“Optimizing Retail Location for a Children’s Clothing Store: A Market Selection Analysis of Pineville, Rock Hill, Fort Mill, Charlotte, and Chester”

Throughout this course we will discuss retailing strategies including the planning process, operations,
customers, competitors, etc. In Chapter 7 we will focus on market selection and retail location analysis.
For this project you have been hired as a consultant to determine the best location for a children’s
clothing store such as Children’s Place (http://www.childrensplace.com ). Your placement options are
Pineville, Rock Hill, Fort Mill, Charlotte, or Chester (you can only pick 1 location). You will need to create
a 5-7 page report (business format – single space and 12pt font in Times New Roman) along with a cover
and a reference page. In this report you should discuss the key factors in determining the best location
such as economic growth, number of families, income, number of children, etc. A great source to use
(Census Bureau) is located at http://www.census.gov/.