Focusing on the given case study Web site www.johnlewis.com and relevant social media platforms, in one report, this coursework is worth 50% of the total marks available for this module. This is an individual piece of work. The word limit for the report is 2000 words.
For the specified and given Web site www.johnlewis.com and the business, you conduct a case study with a word limit of 2000 words; analyse Web analytics, business intelligence and the Metaverse in action; apply and recommend associated frameworks and software tools, such as SimilarWeb, and other advanced tools.
In this part of the coursework, you are required to conduct a case study, review and propose a course of action for the Web site, www.johnlewis.com and the business.
You should provide an overview of the site, stating where and what Web analytics paradigms, frameworks, models, techniques and tools you could use. Indicating the rationale for this and how it could be used to understand visitors’ behaviour, clickstreams, and how to improve the Website’s success, performance and business decision making.
You should also include in your overview, a discussion about how the Web site and associated organisation’s business intelligence can be linked to its web analytics data, providing a case for this based on relevant theories, frameworks and/or architecture.
For part two of your report, the following key elements must be covered:
⚫ Analysis and evaluation of the Web site, www.johnlewis.com, by applying relevant frameworks or models. You may use software tools such as SimilarWeb in support of your analysis.
⚫ Discussion and analysis about the combined use of business intelligence and Web analytics for the specified Web site
⚫ Proposing and justifying the appropriate use of relevant paradigms, frameworks, models, and Web analytics software tools in order to understand the visitors’
behaviour, clickstreams, improve the Web site usage and business performance, and support decision making and innovation for the specified Web site and business. In addition, you are expected to propose the applications of advanced technologies, such as the Metaverse and artificial intelligence.
⚫ References
⚫ Structure and presentation
The report should be approximately 2000 words in length (excluding references, illustrations such as diagrams, charts and pictures, and appendices).
Your whole report should be presented in a format including title page, executive summary, content page, introduction, the main body of the report, conclusions, acknowledgments if applicable, references, and appendices with relevant screenshots.
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