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  • The Power of Big Data: Leveraging Consumer Insights for Gap Inc.’s Marketing Strategy

    Purpose
    Understand the opportunities provided by the availability of big data
    Learn how to assess and value data as a strategic asset
    See examples of big data’s role in strategy development
    Instructions 
    Please prepare a short paper based on the case description by answering the following questions. The answer to each question should be at least 200 words. The answer for each question should be clearly labeled with clear heading. 
    1. Discuss whether the big data approach better helps Gap Inc. predict and differenciate consumer demand for their products in different brands (i.e., Gap, Banana Republic, and Old Navy). 
    2. Elaborate on how changes in information technologies impact the elements of Gap Inc.’s marketing mix, in terms of price, product, place, and promotion. Please make sure you discuss the changes in the four aspects of the marketing mix. 
    3. Discuss the advantages and limits of predictive analytics, including what can and cannot be done. 
    4. Identify methods or approaches, other than big data and predictive modeling, Gap Inc. can use to understand consumer preferences and improve its marketing strategies. 
    5. Summarize your main takeaways from the Gap case. 
    Note: Please submit your analysis paper on WebCampus via TurnItIn. The similarity percentage should be below 15% to be graded.

  • Title: The Interference of Limits to Arbitrage in Market Efficiency The concept of arbitrage, where investors exploit pricing discrepancies in the market to make risk-free profits, is often seen as a key factor in promoting market efficiency. However, the

    Explain how the limits to arbitrage can interfere with market efficiency even in the presence of smart money. 
    Please note, have your response more than two sentences but no more than a paragraph.

  • Creating a Holiday Newsletter using Office 365™ Word

    For this assignment, you will complete the following hands-on activity using Office 365™ Word. You will be creating a Holiday newsletter. This will allow you to demonstrate that you have learned how to insert images and use headers/footers. Be sure you review the Resources provided this week if you are not sure how to accomplish these things.
    Attached above are 4 pictures and 3 documents to help you with the assignment.
    Follow the step-by-step instructions: NewsletterInstructions2.pdf.
    An unformatted document containing the stories that you can modify: NewsletterStories2.docx.
    A final Holiday newsletter (that you cannot modify) so you can see what your document should look like when you are done: NewsletterSolution2.pdf.
    Pictures: Family2.jpg, house2.jpg, ocean-reef.jpg, majestic dolphin.jpg
    Make any additional adjustments so your newsletter fits on one page (the content and images) and the name, assignment, and class information added is on page 2 and resembles the solution. To fit everything for the newsletter on one page your images may need to be altered down in size to help everything fit.
    Use the instructor’s feedback provided with your previous assignment grades to improve your work as needed
    Attach your assignment as a Word (*.docx) document by clicking “Browse Local Files” or “Browse Cloud Service” and locating the document you wish to attach. You do not need to use the Text Submission. Comments are optional.
    .

  • Title: Understanding Key Concepts in Life-Span Development

    Instructions
    Choose three topics from chapters one through eight and provide its definition.  There should be 24 definitions in all.  Please define the topics in your own words.
    Define ethnocentric.
    Choose a stage of development and define it.
    Which factors influence the individual’s personality?
    What is cognitive development?
    The Book Essentials of Life-Span Development. 7th edition

  • Title: Exploring the Relationship between Social Media Use and Mental Health in Adolescents: A Quantitative Study Title: Examining the Effects of Mindfulness Meditation on Stress and Anxiety Levels in College Students: A Randomized Controlled Trial

    For this assignment, you will prepare a full research proposal, which will include an edited version of Literacy #2 assignment plus a method section that includes a detailed account of your proposed participants and recruitment process, measures and materials, and procedures. Your methods should serve to directly answer your proposed research question. Your paper should be formatted using APA 7th edition guidelines with a title page and should be a maximum of 11 pages (double-spaced, with font and margins in accordance with APA standards– or your CA/Instructor will ‘convert’ to same and then judge your paper’s length). Note this length maximum does not include your title page or references. Note, also, that for the purposes of this assignment, one paragraph comprises 5-8 complete sentences.
    This assignment should synthesize the current literature, provide justification for your research investigation, and provide an ethically sound (and ideally entirely feasible, in terms of budget and time) methodological approach.
    The following areas are required. It is also required that you use these very headings (e.g., “Problem Statement”) and sub-headings (e.g., “Participants and Recruitment”) in your paper (see the rubric below these instructions for additional details):
    Title Page: An APA Student Paper title page.
    Abstract: A brief summary (not more than 250 words) of the main points of your research proposal.
    *Problem Statement: Describe your general topic and its relevance to real-world issues. This section provides general background for your topic and highlights the need for further experimentation. Minimum of 1 Paragraph
    *Literature Review: Summarize the existing literature and its findings. It provides the background and context for the proposed research study and alerts the reader to the key concepts in the research area. The primary goal of a critical literature review is to establish the groundwork necessary to justify pursuing a research question. In presenting your topic, highlight what has come previously in the research literature in a logical fashion, and smoothly connecting to your research proposal. Remember, there must be a logical connection between the critical literature review and your proposed research question. The literature review is also used to point out methodological and conceptual issues. You are to describe the type of research designs, the advantages and disadvantages of these approaches, and the appropriateness of the statistical analyses used to address the reviewed articles’ research questions. Your review should discuss: (a) study design, (b) purpose, (c) sample size and characteristics, (d) key findings/arguments and important interpretations, and (e) any noted methodological strengths or weaknesses. 5-6 paragraphs *Gap(s) in the Literature: Next, identify what remains unknown in your topic that provides justification/rationale for your own study. This is a detailed discussion of the purpose for your proposed study. Begin this section with the strengths of the research you have reviewed. Then, discuss the weaknesses and the gap in the research that you are going to address through your proposed study. This gap should clearly follow from the research reviewed and should be related to the methodological weaknesses you have identified. Minimum of 1 Paragraph
    *Research Question, Variables, and Hypotheses: In the previous sections you built a strong foundation for what has previously been studied and what gaps exist. In this section, you will present the research question you are proposing be studied. The research question must incorporate the (1) Independent Variable and Dependent Variable, or (2) two co-variables if a correlational design is proposed. (The research question may also indicate the target population, if unique.) Next, state your null hypothesis, your research/alternative hypothesis, and your specific prediction. Clearly state whether you would employ a correlational, quasi-experimental, or experimental design. Lastly, describe the (i) IV and DV. or (ii) co-variables, you are proposing be used. 1-2 Paragraphs
    Methods: This section should outline your intended research design, sample characteristics, procedures, and planned data analysis. Your method should be linked to your research question and hypotheses, and should be justified based on past literature. Pay close attention to creating original work in this section. If you end up mirroring any portion of past studies, make sure to appropriately cite those sources. Methods should be clear and explicit enough that any other scientist in the field could replicate your study. The following subsections are required:
    Participants and Recruitment: Describe the potential participants in enough detail that your sample is easy to visualize. Describe how you will go about recruiting the participants, and how many you will need and why. Consider where you will find your participants and any advertisements you may use to help aid with recruitment efforts. Make sure to identify how the study aligns with the APA principles and standards for conducting research with human subjects. Minimum of 2 Paragraphs
    Measures and Materials: Describe the measure(s) you propose using. Note these should help you operationalize your Independent and/or Dependent Variable(s), or one or both of your co-variables (if proposing a correlational design). Explain the types of questions contained in each measure to demonstrate construct validity, and describe the response options and procedures for scoring the instrument. Include the method of measurement that will be used (e.g., self-report questionnaire, behavioral observation rating, eye tracking). You must have a clear explanation of how the measurement attained reliability and validity. Include any additional materials that would be needed to complete the requirements of the study, and/or laboratory configurations if applicable. 1-2 Paragraphs
    Procedures: Explain in detail how you would go about conducting the study. Explain what would happen to participants in the study, and what they would do. Examples of information to be described in this section would be how the manipulation or survey, if applicable, would be administered. 1-2 Paragraphs
    References Page: You are required to have a minimum of six scholarly, peer-reviewed reference citations. These should be organized and formatted per APA 7th edition style guidelines. See Chapter 9 of the APA Publication Manual 7th edition for more details, or https://owl.purdue.edu/owl/research_and_citation/apa_style/index.html.

  • Establishing and Managing a Successful Project Management Team in Pinellas County

    Outline in files.
    Use business writing, which includes: a title page, short paragraphs, section headers, and a reference page. Do not forget concise introduction and conclusion paragraphs.
    · Each member should contribute a minimum of 800 words.
    Only sections responsible for:
    II. Planning the Team A. Definition and justification of the type of team to be established B. Identification of interest groups and potential conflicts within the team Instructions:
    #3 Planning the Team (See organization details after this section)
    Use the USPS, UPS, Pinellas County or your own option [See details after this option – #3]. In practice, managers and leaders need to predict the needs and issues that teams will face when addressing their objective. Define the type of team you wish to establish and why. Then identify interest groups and conflict within a team. Then consider the members and roles of the team. Finally, define team roles and objectives. Now re-order the content you have created into a logical order for presentation to your senior executive.
    Pinellas County
    The County faces the crunch of less money, increased poverty, and more needs in every area of budget. Discover what a Project Management Office (PMO) is and does.
    As an advisor to the senior Project Management Office Director identify (a) errors project managers must avoid, (b) myths that must be put to rest, and (c) important techniques to implement for highly successful project teams that include cross-functional teams across the Pinellas County bodies.
    Thompson, L. L. (2018). Making the team: A guide for managers (6th ed.). Upper Saddle River, NJ: Pearson Education.
    Cohen, A. R., & Bradford, D. L. (2005). Influence without authority: How to lead people who do not report to you. (2nd ed.). Hoboken, NJ: Wiley.

  • “Understanding and Treating Antisocial Personality Disorder: A Comprehensive Review for PMHNP Students”

    This is last didactic course for MSN PMHNP program.  I have attached assignment instruction, rubric, and learning resources.
    Chosen personality disorder is : Antisocial personality disorder.  
    Can you assist me with this assignment?
    Thanks!

  • “The Impact of Nutrition on Chronic Disease: A Focus on [Chosen Chronic Disease]”

     For this project, you will develop a PowerPoint where you will share The Role of Nutrition and Chronic Diseases. You may choose one chronic disease learned in this course. Your work MUST be original. Use the outline developed in the previous module to guide your project. As part of your project, you will also present it to the class for feedback and provide feedback to your peers (See Major Project Presentation for details 
    The presentation is original work and logically organized. Followed current APA format including citation of references.
    The PowerPoint presentation with 7-10 slides was clear and easy to read. Speaker notes expanded upon and clarified content on the slides.
    The presentation is creative and utilizes graphics.
    The presentation is supported by evidence from the literature.
    Your PowerPoint presentation should be formatted per APA and references should be current (published within the last five years) scholarly journal articles or primary legal sources (statutes, court opinions).
    Incorporate a minimum of 4 current (published within the last five years) scholarly journal articles or primary legal sources (statutes, court opinions) within your work. Journal articles and books should be referenced according to the current APA style (STU Library APA ResourcesLinks to an external site.).
    This assignment is being assessed through Turnitin.). 

  • Expanding into a Foreign Market: A Strategic Analysis for a Fictitious Company

    Directions:
    Write a four-five (4-5) page paper, topic below, not including the cover page, table of contents, or references in APA format.
    Your paper should contain the following:
    Title page (see sample APA formatted paper)
    An introduction
    4-5 pages of content. Include all in-text citations
    A conclusion
    References in APA format 
    Scenario
    Imagine that you are an international business consultant to a fictitious company (You may choose an existing or new product or service) that has decided to explore the possibilities of expansion into a foreign market (country).
    Instructions
    Create a 4–5-page paper in which you justify your assertions for each of the following:
    Develop a brief overview of the fictitious company including its product(s) or service (s).
    Choose a foreign country where the company would globalize the product or service. Then analyze and discuss the following objectives. You must include all aspects of the objectives.
    Develop a brief profile of the country you have chosen. 
    Discuss the driving force(s) as a result of the company´s globalization plan.
    Discuss the strategy to enter the global market for the foreign country you have selected.
    Provide a brief comparative analysis between the company’s domestic and global environments.
    Analyze and discuss the external factors such as political, economic, technological, and legal environments of the selected country that could benefit or discourage international business.
    Discuss an effective pricing strategy for your product or service, taking into account the foreign exchange currency analysis for your selected country.
    Conclude by providing key facts to justify the ability to succeed in the foreign market you have chosen.
    Additional Requirements
    Use four sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
    Paper Grading Criteria:
    Organization: 20 points possible
    Flow/Readability: 20 points possible
    Content/Knowledge: 20 points possible
    Bibliography/References: 10 points possible
    Followed Guidelines/APA format: 20 points possible
    Grammar/Spelling: 10 points possible

  • “Exploring the Pathogenesis and Treatment of Tuberculosis: A Christian Perspective” Slide 1: Title slide (clearly present your topic and your name) Title: “Exploring the Pathogenesis and Treatment of Tuberculosis: A Christian Perspective”

    The concept of contagious disease caused by microorganisms is first seen in the Old Testament. The biblical roots of microbiology are not a surprise when we consider the contributions of Louis Pasteur, the father of modern microbiology. Pasteur’s swan-necked flask experiments not only disproved the theory of spontaneous generation (i.e., life evolved from nonliving matter), but also set the foundation for the law of biogenesis: life comes from preexisting life.
    Conduct research of microbial pathogens/infectious agents. Refer to Part IV – Infections Diseases (Chapters 21–27) in Nester’s Microbiology: A Human Perspective With Connect and other online scientific journals/articles (e.g., .edu, .gov, .org websites).
    Select any one microorganism (i.e., bacteria, virus, fungus, protozoa, or prion) and create a PowerPoint presentation (minimum of 10 slides) that addresses the following criteria: Title slide (clearly present your topic and your name)
    Causative agent and structure
    Diseases, signs, and symptoms
    Pathogenesis and virulence
    Epidemiology
    Diagnosis
    Treatment, control, and prevention
    Microbe in the news (highlight one reliable news article about your microorganism)
    Christian worldview on caring for the suffering (provide a relevant Bible verse/passage and briefly discuss the significance of microbes from a biblical perspective)
    Reference slide (Use a minimum of three references; only use reliable sources)
    Reliable sources include: The course textbook, other books from major publishers, newspapers, peer reviewed articles, peer reviewed journals, PhD dissertations and research, public libraries [GCU library], scholarly articles, isolated studies or academic research, professional organizations’ websites, educational institutions’ websites, and government websites.
    Unreliable sources include: Wikipedia, blogs, forums, self-published books, questionable sites created by nonprofessional organizations, and sites that provide biased information.
    While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
    You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.