Title: The Importance of Customer Satisfaction Measurements and Complaint Management in Driving Organizational Improvement and Retention Essay 1: The Role of Customer Satisfaction Measurements in Driving Organizational Improvement Customer satisfaction is a key factor in the success of any organization.

Answer the following questions: 
How customer satisfaction measurements help drive continual improvement in an organization? 
Explain the how customer complaints management relates to customer retention and loyalty? 
Develop your answer to each question in two short essays (minimum of 1000 words per essay).