“Crafting a Change Communication Plan for AFLAC: Strategies and Practices for Effective Stakeholder Engagement”

The company to use is AFLAC
Resources
·        
Be sure you have
completed your readings for this week.
·        
Case Study (Note: use
the menu on the left-hand side of the page) Communicating
with Stakeholders.
·        
Article: Communicating
Change.
·        
Video: Craft a
change communication plan. (3 min).
The hyperlinks are on the template attached
Textbook:Frances Hesselbein. 2006. The Leader of the Future 2: Visions, Strategies, and Practices for the New Era.