“Recovering from a Service Failure: Evaluating Perceived Justice and its Impact on Consumer Behavior” Title: Recovering from a Service Failure: Evaluating Perceived Justice and its Impact on Consumer Behavior Introduction In today’s highly competitive business environment

Think of an incident in which a service provider delivered a poor service but tried to recover from
the mistake after you made them aware of the problem. 
▪ Provide a brief description of the incident and their attempt to recover. 
▪ Evaluate their recovery efforts in terms of the three types of perceived justice: distributive,
procedural Essay and interactional. 
▪ How effective was the recovery in terms of your purchase intentions and purchase
behaviours after the recovery efforts? 
▪ If they were effective, why do think this was the case? If they were not, what else could
they have done?
Please use the material from the attached and my lecturer requires using more different references and in-text citations in the essay.