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Book fourth edition essentials of health care marketing by Eric n berkowitz
ASSIGNMENT 1 – Marketing Examples/strategies/issues/ etc. during the COVID-19 Pandemic – based on actual cases and/or anecdotal information for the country of your choice
During the COVID-19, different marketing strategies were adopted in different countries. REMEMBER, marketing is more than just advertising. For this assignment, complete ALL THREE of the worksheet tables, posted in Canvas for this assignment, in great detail. In this assignment you need to conduct extensive literature review to complete the worksheets. Each of the worksheets are worth 100 points (total 300 points for the assignment).
Specific Guidelines for this assignment:
For this assignment, the student should select a country starting with the same alphabet as their last name. For example, if your last name is Smith, then you can select Singapore or Sweden or Switzerland. If you are having a hard time finding information for the country selected then you have the flexibility to select a different country which starts with up to two alphabets on the either side of the first alphabet of your last name, i.e., if your last name is Smith, you can select a country which starts with either Q, R, S, T, or U.
The instructor would like to strongly reemphasize and encourage students to use their imagination in writing the case and be creative. Also, be as thorough as possible and exhaust all possible answers.
Please address at least some of the following questions:
Historical information pertaining to your topic.
What were some of the strategies adopted
A comprehensive analysis of the 4 P’s and SWOT
Segmentation and targeting
Consumer behavior

Discuss how this course has changed how you think about a certain primary care topic. Have you seen this topic managed differently and if so, how do you feel about it now? How will this influence how you plan to practice?
please write according to what topics I have attached. review the attched syllabus and let me know if you have any questions. 1 am a student nurse midwife (FYI: CNEP means student midwife).
No sources required. 

Overview
Professionals in health care facilities manage a variety of administrative processes, ensuring the smooth operation of the organization. These individuals have extensive knowledge of regulatory requirements and a deep understanding of the complexities involved in patient care. Imagine you have been invited to speak at an annual meeting for a national health care company, where you will address a group of managers and directors. Your objective is to deliver a comprehensive overview of the strategic role of health care administrators, presenting the political, legal, and ethical aspects of their responsibilities.
For this assignment, you will create a professional slide presentation (with PowerPoint, Prezi, or Google Slides) focusing on the political, legal, and ethical aspects of the health care administrator’s role. Your target audience consists of industry professionals who may not have a thorough understanding of your work.
Instructions
Create a slide presentation that includes the following:
In 3-5 slides, summarize the political, legal, and ethical aspects specific to the health care administrator’s role, including how these aspects overlap and interface.
In 2-3 slides, explore three key duties and responsibilities in health care administration, such as risk management, policy and procedure implementation, regulatory compliance, or roles like compliance officer or ethics board member.
In 1-2 slides, evaluate the importance and benefits of two job titles commonly found in health care delivery settings that are dedicated to risk management and regulatory compliance.
In 4-6 slides, analyze the impact of political, legal, and ethical issues on both patients and staff, including patient benefits and the financial and business operations of a health care facility.
In 2-3 slides, summarize the role of health care administrators in addressing political, legal, and ethical issues related to incidents such as data breaches or HIPAA or EMTALA violations, and the implications that can arise if these issues are mishandled.
Cite at least 3 peer-reviewed articles less than five years old to support your investigation, including in-text citations. Use proper SWS formatting.
Formatting Requirements
Length: Your presentation should have a total of 14-15 slides, which includes a title slide and a references slide. Make sure to incorporate detailed speaker notes (50-250 words per slide).
Citations: Include in-text citations on the slides and in the speaker notes.
SWS: This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Examine the political, legal, and ethical aspects of the health care administrator’s role.