“Unpacking Consumerism: A Critical Analysis of Interdisciplinary Approaches and Theories in Understanding Consumer Behavior and Expectations”

A high level of analysis and evaluation, including a variety of examples throughout the work of how background theory has been critically contextualised to the case study. An increased focus and consideration on contemporary research creating a rich and diverse discussion which significantly shows how subsequent opinion is being driven by prior related / unrelated research on the topic. 1.    Critically analyse the nature, characteristics, needs and expectations of different consumers.
2.    Synthesise interdisciplinary approaches to issues of consumption and consumerism.
3.    Evaluate the application of theories and concepts of consumer behaviour within their sector.