Title: Understanding Customer Retention Modeling: Key Points and Objectives In today’s highly competitive business landscape, retaining customers has become a top priority for companies. This is where customer retention modeling comes into play. In the article “Customer Retention

Develop a short essay (minimum of 500 words) that answers the following:
Summarized the key points of the article
What is the objective of the article?
What are the basic concepts or terms being used? How do these relate to Customer Retention Modeling?

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