a look.
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Title: “Maximizing Competitive Advantage: The Strategic Use of Artificial Intelligence in Organizations” “Exploring Strategic Flexibility: Real Options and Real Assets in Southwest Airlines’ Acquisition of AirTran”
BRIEF ON STRATEGIC
MANAGEMENT PAPER
Submit
a Strategic Management paper on the approved topic below:
# Using Artificial
Intelligence in an Organization
# Write on the Essay with guide from Topics and Strategic Management concepts driven by this approved Book: Strategic
Management & Competitive Advantage [CONCEPTS AND CASES SIXTH EDITION] By
Jay B. Barney and William S. Hesterly
PAPER
GUIDELINES
§ The intent of this
paper is for you to apply the topics of the course to your selected topic. § You should synthesize
the material in a concise manner and demonstrate critical thinking.
§ It is
about ADDING VALUE to the content. PAPER
GUIDELINES
* The intent of this paper is for you
to apply the topics of the course to your selected movie. * You
should synthesize the material in a concise manner and demonstrate critical
thinking. It is about you ADDING VALUE to the content, not repeating it. Think
of it as a mini literature review. This is about you reporting back on what the
literature says – it is not an opinion piece. APA Rules and Guidelines
* You must have at least 8 academic sources, including Strategic
Management & Competitive Advantage [CONCEPTS AND CASES SIXTH EDITION] By
Jay B. Barney and William S. Hesterly.
* The paper must have a title page and a separate page for
references at the end. * It is expected that the introduction comprises no more than 15% of
the paper, the research body is to be roughly 70% of the paper, and the
remaining 15% to be conclusion with application / reflection.
Evaluation for the Individual Paper and rubric is in the attached document.
TOPICS
OF THE COURSE taken from the text above, see attached document. Also see excerpts below.
Topic 1: What Is Strategy and
the Strategic Management Process
§ Review
of Walt Disney Company.
§ Strategy
Formulation and Implementation
Topic 2: Evaluating a Firm’s
External Environment
§ Industry Analysis: The Structure-Conduct-Performance
Model
§ PESTLE ANALYSIS: is
used widely to structure analysis of a company’s external environment, is an
acronym for the political, economic, sociocultural, technological,
environmental, and legal context(s) in which a company operates.
Topic 3: Evaluating a Firm’s
Internal Capabilities § The
Resource Based View: Financial (cash, retained earnings), Physical (plant and
equipment, geographic location), Human (skills and abilities of individuals)
& Organizational (reporting structures, relationships)
§ VERY IMPORTANT: The Internal Analysis Tool: VRIO Framework Helps Managers Recognize Sources of Competitive Advantage
Topic 4:
Cost Leadership and Competitive Advantage
§
Organizational
Structure and Controls
Topic 5: Product Differentiation
Two Generic Business Level
Strategies Cost Leadership: • generate economic value by having
lower costs than competitors. Example: Wal-Mart Product Differentiation: • generate economic value by
offering a product that customers prefer over competitors’ product Example:
Harley-Davidso
Product Differentiation
A business level strategy is
intended to:
• increase the perceived value of the focal
firm’s products and/or services relative to the value of competitor’s products
and/or services • create a customer preference for
the focal firm’s products and/or services
Bases of Differentiation-Three
Categories:
1. Product Attributes • exploiting
the actual product 2. Firm–Customer Relationships •
exploiting relationships with customers 3. Firm Linkages • exploiting
relationships within the firm and/or relationships with other firms
• A product differentiation strategy
must meet the VRIO criteria…
Is it Valuable?
Is it Rare? Is it costly to Imitate? Is
the firm Organized to exploit it? …if
it is to create competitive advantage
Topic
6: Flexibility and Real Options
Business Level Strategies Options:
1.Cost leadership
2.Product differentiation (Both 1&2
require focus and commitment)
3.Strategic flexibility
Maintaining multiple strategic
options simultaneously the opposite of focus and commitment.
What Is Strategic Flexibility?
A firm has strategic flexibility when it can choose among
several strategic options. Southwest Airlines’ acquisition of AirTran •Route expansion •Geographic expansion
Real Options and Real Assets
A real option exists when a firm has the ability, but
not the obligation to invest in real assets of some type.
Real assets are tangible resources that can have an
impact on a firm’s production, including land, buildings, etc. -
“Ethical Decision-Making and Implementation in Project and Program Management: A Framework for Success” Introduction/Background: Project and program management is a complex and challenging field that requires leaders to make difficult decisions on a daily basis. These decisions not only impact
Assignment Activity
This assignment assesses your skills/knowledge on: Employing ethical decision-making as a tool to be used in the management of projects and programs further developing an existing framework; Applying an ethical framework to a real-world situation. This assignment will include one new section related to ethics and law and should include all previous sections with feedback implemented that has been completed up until this point. This includes the introduction/background, problem statement, root cause analysis, leadership analysis section, literature review, alternatives/solutions section, high level implementation plan. The ethics and law section should include: 1. Analysis of your problem utilizing an ethics and law framework. 2. Discuss what challenges or opportunities the organization or leader had from an ethical standpoint, or if the organization has a strong ethical framework, include discussion what makes it a strong ethical corporation. 3. There should be discussion of ethical leadership, risks or liabilities the organization has in terms of laws:
how they mitigate these risks, what the policies and procedures say, and what the code of conduct is for the organization. 4. If there is not a code of conduct, make a recommendation as to what one should be. Be sure to include research references and in-text citations to support your discussion. This discussion should be at least one page. Use APA citations and references if you use ideas from the readings or other sources. -
Title: “Reflecting on What I’ve Learned: A Letter to a Loved One”
This is the question which should be answered and the pdf fill i have attached on it. Based on the pdf fill you should be able to answer the following questions.also please use the cititon from reading with number page.
1)This assignment is a hybrid of creative and essay writing. Imagine that you are writing a letter to a friend, family member, or loved one. In your style, you will tell them what you have learned in class. Discover original ways of recounting these ideas. The letter should have at least five sections:
A)In the first section of the letter, you will summarize your takeaways regarding the literary, film, and essay works discussed during the semester and the themes we explored. This section should be an original account in your voice, not a general summary or a transposition of the syllabus.
B)Through your perspective, in the following three sections of the letter, you will discuss three (3) different sources we examined in class. Find at least two (2) good, relevant quotes per source to support your analysis. Focus on close reading, not generalities (as in, convince your reader that you’ve processed and engaged with these materials). Find connections between the works and write connecting sentences to tie them all.
C)In the last section, you will write an “all in all” reflection on what you got from these discussed sources and the class. -
“Improving Elderly Care: A Comprehensive Approach for Senior Capstone Project”
Hello wonderful writer, this is a senior capstone project for my nursing class, that’s broken
into 3 parts. This is assignment #1 of the capstone. It’s a paper written in APA 7th edition
format with 2-3 references. I will attach the rubric and that’s all you’ll need to go by. I’ll give a big tip and a wonderful 5 star review for the writer who can do the job. Thanks!! -
Title: The Impact of Cinematic Techniques on Society: A Critical Analysis of [Film Title] Working Thesis Statement: Through its use of [specific cinematic techniques], [Film Title] offers a powerful commentary on [social issue] and its impact on
Complete your title page and start numbering pages per APA guidelines.
Create a working thesis statement that will be the organizational principle of your paper.
If you are having trouble with developing your thesis, try using the Writing Center’s Thesis GeneratorLinks to an external site. Remember that your thesis should name the film (title in italics), address the major techniques it uses to tell its story, and state how it ultimately comments on or impacts society. Your thesis should serve as the organizing principle of your paper. When you write your final paper, you will want to include your thesis toward the end of your introductory paragraph.
Outline your introduction.
Outline your body paragraphs.
Outline your conclusion. -
“Adapting Substance Use Disorder Family-Centered Therapy for [Selected Ethnic/Cultural Group]: A Culturally Competent Approach”
Resource: “Creating Effective PowerPoint Presentations” from the Writing Center.
Select one ethnic or cultural group as the focus of this paper.
Create a 10-15-slide PowerPoint presentation describing how substance use disorder family-centered therapy can be adapted to meet the needs of the ethnic or cultural group you selected.
Include the following in your presentation:
A title slide
A description of how substance use disorder family-centered therapy can be adapted to meet the needs of the selected group.
Integrate the concepts of family structure or process, treatment outcome predictors, and basic counseling skills.
A reference slide with a minimum of two scholarly references in addition to the Cultural Issues section of Brief Interventions and Brief Therapies for Substance Abuse: TIP #34 and any appropriate chapters from the textbook. (minimum of four total references).
Include speaker notes below each content-related slide that represent what would be said if giving the presentation in person. Expand upon the information included in the slide and do not simply restate it. Please ensure the speaker notes include a minimum of 50 words.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.
This assignment meets the following NASAC Standards:
6) Appreciate the importance of family, social networks, and community systems in the treatment and recovery process.
10) Describe a variety of helping strategies for reducing the negative effects of substance abuse and dependency.
95) Understand the characteristics and dynamics of families, couples, and intimate dyads affected by addiction.
96) Be familiar with and appropriately use models of diagnosis and intervention for families, couples, and intimate dyads, including extended, kinship, or tribal family structures.
97) Facilitate the engagement of selected members of the family, couple, or intimate dyed in the treatment and recovery process.
98) Help members of the family, couple, or intimate dyed understand the interaction between their system and addiction.
99) Help families, couples, and intimate dyads adopt strategies and behaviors that sustain recovery and maintain healthy relationships.
104) Describe how addiction affects families and significant/concerned others.