Creating a Departmental Plan for Achieving the CEO’s Sales Goal: A Manager’s Guide to Organizing and Efficiently Conducting Activities “Developing a Successful Sales Plan: Doubling Sales and Meeting the CEO’s Goals” Introduction The CEO’s recent announcement of doubling sales has presented an exciting opportunity for the company to grow and expand its market share. However, this initiative

Introduction
Once an activity has been
planned, an astute manager will spend some significant effort to organize
things before operationalizing or commencing the activity to assure that it is
conducted efficiently. Are you organized? What are the hallmarks of an
organized manager? What are some recognized activities or tools available to
assist in the task? How does one organize people? How does one begin?
Overview
In this assessment, you will
create a departmental plan to address the corporate initiative of doubling
sales outlined in the scenario below. The scenario presented here will be
applicable to the next assessment as well.
Choose one of the following functional areas on which to
base your assessment work. 
·       
Sales and marketing.
·       
Operations and
production.
·       
Accounting and finance.
Scenario
Note:
Review each of the following resources. You will need them to complete this
assessment.
Imagine that your application to Atha was successful and
have been working as a manager for a short time in the department you chose
above when the Atha CEO shares the following communications with staff:
·       
Presentation From the CEO.
·       
CEO’s Sales Goal
Announcement [PDF] Download CEO’s Sales Goal Announcement [PDF].
·       
CEO’s Memo to Managers
[PDF] Download CEO’s Memo to Managers [PDF].
·       
Organizational charts. (Note:
To meet the distinguished level for the reorganization criterion for this
assessment, you will need to update one of these charts to reflect your
suggested organizational changes).
o   Accounting and Finance
Organizational Chart [DOCX] Download Accounting and Finance Organizational Chart
[DOCX].
o   Operations and Production
Organizational Chart [DOCX]
Presentation from CEO – Transcript Below:
Good
Afternoon one and all!
I have
asked all of my mangers, from the vice presidents to my department managers, to
be here today, so that I can share with you an exciting vision for Atha
Corporation.
I have
just recently completed negotiations with a venture capitalist to provide us
with the financial resources necessary to achieve an unprecedented goal: to
double our company sales in the next fiscal year, beginning 90 days from today.
You are
expected to complete this year’s business on a strong note. You will be
required to develop plans to add critical equipment and staff, so that we are
hitting next year’s goals from the first day of our next business cycle.
Each of
you will need to evaluate the organizational structure that you have now,
allocate existing and new resources, both human and equipment, to provide for
the greatest efficiencies and productivity possible.
I have
prepared a list of functional area goals for each of you to accomplish. Those
goals are in the manager information packet that is available in front of you
there. Each functional area vice-president will have specific goals, which are
impacted by the goals, objectives, and activities of the other functional area
managers. You will have to work closely with each other in order to ensure
company success.
We have
employee performance problems in most of our functional areas. You will need to
evaluate the source of those problems, and develop a strategy to increase
employee responses from their current levels.
Working
with Human Resources, you will need to properly utilize your existing staff,
and hire new people to accomplish your goals.
Work
towards unlocking the potential of each employee. Be smart in whom you hire.
Think strategically, act tactically. And, despite the infusion of new capital,
we still have limited resources, use them wisely.
Four Keys
Selecting for talent.
Defining the right outcomes.
Focusing on strengths.
Finding the right fit.
As
members of the management team, you will take your functional area goals and
convert them to actionable plans in alignment with our company goals. Help them
reach those goals – because their success is our success! Now, let’s get after
it!
Create your department’s response plan
(4–5 pages) to the new corporate initiative of doubling sales and the
information presented in the CEO’s Sales Goal
Announcement [PDF] Download CEO’s Sales Goal Announcement [PDF]. Make sure to address all
requirements.
Additional Requirements
Your assessment should also meet the following
requirements:
·       
Format: Submit a professional and
well-organized Word document.
·       
Length: 4–5 double-spaced pages.
·       
APA format: Use the current APA style and
formatting guidelines.