“Customer Segmentation and Pricing Management for Apple, Inc.” Customer Segmentation and Pricing Management for Apple, Inc. Introduction As a supply manager for Apple, Inc., it is important to understand the various strategies for improving productivity and quality in the supply

As a supply manager committed to the efficiency of the supply chain operation, it is critical to be aware of strategies for improving productivity and quality. This course has prepared you to improve an organization’s supply chain. The final project for this course is the creation of a supply chain management plan. The final product allows you the opportunity to connect theory with reality through research on an industry and company supply chain. The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions.
Prompt
For your second milestone, you will identify the customer segmentation of your approved company, identify key customer segments, and explain why your selected company would adopt the identified customer segmentation. You will also explain how you company would use the customer segment as input into the product pricing strategy. This milestone is due in Module Five.
Specifically, the following critical elements must be addressed:
Pricing Management:
Customer Categories: Provide a description of the customer categories from a product-pricing management perspective.
Organization Categories: Provide a description of how the company would choose to use customer categories for pricing management and why.
What to Submit
Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format.
Company is Apple, inc.