“Enhancing Business Practices: Utilizing a Data Mining Model for Improved Decision Making”

Content
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24 to >21 pts
Advanced
The introduction is succinct and embodies the project’s primary objectives and outcomes. The introduction constructs the purpose of the business proposal. A compelling and justifiable conclusion is developed.
Content
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30 to >26 pts
Advanced
The assignment provides a detailed synopsis of how the model performed in light of the business objectives; discusses lessons learned and how they would impact next steps; addresses overall guidance of how to use (or not to use) the model to enhance business practices; and addresses any issues or factors not identified previously. The submission includes at least 5 scholarly sources and 5 pages and is defensible.
Content
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30 to >26 pts
Advanced
The assignment clearly outlines how the model should be utilized (including details regarding the means, method of execution, long-term maintenance and monitoring of the model) and provides a clear path for management demonstrating impact, value, benefit, etc. At least 3 relevant images augment the report.
Structure
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36 to >31 pts
Advanced
Current APA style is used (title page, margins, citations, organization, resources page, and page numbering). Proper grammar, spelling, punctuation, and capitalization are used. CRISP-DM is firmly followed.