Title: “The Impact of Digital Marketing on Consumer Behavior: A Critical Literature Review”

You are required to write, in the form of an essay, a 5,000 word critical literature review based on a synthesis of business practice and academic theory on an individual topic of your choice.  Your essay should include:
·       An appropriate title
·       An abstract (maximum 300 words) and a set of related keywords.
·      Table of contents
·       An introduction justifying the contemporary nature (importance) of the topic selected.
·       A coherent and sectionalized structure covering the chosen topic (and title) and associated sub-themes.
·       A summary/conclusion section including linkages between business practice and academic theory.
·       A reference list and associate application using the APA referencing convention.

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