“Bridging the Gap: Applying Marketing Concepts to Real-World Business Situations” Chapter 1: Introduction to Marketing 1. How do the concepts in the chapter apply to your client’s business / current situation? The concepts in this chapter

this project is intended to bridge academic and real-world marketing.
You will list two ideas in each paper.  So, on each of the two pages, write:
1- Which chapter are you writing about?  Write the chapter at the top of the page.
2- How do the concepts in the chapter apply to your client’s business / current situation?
3- How do you propose the company address this?  
Only some of your recommendations will contain deliverables (you should have a minimum of two strong deliverables; these can be in any of the papers and could be two in the same paper).  Attach all deliverables to the papers in which you cover them.