“Market and Customer Analysis: Understanding the Target Population and Addressing Core Needs in a Grant Proposal”

“Each student will develop a program proposal which could be submitted to a grantor as part of a grant application.  To assist in devleoping your learning in crafting a grant proposal, students will complete the following five assignments.”
This is the second assignment:
Market and Customers Analysis & Description of Proposed Program
Students will conduct a market and customer analysi along with descriping the core needs the grant funds.
Included in the Market and Customer Analysis should  be the current population served including socioeconomic status, ethnicity, gender, age, and geographic location
Included in the Descrption of the Proposed Program should be a statement of need for the program and a description of how the funds from the grant will address that need.

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