Company : Doctolib
Strategic analysis
a. External analysis – PESTEL & Porter’s 5 Forces
b. Internal analysis – Barney’s VRIO Model
c. Conclusions
Scope on Innovation
a. Business Model
b. Innovation management (e.g., focus on digital transformation)
c. Possible suggestions for future improvement
Corporate social responsibility analysis
a. Stakeholders: Description of key stakeholders of the organization
b. Standards: Analysis of the quality of corporate codes of ethics, CSR standards,
sustainability reporting and implementation processes
c. Impact: Analysis of business opportunities and risks associated with ethics,
corporate responsibility and sustainability
d. Possible suggestions for future improvement
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