“Corporate Social Responsibility: The Key to Building Goodwill and Public Relations for Big Enterprises”

CSR is a recurring theme in my school curriculum. Hence, i felt inclined to write a paper on it for my college apps. However, due to lack of time and commitment, i constantly find myself struggling with this. CSR which refers to corporate social responsibility is a mechanism through which big firms use to hike their value of goodwill for good public relations. Its a method which every firm is bound to do at some point of their venture. My plan was to write a comprehensive research paper on this topic comparing csr cases between all sorts of big enterprises and elaborate why its such an important mechanism.