“The Great Debate: Is Mass Marketing Dead or Still Relevant?”

Instructions:
Initial posts are due on Thursday’s before midnight. This is to allow time for you and your peers to read and comment on your posts in a “discussion” style forum. 
With marketers increasingly adopting more and more refined market segmentation schemes – fueled by the Internet and other customization efforts – some claim mass marketing is dead. Others counter there will always be room for large brands employing marketing programs to target the mass market.
Take a position: Mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.
Please review the grading rubric to understand how you will be evaluated.
The rubric outlines the quantity, quality and frequency of posts/replies expected for effective participation.
The first posting should always be your original contribution to the forum and the postings thereafter should be interactions with your classmates aimed to enrich the online discussion.
Ideally postings should be spread out during the week to better synthesize other perspectives, demonstrate listening, and contribute to an evolving discussion