Title: “Sukin’s 1L Signature Botanical Body Wash: A Comprehensive Media Plan for the Australian Market”

Media Plan 
Task Description:
You will be expected only discuss the brand Sukin’s 1L Signature Botancical Body Wash.  You will then be asked to prepare a media plan for it. 
The media plan should include:
The nature of business.
A brief description of the chosen brand’s positioning and objectives.
A brief description of the external environment.
A detailed identification of the likely target market(s)/market segments.
Identification of media that matches the target audience.
The range of target media that you intend to buy and why.
The media schedule that you intend to buy – with justification of media channel decisions and vehicles.
The identification and justification of the key metrics you will use to determine campaign success.
Development of a contingency plan.
The media plan:
2,500 words.
One year plan.
Can start at any time of year.
Budget implications should reflect the size and nature of the business.
ONLY BASED IN AUSTRALIAN MARKET!