Title: Understanding Customer Satisfaction: Key Points and Concepts In the article “Defining and Measuring Customer Satisfaction: A Literature Review and Research Agenda”, authors V. Kumar, A. K. Dixit, and D. K. Jha

develop a short essay (minimum of 500 words) that answers the following:
Summarized the key points of the article
What is the objective of the article?
What are the basic concepts or terms being used? How do these relate to the topic of the definition of customer satisfaction?