Title: Analyzing Customer Satisfaction Rankings: A Comparison of Top and Bottom Companies in the ASCI Report

Using the ASCI report (attached) choose one company in the top 5 and one company in    the bottom 5 (on any list in the report) for your assessment. Submit a write-up in which     you explain why, in your opinion, the company was ranked in the top/bottom. Provide        evidence to support your opinion. 
First, consider the explanations included in ASCI report. 
Second, find at least one article (popular press is fine) that supports your opinion                concerning each company. 
Briefly summarize the ASCI information and the content of the article in your write-up in      terms of support for the company’s ranking.
1 Page, single spaced.  
3 sources total (include ASCI report)

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