“Maximizing Persuasion: The Power of Multiple Narrators in Marketing”

Review and summarize article from the California Management Review: 
Boosting Persuasion: The Attention Benefits of Multiple Narrating Voices
by Hannah H. Chang, Anirban Mukherjee, and Amitava Chattopadhyay
This assignment is for extra credit, review and summarize article, no ai and no plagiarism. 
This is for a Principles of Marketing class at Randolph-Macon College.