The Charismatic Persuasion of the 1970’s Jesus Revolution: An Analysis of Tactics, Appeals, and Social Context

MY TOPIC: The 1970’s Jesus Revolution
Directions: Analyze a charismatic figure in society, social group/movement, or an organization using the persuasive strategies and concepts discussed in class and to provide an in-depth research study. Apply an appropriate model and dissect the tactics, appeals, use of evidence, words/phrases, nonverbal communication, images, etc. the topic employed or is associated with while discussing the context of the social setting in which the topic first emerged to support why this topic is persuasive. The paper must be 8-10 pages of text in length. A minimum of 6 scholarly references must be used in addition to both course texts. (This does not include an APA cover page or Reference list). Additional notes in the syllabus.
Answer the question, “Why did the person, program, event, or movement carry persuasive weight in light of the situation and the time and how did they accomplish their goals?” 
PLEASE LOOK AT RUBIC FOR FURTHER INSTRUCTIONS (attached in files) 
!! In the essay Include and italicize (important) words such as: 
Robert Cialdini:
Reciprocity
Commitment
Consistency
Social Proof
Authority
Liking
Scarcity
Unity
Consensus
Trustworthiness
Obligation
Affinity
Influence
Engagement
Conformity
Charles Larson:
Identification
Narrative
Emotional Appeal
Credibility
Contrast
Motivation
Empowerment
Persuasion
Attitude Change
Belief Systems
Communication Strategies
Ethos
Pathos
Logos
Rhetorical Techniques
…As they pertain to the context of the essay, you don’t have to use all but most. 
please use the following texts for research (and any other ones you find useful):
1. Larson, C. (2013). Persuasion: Reception and responsibility(13th ed.). New York, NY: Wadswoth, Cengage
2. Cialdini, R. B. (2016).  Influence: Science and practice Boston, MA: Pearson, Inc.
3. Influence: The Pschology of Persuasion  by Robert Cialdini