Using your consulting sessions’ insight on O’hare International Airport (SEE ATTACHED SPECIFICALLY RECOMMENDATIONS OF THE PRODUCT, PRICE, PLACE, AND PROMOTION), develop a virtual presentation highlighting recommendations for each of the extended marketing mix elements. Consider the trends in aviation and the influence of technology as you work towards developing a marketing mix strategy for the airport.
Presentation Content
At a minimum, your presentation should do the following:
• Summarize the environmental factors impacting the airport.
• Describe the airport’s customer segments.
• Highlight recommendations for each of the seven marketing mix elements.
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