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In your paper, 
Explain two or three elements in a “campaign” to communicate this information. 
Describe your concepts as thoroughly as possible. Use a heading for each element and describe each separately. 
Justify the elements in your plan in terms of why you chose them and why they will yield better outcomes than a memo would. 
Support your justifications with evidence from class readings or other resources you find. Remember that your general goal here is to consider communication that uses technology to share information in ways that feel more personal than a text-based memo. You may include illustrations as well if this will help explain your plan or its elements more fully. 
Describe how employees will be able to ask questions and share feedback about the training. 
For this paper, imagine you are a corporate communication manager in a large technology company and have been assigned to inform your technical support employees about a new, ongoing training requirement.  In the past, memos have been sent out to announce new programs, but leadership wants to create some excitement around the new training and has asked you to design more personal messages than a memo to spread the word.  For your paper, you should come up with ideas for 2 or 3 messages that work together to explain the new training program.  Details of the training program are provided below for your reference.  YOU ARE NOT ASSIGNED TO CREATE OR PLAN THE TRAINING PROGRAM ITSELF as it has already been set up.  You are also not going to actually be creating the messages you describe.  Instead, think of your paper as a plan or proposal you submit to your supervisor for approval before these message elements are created.  That means that if you are writing your paper directed toward the employees who will participate in the program, you are approaching this assignment the wrong way.
Your options for the message elements used to deliver this information include, but are not limited to 
Videos  
Infographics  
Interactives  
Web pages  
Live presentation with slide deck 
You can use a combination of the elements above, as well as other ideas you come up with.  And your supervisor has instructed that somewhere in your plan should be a clear opportunity for training articipants to send feedback and ask questions about the new program before it launches.
Remember that the training program is already completely planned and designed, and your task is to plan a way to inform employees about it.  Do not plan a training program in your paper.  Your paper is also not intended to be the actual communication to employees.  You are supposed to tap into what you are learning in class to plan messages to explain the new training program in ways that seem more personal (or maybe INTERpersonal) than a memo. 
What should be submitted for the Week 3 paper is first an overview that explains in general terms your two or three message elements. Next, you should describe these message elements in some detail, especially in terms of what they would look like and how they will be created.  You may even want to identify the tools you will use to create these messages, for example, PowerPoint or a video editor. Next, you need to justify why you chose these two or three message elements using evidence from the course text or other resources that you find. Somewhere in your message elements, you should identify and briefly explain a way that employees will be able to send feedback and ask questions about the training program once the messages have been disseminated. Keep in mind that you are supposed to tap into what you are learning in class to plan messages to explain the new training program in ways that seem more personal (or maybe INTERpersonal) than a memo.

Portfolio Milestone Assignment (130 Points)
Important! Read First
The submission requirements for this week’s assignment are the same, regardless of whether you choose Option #1 or Option #2 for the final Portfolio Project.
What is a business entity?
A business entity is the legal structure of your company. You must choose an entity before you register your small business and begins operating. In addition to controlling your tax obligations, the different types of business entities determine the number of people who can have ownership of the company and whether you can sell stock to the public.
Here are the key areas in which business entities differ from one another:
Ownership: Whether you’re a sole owner or starting a business with partners, the number of founders will affect your company’s structure. When shareholders become involved, that’s an additional consideration. For instance, if you want to form an S corporation, there’s a cap on how many shareholders your company would be allowed to have.
Liability: Some business structures protect you from being personally liable for your business’s debts, while others are not. If your business structure holds owners personally liable, that means you are responsible for the obligations of the business and perhaps the actions of your business partners.
Taxes: Tax requirements vary for each business entity. Some “pass-through” business income and expenses to the owner’s personal taxes, including LLCs, while other types are taxed separately. You may have some choice in the matter: For example, you could set your business up as an LLC but elect to be taxed as a corporation.
Types of Business Entities
There are several common types of business entities, each with its own characteristics and advantages:
Partnership: Two or more people own and operate the business. Offers shared profits and losses, but partners are personally liable for debts and lawsuits.
Limited liability company (LLC): Combines the benefits of corporations and partnerships. Offers limited liability protection and operational flexibility.
Corporation: A separate legal entity from its owners (shareholders). Offers the strongest liability protection but is more complex to set up and manage.
There is a “C” Corporation and a “S” Corporation that have different characteristics as well.
Characteristics of a Business Entity
Here are some key characteristics of a business entity:
Separate legal existence: The entity can own property, incur debts, enter contracts, and sue or be sued in its own name.
Formal registration: Most entities need to be registered with the government to obtain legal recognition.
Management structure: The entity has a designated management structure, such as a board of directors or managers, responsible for decision-making.
Taxation: The entity is subject to its own tax laws and regulations.
Compliance requirements: The entity must comply with all applicable laws and regulations.
Choosing the Right Business Entity
The best type of business entity for you will depend on your specific needs and circumstances. Consider factors like the number of owners, desired level of liability protection, tax implications, and complexity of management.
Portfolio Milestone
This week you will complete a milestone assignment that builds toward your Portfolio Project in Module 8. For this milestone you will select your Portfolio choice and begin drafting your business proposal, including four to six references. Begin by reading the descriptions for the Module 8 Portfolio Project. Choose one; do not do both projects. You can also view the grading rubric for the project in Module 8.
Submission Guidelines
Select either Option 1 or Option 2 and indicate your choice.
Based on your choice, you will complete a tentative and partial business plan focused on the legal aspects of a business (see Module 8 assignment and grading rubric). Please complete the following items.
The goals of your organization. Remember to include corporate social responsibility initiatives, sustainability, ethics, etc.
Identify and describe the business entity that is best for your business. Examples may include partnerships, limited liability companies, or corporations. (For this assignment, you should NOT choose a sole proprietorship for your business entity.)
Describe the type of legal entity you selected. For example, does it have a separate legal existence, does it require formal registration, what is the management structure, how is it taxed, what are the compliance requirements, etc… of the chosen type of business entity based on your business concept.
Defend your choice of business entity. (Explain the legal advantages/disadvantages of the selected type of buisiness entity based on your business concept).  
Describe the specific legal steps needed to start the business successfully.
Note: Steps will vary, depending on the type of business you choose and the state in which you are located.
Four to six references formatted according to guidelines in the CSU Global Writing Center (accessed from the course navigation menu).
Good sources of research for this area include the following:
Textbooks
Review FindLawLinks to an external site. for information on the business formation process.
The Small Business Administration websiteLinks to an external site. will be helpful; it includes information on how to start a small business. 
LendingTreeLinks to an external site. is a good resource for explaining the different types of business entities. 
If you have questions, reach out to your instructor for assistance.
Module 8: Portfolio Project
Portfolio Project (250 Points)
Important! Read First
Choose one of the following two assignments to complete this week. Do not do both assignments. Identify your assignment choice in the title of your submission.
Option #1: Domestic Business Proposal
By completing this course, and this final project, you are demonstrating the following knowledge and skills:
Business development
New product development
Business planning and operations
Risk Management
Presentation skills
Management and leadership
Problem-solving
Decision-making
Strategic planning
Ethical standards and conduct 
Communication
After completing your degree, you decide that you want to start a business. You know the first step is to consider drafting a business plan to organize your ideas. For this assignment, you will submit a condensed, partial business plan focused on the legal aspects of starting a business. For research purposes, you can choose any state for the location of your business. Your business plan focused on legal topics should include the following:
Introduction of the proposed business/executive summary
The executive summary is often considered the essential section of a business plan. If you seek financing, the executive summary is your first opportunity to attract a potential investor’s interest. This section briefly tells your reader where your company is, where you want to take it, and why your business idea will be successful for this currently non-existent business.
In the executive summary, you must state where you will start your business (city, state, country).
The executive summary should highlight the strengths of your overall plan and therefore be the last section you write. However, it appears first in your condensed and partial business plan addressing the legal aspects of starting a business.
Identify and describe the business entity that is best for your business.
Examples may include partnerships, limited liability companies, or corporations. (For purposes of this assignment, you should NOT choose a sole proprietorship for your business entity.)
Defend your choice of business entity (this may include the legal advantages/disadvantages of the selected type of business entity based on your business concept).
Describe the specific legal steps needed to start the business successfully.
Note: Steps will vary, depending on the type of business you choose and the state in which you are located.
Good sources of research for this area include the following:
Textbooks
Review FindLawLinks to an external site. for information on the business formation process.
The Small Business Administration websiteLinks to an external site. will be helpful; it includes information on how to start a small business.
Recommend and describe an appropriate written agreement for the particular type of entity chosen.
Examples: Articles of incorporation, articles of organization or partnership agreement.
Remember to review critical areas that should be included, such as percentage of ownership, responsibilities, who is managing, distribution of profits or losses, decision making,  role clarity, etc…
Explain potential ethical considerations for your business, including any social responsibility or sustainability plans or attitudes that your business will embrace.
How will these plans increase your brand value?
Why is being socially responsible important to customers and how does that translate into your company’s bottom line?
Examples: “Green Projects,” donating to causes, funding research, etc… The end goal is not to simply maximize profits, but make sure the business operations positively impact the environment, people, and society.
Determine how the business would be terminated if disagreements between the board of directors, shareholders, or partners could not be resolved.
(Hint, there are legal steps to dissolve a business entity, again depending on your state).
Your well-written plan should be 4 to 5 pages long, not including the title or reference pages. Headings and subheadings are highly suggested to organize your work and ensure you have analyzed each required section. Include at least four academic or other legitimate sources to support your findings, not including your textbook. The MGT315 Business Law Library Guide can help you with finding quality resources.
Review the grading rubric and conform to APA guidelines as detailed in the CSU Global Writing Center (available from the course navigation menu). Be sure to contact your instructor at any point in the course if you have questions about the Portfolio Project.
Option #2: International Business Proposal
By completing this course, and this final project, you are demonstrating the following knowledge and skills:
Business development
New product development
Business planning and operations
Risk Management
Presentation skills
Management and leadership
Problem-solving
Decision-making
Strategic planning
Ethical standards and conduct 
Communication
After completing your degree, you decided that you want to start a business that operates globally. You know the first step is to consider drafting a business plan to organize your ideas. For this assignment, you will submit a condensed, partial business plan focused on the legal aspects of starting a business. For research purposes, you can choose any country for the location of your business. Be sure to consider how international operations will impact business regulations and ethics. Your business can be headquartered in the U.S. and operate internationally or headquartered in a foreign country and operate internationally, your choice. Your business plan should include the following:
Introduction of the proposed business/executive summary
The executive summary is often considered the essential section of a business plan. If you seek financing, the executive summary is your first opportunity to attract a potential investor’s interest. This section briefly tells your reader where your company is, where you want to take it, and why your business idea will be successful.
In the executive summary, you must state where you will start your business.
The executive summary should highlight the strengths of your overall plan and therefore be the last section you write. However, it appears first in your business plan.
Identify and describe the business entity that is best for your business.
Examples may include partnerships, limited liability companies, or corporations. (For purposes of this assignment, you should NOT choose a sole proprietorship for your business entity.)
Defend your choice of business entity (this may include the legal advantages/disadvantages of the selected type of business entity based on your business concept).
Describe the specific legal steps needed to start the business successfully.
Note: Steps will vary, depending on the type of business you choose and the state in which you are located.
Good sources of research for this area include the following:
Textbooks
Review FindLawLinks to an external site. for information on the business formation process.
The Small Business Administration websiteLinks to an external site. will be helpful; it includes information on how to start a small business.
Recommend and describe an appropriate written agreement for the particular type of entity chosen.
Examples: Articles of incorporation, articles of organization or partnership agreement.
Remember to review critical areas that should be included, such as percentage of ownership, responsibilities, who is managing, distribution of profits or losses, decision making,  role clarity, etc…
Explain potential ethical considerations for your business, including any social responsibility or sustainability plans or attitudes that your business will embrace.
How will these plans increase your brand value?
Why is being social responsible important to customers and how does that translate in to your company’s bottom line?
Examples: “Green Projects,” donating to causes, funding research, etc… The end goal is not to simply maximize profits, but make sure the business operations positively impact the environment, people, and society.
Determine how the business would be terminated if the disagreement between the board of directors, shareholders, or partners could not be resolved.
(Hint, there are legal steps to dissolve a business entity, again depending on your state).
Your well-written plan should be 4 to 5 pages long, not including the title or reference pages. Headings and subheadings are highly suggested to organize your work and ensure you have analyzed each required section. Include at least four academic or other legitimate sources to support your findings, not including your textbook. The MGT315 Business Law Library Guide can help you with finding quality resources.
Review the grading rubric and conform to APA guidelines as detailed in the CSU Global Writing Center (available from the course navigation menu). Be sure to contact your instructor at any point in the course if you have questions about the Portfolio Project.