Title: Strategic Entrepreneurship and International Marketing: The Impact of Globalization on McDonald’s Corporation’s Business Strategies and Social Responsibility Efforts

How does strategic entrepreneurship help firms
create value?
How does a firm acquire other companies to
increase the number of innovations it produces and improve its capability
to innovate?
Select a global organization or company not from
the textbook and discuss how the international trade system and the
economic, political-legal, and cultural environments have affected its
international marketing decisions. (McDonald’s Corporation)
Is it feasible for all companies to be global
marketers?  Do certain industries seem better suited for global
marking than others?  Why or why not?
How can marketing practices create barriers to
entry that potentially harm other firms?  Are these barriers helpful
or harmful to consumers?
Select a company not from the textbook and
research that firm’s efforts to be socially responsibl e.  I chose McDonald’s .